LILALU

What LILALU does

LILALU is a holiday childcare and workshop program (Ferienprogramm) for children and adolescents aged 4–13 (up to 15 in summer), operated by Johanniter-Unfall-Hilfe e.V., a German registered charitable association headquartered in Munich. The company delivers multi-day, full-day workshops (7:30–18:00) across all Bavarian school holidays—approximately 14 weeks annually—in categories including circus arts, sports and trend sports, and creative activities, differentiated by age cohorts (5–9, 7–13, 10–13). Single-day formats such as 'Be active', 'Be creative', and 'Ersthelfende von Morgen' (first-aid training) extend the summer offering, while a free summer family program, 'Umsonst & Draußen', operates in Munich's Olympiapark. Each workshop concludes in a public performance showcasing participant skills, supported by a ~6,000-piece costume collection (Fundus) and an average staff-to-child ratio of approximately 1:7.

The business model is direct-to-consumer: parents register and purchase tickets through LILALU's own self-serve ticketing platform (lilalu-ticketshop.de), with income-tiered pricing that includes discounted (ermäßigte) tickets for lower-income families. Distribution is regional, covering multiple Munich neighborhoods (Pasing, Ramersdorf, Schwabing, Sendling, Neuhausen, Olympiapark in summer) and Ingolstadt, where summer workshops have been operated since 2009 in partnership with Stadtjugendring Ingolstadt. Marketing relies on a content blog (Backstage), organic Facebook presence, and word-of-mouth referrals rather than paid acquisition. Founded in the late 1990s in Munich's Olympiapark and absorbed into Johanniter-Unfall-Hilfe e.V. in 2012, LILALU operates as a nonprofit program with 24 staff and no external investors; it does not disclose revenue and is not a technology company.

Name

LILALU

Legal name

Johanniter-Unfall-Hilfe e. V.

Website

https://lilalu.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

LILALU is a Munich-based nonprofit holiday workshop program, operated by Johanniter-Unfall-Hilfe e.V., offering full-day childcare and creative, sports, and circus workshops for children ages 4–15 across all Bavarian school holidays. It sells tickets directly to parents and also operates in Ingolstadt via Stadtjugendring.

Ownership category

akta.pro rank

Product category

Children's Holiday Programs

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Fine Arts Schools (61161)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Holiday childcare programs
• Children's workshop programs
• Circus arts education
• School holiday camps
• Youth recreation services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop ticket sales: Revenue generated from selling tickets/fees for multi-day holiday workshops for children. Pricing varies with income-based discounts (ermäßigte Tickets) available. Single-day workshops also offered (e.g., Ballsport, Kreativwerkstatt).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LILALU organizes full-day holiday workshops (Ganztagsworkshops) for children and youth during Bavarian school holidays, covering circus arts, sports, trend sports, and creative themes. The program is operated by Johanniter-Unfall-Hilfe e.V. and serves children aged 4–13 (up to 15 in summer) across Munich and Ingolstadt, with tiered pricing and free outdoor "Umsonst & Draußen" offerings.

Product overview

LILALU is a holiday program (Ferienprogramm) for children and youth operated by Johanniter-Unfall-Hilfe e.V. It offers full-day workshops during all Bavarian school holidays, including circus arts, sports, trend sports, and creative activities for children ages 4-13 (and up to 15-16 in summer). The program provides age-differentiated workshops (5-9 years, 7-13 years, 10-13 years), full-day care from 7:30 to 18:00, and concludes with large final shows. Single-day offerings include 'Be active' (ages 7-13), 'Be creative' (ages 6-15), and 'Ersthelfende von Morgen' (first aid for ages 7-13) in summer. A free summer family program 'Umsonst & Draußen' is also offered. The program operates across multiple Munich neighborhoods and at the Olympiapark in summer, with additional summer workshops in Ingolstadt via the Stadtjugendring.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-day Holiday Workshops (Ganztagsworkshops) Full-day multi-day holiday workshops for children and youth during Bavarian school holidays, covering circus arts, sports, trend sports, and creative themes. Open to children aged 4–13 (up to 15 in summer).
• Single-Day Workshops (e.g., "Be active", "Be creative", "Ersthelfende von Morgen") One-day themed workshops within the LILALU holiday program, including activity-based, creative, and first-aid/hero-themed sessions for children.
• Free Outdoor Program "Umsonst & Draußen" Free outdoor program for families and children, complementary to the paid workshop offerings, supporting community access to LILALU activities.
• Olympiapark Munich Summer Workshops Summer workshop sessions for children and youth held at the Olympiapark in Munich as part of the LILALU holiday program.
• Ingolstadt Workshops (via Stadtjugendring Ingolstadt) LILALU holiday workshops extended to Ingolstadt and distributed via the Stadtjugendring Ingolstadt channel.

