LILLY PAD HOME HEALTH, LLC

What LILLY PAD HOME HEALTH, LLC does

Lilly Pad Home Health, LLC (DBA: Lilly Pad Home Health Agency / Behavioral) is a Mississippi-based, privately held community home health care provider founded in 2015 and headquartered in Shubuta with operations centered in Hattiesburg. The company delivers in-home and community-based personal care, respite, behavioral, and therapeutic services to Medicaid-eligible populations — primarily elderly and disabled adults and individuals with intellectual and developmental disabilities (IDD) — across eight Mississippi office locations (Shubuta, Gulfport, Jackson, Laurel, State Line, Tupelo, Brandon, and Hattiesburg). Service breadth spans personal care, in-home respite, adult day programs, community support and respite, behavior support, supported living, mental health services (PACT, crisis, peer support), pre-vocational and supported employment, allied health therapies (physical, speech, respiratory, occupational), and private duty nursing for Medicaid recipients under 21.

The company is a certified provider under multiple Mississippi Medicaid waiver programs, including the Elderly and Disabled Waiver, IDD/DD Waiver, and 1915(c)/(i) provisions, and operates community respite and support services at Mississippi Department of Mental Health (DMH) sites. Service delivery is labor-based by certified professionals (RNs, LPNs, CNAs, personal care attendants, care coordinators) and does not rely on any proprietary technology platform, app, or AI system. The go-to-market is direct-to-client via website, phone-based referrals, and community outreach, with the CEO (Latonya Hailes-Pettus) personally accepting referrals.

The revenue model is single-channel: Medicaid reimbursement for authorized hours of personal care, respite, day program, and behavioral services. The company is privately held with no disclosed external funding, no parent company, and no M&A activity. With 9 disclosed employees and a multi-location, multi-waiver service footprint, the business operates as a founder/management-led, government-reimbursed care provider rather than a venture-backed growth platform.

Name

LILLY PAD HOME HEALTH, LLC

Legal name

Lilly Pad Home Health, LLC

Website

https://lillypadhomehealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Lilly Pad Home Health, LLC is a Mississippi-based, Medicaid-funded home health provider founded in 2015 that delivers personal care, respite, behavioral, and therapeutic services to elderly, disabled, and IDD individuals across eight state offices.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM)

akta.pro secondary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

Keywords

• Home health care
• Medicaid waiver services
• Personal care assistance
• Adult day services
• Behavioral health support

Headquarters

HQ city

Shubuta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medicaid-Funded Home Health Services: Company is funded through Mississippi Medicaid programs including the Elderly and Disabled Waiver Program and IDD/DD Waiver. Services are provided to Medicaid-eligible individuals for personal care, in-home respite, adult day services, and behavioral support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lilly Pad Home Health Agency / Behavioral is a community-based home health care services provider funded by Mississippi Medicaid through the Elderly and Disabled Waiver Program and IDD/DD Waiver. The company delivers in-home and community-based personal care, in-home respite, adult day programs, community support, community respite, behavior support, supported living, and allied health therapies to Medicaid-eligible elderly, disabled, and IDD individuals across multiple Mississippi locations.

