Lily Hospitality Group

What Lily Hospitality Group does

Lily Hospitality Group AS is a privately held Norwegian hospitality operator headquartered at Oksenøyveien 10, 1366 Lysaker, Norway, with business registration number 991 304 673. The company develops and operates what it terms "meeting places" — a portfolio spanning hotel accommodations (including the Otium Spa with hamam), conference and meeting rooms, restaurant and dining venues, and facility management / office services. Its core properties include the Akerkvartalet multi-service venue at Fornebu (combining dining, conferences, business center, retail, entertainment, fitness, and health services) and the Widerøeveien 5 facility in Fornebu, where it provides canteen, cleaning, and workplace services to multi-tenant commercial buildings whose tenants include Volvo Fornebu and Fornebuporten Helsehus. The group employs staff from more than 40 nationalities and operates under the LILY trade name.

The business model blends direct-to-consumer hotel, dining, and conference revenue with a managed services facility management arm serving corporate tenants. Revenue streams include hotel accommodation, facility management for commercial properties, food and beverage operations, and conference/event venue rentals. GTM is direct: customers engage with Lily Hospitality's owned and operated properties in Norway, with brand presence limited to organic social channels (LinkedIn, Facebook). The company maintains ISO 14001 (environmental management), ISO 9001 (quality management), and CSR Ladder certifications across its hotel and facility management operations, and pursues community-oriented partnerships (Kløfta IL's Lily Academy, sponsorship of golfer Tina Mazarino) under an inclusion and equality positioning. No public revenue, funding, M&A, or leadership-change history is disclosed in the available material.

Name

Lily Hospitality Group

Legal name

Lily Hospitality Group AS

Website

https://lilyhospitality.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lily Hospitality Group is a privately held Norwegian hospitality operator that develops and runs hotels (including Otium Spa), conference and dining venues, and facility management services for commercial tenants, primarily in the Fornebu and Lysaker areas.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Hotels & Motels (7011), Services-Facilities Support Management Services (8744), Retail-Eating Places (5812)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hospitality services
• Hotel operations
• Conference venues
• Facility management
• Food and beverage

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Operations: Revenue from owned/operated hotels providing accommodation services to travelers and event attendees.
2. Facility Management Services: Facility and office management services including canteen operations, cleaning, and other workplace services for tenants in commercial buildings.
3. Food & Beverage / Dining: Restaurant, café, and catering services operating within hotels and managed facilities.
4. Conference & Event Venues: Rental of meeting rooms, conference halls, and event spaces for business and social gatherings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lily Hospitality Group develops and operates "meeting places" in Norway — primarily hotels, office facilities, and dining venues. The company runs owned/operated hotels providing accommodation, conference and event venues, restaurants and cafés, as well as facility management services (including canteen operations) for commercial office buildings. The flagship property Akerkvartalet at Fornebu combines dining, conference rooms, business center, retail, entertainment, fitness, and health services in a single multi-service venue.

Product overview

Lily Hospitality Group operates a portfolio of meeting places including hotels with spa facilities, conference and meeting rooms, dining establishments, and facility management services. The company's core offerings center around Akerkvartalet at Fornebu, a multi-service venue combining dining, conferences, business center, retail, entertainment, fitness and health services. Additional operations include hotel accommodations with Otium Spa, restaurant services, and facility management at Widerøeveien 5. The company operates primarily in Norway under the LILY Hospitality Group AS brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Akerkvartalet A multi-service meeting place at Fornebu offering dining, conference rooms, meeting rooms, business center facilities, retail, entertainment, fitness center, and health services — for travelers, event attendees, office tenants, and corporate customers.
• Widerøeveien 5 Facility Management Facility and office management services including canteen operations at Widerøeveien 5, Fornebu, serving a multi-tenant building with tenants including Volvo Fornebu and Fornebuporten Helsehus.
• Hotel Accommodations (Quality Hotel Strand) Hotel accommodations with spa facilities including hamam, featuring quality rooms and suites — for business and leisure travelers staying in the Lysaker/Fornebu area of Norway.
• Conference and Meeting Rooms Conference halls, meeting rooms, and business center facilities for corporate events and gatherings — for corporate event planners and meeting organizers.
• Dining and Restaurant Services Food and beverage services including outdoor restaurant dining — for hotel guests, event attendees, and walk-in diners at Lily's properties.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Kløfta ILminorOthersPartnership with local sports club for Lily Academy - a low-threshold football program for girls of school age. Purpose is inclusion, equality, and equal conditions in sports regardless of skill level and economic situation.
• Tina MazarinominorOthersSponsorship agreement with golf talent Tina Mazarino. Purpose is inclusion, equality, and equal conditions in sports.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sodexo Norway: Major facility management and food services contractor to Norwegian corporate tenants including canteen and workplace services. Directly comparable to Lily's recurring FM revenue stream at multi-tenant commercial buildings.
• Strawberry (formerly Nordic Choice Hotels): Owns and operates the Quality Hotel brand under which Lily Hospitality Group's hotels (Quality Hotel Strand, Quality Hotel Grand Kongsberg) are run. Direct peer in Norwegian full-service hotels and conference venues, and effectively the brand franchisor for Lily's hotel assets.
• Scandic Hotels: Largest Nordic hotel operator with full-service properties, conference venues, and restaurant operations. Directly comparable business model targeting business and leisure travelers across the Nordics.
• Thon Hotels: Major Norwegian full-service hotel chain with a strong presence in business districts and conference facilities — directly comparable to Lily's hotel and meeting-place positioning in the Oslo region and across Norway.
• ISS A/S (Norway operations): Global facility services provider with substantial Norway operations including canteen, cleaning, and workplace management — directly comparable to Lily's facility management business at Widerøeveien 5.
• Norlandia Hotels & Resorts: Norwegian hospitality group operating multiple full-service hotels and conference venues. Closely comparable domestic competitor focused on meeting places and accommodation in Norway.

Broad incumbents

• Compass Group Norway: Large international food service and support services provider operating canteens and hospitality venues in Norway — comparable to Lily's dining/canteen revenue streams within commercial real estate.
• Radisson Hotel Group (Norway): Global hotel group with established full-service and conference properties in Norway. Comparable in offering (accommodation, F&B, meetings) but operates at a much broader international scale.

Emerging players

• Coor Service Management (Norway): Nordic facility management provider with Norway operations delivering integrated workplace, canteen, and cleaning services to commercial tenants — directly comparable to Lily's contracted FM business model.
• BWH Hotels (Best Western) Norway: Operates branded hotels across Norway including conference-capable properties. Comparable in product offering (rooms, meetings, dining) though primarily positioned as a franchise/brand aggregator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LilyHospitalityGroup
• LinkedInlinkedin.com/company/haut-nordic-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lily Hospitality Group