Quantifiable outcome

• Staff-to-child ratio of 1:7 ensures personalized attention and safety

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stadtjugendring IngolstadtminorChannel Partner/ Reseller/ Distributor · 1 January 2009Partnership for Lilalu summer workshops in Ingolstadt. Registration for Ingolstadt programs is handled through Stadtjugendring Ingolstadt. Lilalu has been offering summer workshops in Ingolstadt since 2009 through this channel partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Diakonie Deutschland: National federation of Protestant welfare organizations delivering child and youth services, family support, and supervised holiday programs across Bavaria. Comparable as a nonprofit competitor in subsidized Ferienbetreuung, with overlapping pedagogical approach and target families.
• Caritas Deutschland: Germany's largest Catholic welfare association, operating family, youth, and childcare services across Bavaria including holiday care programs. Comparable as a large nonprofit offering subsidized Ferienbetreuung in Munich and elsewhere, though within a much broader social-services portfolio.
• SOS-Kinderdorf e.V. Large German child-welfare nonprofit operating residential and day programs for children and youth, including supervised activity and group programs. Comparable on SEL-oriented child-and-youth services and nonprofit brand, but operates primarily residential care rather than holiday camps.
• AWO Bundesverband e.V. One of Germany's largest welfare associations, AWO runs comparable supervised holiday care, youth work, and family programs nationwide through its regional branches, including in Munich and Bavaria. Overlaps directly with Lilalu on full-day childcare during school holidays and SEL-oriented youth programming, but at much broader scale.
• Deutsches Rotes Kreuz (DRK) Jugend: The German Red Cross youth division runs holiday care programs, children's activities, and youth services nationally and regionally, including Bavaria. Comparable on supervised holiday programming and nonprofit affiliation structure, though it operates across a much wider humanitarian-services mandate.

Emerging players

• Volkshochschule München (MVHS): Munich's municipal adult and youth education center offering structured holiday workshops, creative and sports courses, and enrichment programs for children. Comparable on direct-to-consumer workshop programming for kids in Munich, though typically courses are short-format rather than multi-day full-day care.
• Deutsches Jugendherbergswerk (DJH): Germany's national youth-hostel association running youth adventure camps, group programs, and educational outdoor activities nationwide. Comparable on youth enrichment programming with an adventure/outdoor orientation, though primarily overnight-lodging based rather than full-day non-residential care.

Direct peers

• Malteser Jugend: German Catholic aid organization operating youth holiday programs, group camps, and full-day childcare in school holidays, structurally very similar to Lilalu as a charity-affiliated holiday-program provider. Comparable delivery model and target families, though national rather than Munich-concentrated.
• Deutscher Kinderschutzbund (DKSB) München: Munich chapter of Germany's leading child-protection NGO, offering supervised group activities, holiday care, and family-support services for children in Munich. Comparable on city-level nonprofit delivery of supervised children's programming and family outreach.
• Stadtjugendring München: Munich's municipal youth-council umbrella coordinating holiday programs, leisure activities, and youth participation projects for children and adolescents. Directly comparable as a publicly supported provider of Ferienprogramm in Munich, and already a channel partner for Lilalu's Ingolstadt operations via Stadtjugendring Ingolstadt.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lilalu.munich
• LinkedInlinkedin.com/company/lilalu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LILALU