John Hiester Chevrolet of Lillington

Name

John Hiester Chevrolet of Lillington

Legal name

John Hiester Chevrolet of Lillington

Website

https://lillingtonchevy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lillington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Chevrolet vehicles and used vehicles from multiple brands including Chevrolet, GMC, Buick, and other manufacturers. Revenue generated from the difference between acquisition cost and sale price.
2. Service and Parts: Maintenance and repair services, OEM parts sales including oil changes, brake service, tire service, battery replacement, and other mechanical services. Certified technicians perform warranty and non-warranty work.
3. Finance and Insurance Products: Financing arrangements through GM Financial and Capital One, plus protection products including Chevrolet Protection, GAP Coverage, Tire & Wheel Protection, and Pre-Paid Maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

John Hiester Chevrolet of Lillington is an authorized Chevrolet franchise dealership that sells new Chevrolet vehicles (cars, trucks, SUVs, EVs), certified pre-owned and used vehicles from multiple brands, and provides a certified service department with OEM parts and accessories. The dealership also offers vehicle financing through GM Financial and Capital One, commercial work truck sales, an Express Store for online vehicle purchases, and customization services through Red Dirt Customs.

Product overview

John Hiester Chevrolet of Lillington is an authorized Chevrolet dealership offering a comprehensive automotive ecosystem consisting of new and pre-owned vehicle sales, certified vehicle service and maintenance, genuine parts and accessories, vehicle financing, and commercial fleet services. The dealership sells the full Chevrolet lineup including cars (Malibu, Camaro, Corvette), SUVs (Equinox, Traverse, Tahoe, Suburban, Trailblazer, Blazer), trucks (Silverado 1500, Silverado HD, Colorado), and electric vehicles (Bolt EV/EUV, Equinox EV, Blazer EV, Silverado EV). Additional services include the Express Store for online vehicle purchasing, Work Trucks for commercial customers, CarBravo certified pre-owned vehicles, Red Dirt Customs vehicle modifications, and Mobile Service+ for on-location maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program offered through the dealership for purchasing used vehicles.
• Red Dirt Customs
• Express Store

Products and services

• New Vehicle Sales Sale of new Chevrolet vehicles including cars, trucks, SUVs, and electric/hybrid models to individual consumers in the Lillington, NC area.
• Pre-Owned Vehicle Sales Sale of certified pre-owned and used vehicles from Chevrolet and other major brands including Ford, Toyota, RAM, Jeep, GMC, Honda, Nissan, Hyundai, and more.
• Vehicle Service & Maintenance Certified service center providing oil changes, brake service, battery service, tire services, transmission service, and multi-point inspections by GM-trained technicians.
• Parts & Accessories Genuine Chevrolet parts, ACDelco parts, and GM accessories available for purchase and installation.
• Vehicle Financing Finance department offering GM Financial products, Capital One pre-qualification, Chevrolet Protection plans, GAP coverage, and pre-paid maintenance options.
• Work Trucks (Commercial Sales) Specialized commercial work truck inventory including Silverado work trucks and Express work vans for business and fleet customers.
• Express Store (Online Vehicle Purchasing) Online vehicle purchasing platform allowing customers to browse and purchase vehicles through a streamlined digital process.
• EV / Hybrid Vehicle Sales Electric and hybrid vehicle sales including Chevrolet Bolt EV, Bolt EUV, Equinox EV, Blazer EV, Silverado EV, and BrightDrop Zevo commercial EVs.
• CarBravo Certified Pre-Owned GM-certified pre-owned vehicle program offering quality-assured used cars with verified history and inspection standards.
• Red Dirt Customs (Vehicle Customization) Vehicle customization and aftermarket modification services for Chevrolet vehicles.
• Mobile Service+ Mobile automotive service bringing vehicle maintenance and repairs to the customer's location.
• Valet Service Vehicle pickup and return service for customer convenience during service appointments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet franchise dealer selling new Chevrolet vehicles, accessing manufacturer incentives, warranty services, and Chevrolet special offers. The dealership operates as an official Chevrolet representative in the Lillington, NC market.
• GM FinancialcoreChannel Partner/ Reseller/ DistributorProvides vehicle financing options for customers purchasing Chevrolet vehicles. Offers promotional financing rates including 0% APR for qualified buyers on select models.
• Capital OneminorChannel Partner/ Reseller/ DistributorThird-party financing partner offering pre-qualification for vehicle loans with no impact to credit score.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM-powered certified pre-owned vehicle marketplace that allows the dealership to sell verified used vehicles with quality assurance and CarBravo branding.
• BrightDrop (GM)minorChannel Partner/ Reseller/ DistributorCommercial electric vehicle brand by GM offering Zevo electric vans. The dealership serves as a sales point for BrightDrop commercial EVs.
• Red Dirt CustomsminorStrategic or Co-development PartnerCustomization partner offering vehicle modification and customization services for customers seeking personalized vehicles.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Carvana: Online-only used-vehicle retailer with home delivery and vending-machine pickup; competes with the dealer's Express Store and CarBravo channels for digital-native used car shoppers.

Broad incumbents

• AutoNation: Large public auto retailer with multiple Chevrolet stores plus used-vehicle, F&I, and parts operations; same franchise-driven business model at much greater scale, including digital retailing efforts.
• Hendrick Automotive Group: Largest privately held dealership group in the US with many Chevrolet franchises across the Southeast; comparable new-vehicle, service, and F&I operations but vastly larger scale and footprint.
• Sonic Automotive: Public multi-brand dealer group with significant Chevrolet franchise exposure and EchoPark used-vehicle stand-alone stores; comparable OEM franchise retail model, including F&I and certified service.
• Asbury Automotive Group: Public dealer group operating franchised stores including Chevrolet; comparable in franchise operations, service, and F&I, but with broader geographic and brand diversification.
• Lithia Motors (Driveway): Large public dealer group pursuing a digital-first omnichannel strategy (Driveway); operates Chevrolet franchises and represents the scaled, technology-enabled version of the same retail model this dealer runs.

Others

• Capital One Auto Finance: Captive finance partner already powering the dealer's pre-qualification flow; adjacent ecosystem player whose lending platform directly drives this dealer's F&I economics.

Direct peers

• CarMax: National used-vehicle retailer with strong used-car pricing, financing, and trade-in capabilities; directly competes for the pre-owned vehicle buyer segment this dealer serves via its used inventory and CarBravo program.
• John Hiester Chevrolet (other John Hiester locations): Other John Hiester Chevrolet franchise rooftops in the Hiester Automotive Group; same ownership family, same Chevrolet franchise model, same Express Store/CarBravo tooling — directly comparable in operating model and customer base.

Regional players

• Deacon Jones Chevrolet: Authorized Chevrolet dealer located in eastern NC; directly comparable Chevrolet franchise dealership serving a similar regional customer base and competing for the same North Carolina retail demand.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lillingtonchevy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Hiester Chevrolet of Lillington