Product overview

Lilly Pad Home Health Agency / Behavioral is a community-based home health care services provider funded by Mississippi Medicaid through their Elderly and Disabled Waiver Program. The company offers a comprehensive portfolio of in-home and community-based care services organized around three core pillars: (1) Core Care Services including Personal Care, In-Home Respite, Adult Day Program, Community Support, Community Respite, Behavior Support, and Supported Living; (2) Mental Health & Crisis Services including PACT, Crisis, and Peer Support; and (3) Therapy and Employment Services including Physical, Speech, Respiratory, and Occupational Therapy plus Pre-Vocational and Supported Employment. The company also administers Mississippi Medicaid Waiver programs for Elderly & Disabled Home Based care and Private Duty Nursing for children under 21. Services are delivered by certified professionals including Registered Nurses, Licensed Practical Nurses, Certified Nursing Assistants, Geriatric Caregivers, Care Coordinators, and Personal Care Attendants. The company is a Mississippi IDD/DD Waiver and 1915(c) waiver provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Customized in-home care services for elderly and disabled Medicaid-eligible individuals, including assistance with activities of daily living, health monitoring, light housekeeping, meal planning and preparation, and personal hygiene assistance.
• In-Home Respite Scheduled visits by companions, sitters, or personal care attendants to keep clients company at home while family members are away, providing caregiver relief, supervision, ADL assistance, meals, and medication monitoring.
• Adult Day Program Nonresidential day services with transportation provided, structured to allow individuals to participate in activities important to them.
• Community Support (Home & Community Support Services) In-home support service providing assistance to adults who live with their families or independently, including bathing, meal preparation, dressing, shopping, light housekeeping, and community participation.
• Community Respite Respite provided in a community setting at a Mississippi Department of Mental Health (DMH) site to assist caregivers while the person receiving support participates in scheduled activities in a supervised environment.
• Behavior Support Collaborative, assessment-based process providing individualized interventions for persons with intellectual and developmental disabilities (IDD) exhibiting challenging behaviors.
• Supported Living Services designed to help adults with IDD live independently in their own homes or apartments with flexible, person-centered support including cooking assistance, managing finances, housekeeping, and accessing community resources.
• In-Home Nursing Respite In-home nursing respite services for adults and children with developmental disabilities, provided by licensed and experienced nurses delivering quality care to qualified individuals.
• Pre-Vocational Services Meaningful day activities of learning and work experiences, including volunteer work, designed to develop general strengths and skills not specific to particular job tasks.
• PACT (Program of Assertive Community Treatment) Personalized support for individuals facing serious mental health challenges, helping them stay connected to care and community.
• Crisis Services Immediate support for individuals in emotional distress or experiencing a mental health crisis, available when needed most.
• Peer Support Support from trained individuals with lived experience, offering understanding, connection, and hope through shared journeys.
• Supported Employment Employment support services for individuals with disabilities to obtain and maintain competitive employment.
• Allied Health Therapies (Physical, Speech, Respiratory, Occupational Therapy) Physical, speech, respiratory, and occupational therapy services delivered as part of Lilly Pad's comprehensive home health care offering.
• Mississippi Medicaid Waiver – Elderly & Disabled Home Based Medicaid waiver program covering personal care and in-home respite care for elderly and disabled individuals eligible through the Mississippi Elderly and Disabled Waiver Program.
• Private Duty Nursing (PDN) Services Nursing services (RN/LPN) for qualified children under age 21 who are Medicaid recipients.

Quantifiable outcome

• Care services customized to individual client needs through personalized care assessments

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Mississippi Medicaid - Elderly and Disabled Waiver ProgramcoreOthersPrimary funding source for home health services. Company is a community-based service provider funded through this Medicaid waiver program for elderly and disabled individuals needing personal care and in-home respite services.
• Mississippi IDD/DD Waiver ProgramcoreOthersProvider of services for individuals with Intellectual and Developmental Disabilities under Mississippi's IDD/DD Waiver and 1915(i) provisions. Services include supported living, pre-vocational services, behavior support, and community-based supports.
• Mississippi Department of Mental Health (DMH)coreOthersCommunity respite and community support services are provided at DMH sites. Company operates as a provider under Mississippi Department of Mental Health programs.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Addus HomeCare: Personal care and home health provider primarily serving Medicaid waiver populations including elderly, disabled, and IDD clients. Directly comparable in payer mix, service lines, and target populations, though operating across 20+ states.
• Maxim Healthcare Services: Provider of home healthcare, behavioral health, and personal care services including private duty nursing for Medicaid-eligible children. Directly comparable in PDN, behavioral, and home health offerings.
• BrightSpring Health Services: Large diversified provider of home and community-based services, including personal care, behavioral health, and IDD support under Medicaid waivers. Highly comparable to Lilly Pad's HCBS model, though operating at significantly greater scale across multiple states.
• Aveanna Healthcare: Home health and private duty nursing provider with strong pediatric and adult Medicaid HCBS exposure. Comparable in private duty nursing for Medicaid-eligible children and adult waiver services.
• Pennant Group: Home health, hospice, and senior living provider operating decentralized local agencies. Comparable in offering Medicaid-funded home health and hospice services across multiple geographies, with smaller operating units similar in structure to Lilly Pad.
• Enhabit Inc. Home health and hospice provider operating across 30+ states with significant Medicare and Medicaid reimbursement. Comparable in core home health delivery model, though much larger and more clinically oriented than Lilly Pad.
• Help at Home: Leading provider of personal care services under Medicaid HCBS waivers for elderly and disabled populations. Directly comparable service mix and reimbursement model, with broader state footprint.

Broad incumbents

• Amedisys: Large national home health and hospice provider. Overlapping capabilities in home health delivery, though predominantly Medicare-focused and operating at much greater scale and clinical intensity than Lilly Pad.
• Modivcare (Personal Care segment): Provider of non-emergency medical transportation, personal care, and monitoring services primarily under Medicaid. Personal care segment directly comparable in HCBS delivery model for Medicaid-eligible populations.

Emerging players

• Centria Healthcare: Provider of home-based behavioral health and IDD services, with strong applied behavior analysis (ABA) focus. Comparable in IDD service line and in-home delivery, though specialized toward autism services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lilly-pad-home-health-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LILLY PAD HOME HEALTH, LLC