Lily Apparel

What Lily Apparel does

Lily Apparel is the US subsidiary of Shanghai Silk Group Co., Ltd., a Chinese garment export enterprise with 75 years of heritage, and serves as the North American interface for the group's B2B private label and contract manufacturing business. The company operates showrooms in New York City and Los Angeles, supplying major US and global retailers and brands including Ann Taylor, Calvin Klein, Chico's, Lands' End, Vera Moda, ZARA, Wal-Mart, Columbia, Dillard's, and QVC. Beyond private label work, Lily Apparel also represents the LILY women's wear brand, which is distributed through approximately 900 retail stores in China and has expanded internationally into Paris, Saudi Arabia, and Indonesia.

The underlying operating platform combines design and product development using industry-standard CAD systems (LECTRA, MODA, SHIMA SDS-ONE APEX3), CNAS and CMA accredited textile inspection across more than 300 items, and an owned production base with approximately 6 million pieces of annual garment capacity. The parent group reports roughly $600 million USD in annual garment exports and 3 billion RMB in LILY brand retail sales as of 2017, serving 1,000+ customers across 80+ countries. Lily Apparel Holdings Inc. was incorporated in 2016 and the LA office opened in 2017.

The business model is a hybrid of two revenue streams: B2B private-label and contract manufacturing on behalf of Western retailers and brands, and direct-to-consumer retail through the LILY brand network. Strategic emphasis is shifting toward elevating the LILY brand through flagship retail (Shanghai, 2019), New York Fashion Week presence (SS2020, 2020), editorial/media partnerships (Kiann Magazine, 2020), and international store expansion, while the underlying OEM/supply chain platform continues to anchor export volume.

Name

Lily Apparel

Legal name

Lily Apparel Holdings, Inc.

Website

https://lily.turn7.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Lily Apparel is the US subsidiary of Shanghai Silk Group, providing B2B private label design and garment manufacturing for major US retailers (Ann Taylor, Calvin Klein, ZARA, Wal-Mart, others) and operating the LILY women's wear brand distributed through ~900 stores in China.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

akta.pro secondary industries

Women’s Apparel Retail (CRAAABAB), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Private label apparel
• Garment manufacturing
• Women's wear retail
• Textile inspection services
• Fashion design development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Export Manufacturing: Shanghai Silk Group exports garments and textiles to global markets, generating $600 million USD in annual exports. Exports include woven and knit garments made of cotton, linen, silk, wool and synthetics, as well as silk viscose fabric and home textiles.
2. LILY Brand Retail: Retail sales of LILY branded women's wear through 900 exclusive stores in China. In 2017, annual retail sales reached 3 billion RMB with steady growth of 20-30% per year.
3. Private Label Services: Lily Apparel provides private label design, tech, print, and manufacturing services to major US retailers and brands, backed by Shanghai Silk Group's factory/mill base.
4. Licensing and Strategic Partnerships: Growth of licensing and strategic partnerships with companies worldwide, including international store expansions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lily Apparel provides private label garment design, technical development, printing, and manufacturing services to major US retailers and brands, supported by showrooms in New York and Los Angeles and the parent Shanghai Silk Group's owned production base. It also retails the LILY contemporary women's wear brand through 900 exclusive stores in China and international locations. Underlying both is an integrated textile and garment quality inspection platform offering accredited third-party testing.

Product overview

Lily Apparel is a fashion company offering a comprehensive portfolio of apparel products and services. The core offering is the LILY women's wear brand targeting urban fashionable women aged 20s-40s, supported by integrated Design & Development Platform and Production Base services for garment design, sample making, and manufacturing. The company also operates a Textile Garment Inspection platform for quality control and testing services. Shanghai Silk Group serves as the parent company and export enterprise. The portfolio includes clothing and accessories across women's, men's, and children's categories, along with textile and fabric products. Services span private label, design, manufacturing, and branded labels through offices in New York and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• LILY Women's Wear Brand Contemporary women's wear brand targeting urban fashionable women aged 20s-40s, originally launched as a brand in 2000 by Shanghai Silk Group and sold through 900 exclusive retail stores across 31 provinces in China plus international stores in Paris, Saudi Arabia, Indonesia and other markets. Offers comprehensive R&D, design, production, marketing and retail service for the brand.
• Private Label Design, Development and Manufacturing Services B2B professional services including private label program development, tech-pack design, print development, manufacturing, and branded labels offered to major US retailers, clubs and brands through Lily Apparel's design studios and showrooms in New York and Los Angeles, backed by Shanghai Silk Group's owned factory and mill base.
• Textile Garment Inspection and Examination Services Independent quality inspection and chemical/physical testing services for textile and garment clients, operated by Shanghai Tianwei Textile Quality & Technology Services Co., Ltd. (affiliated with Shanghai Silk Group). CNAS- and CMA-accredited, authorized to test for 300+ items across ISO, EN, AATCC, ASTM, JIS, GB, and FZ standards with third-party test report capability; serviced brands include Wal-Mart, Ann Taylor and LILY.
• Clothing and Accessories Product Line Finished apparel and accessories offering spanning women's, men's and children's clothing categories (blouses, pants, dresses, silk blouse programs, cashmere, wovens, denim, jackets, outerwear, activewear, jeans, sleepwear, swimwear) and accessories (kimono, belts, scarves, gloves, shoes, caps, bags) produced under the LILY brand and for private label customers.
• Textiles and Fabrics Yarn products (mono-fiber yarn, spun yarn, filament, blended yarn) and fabric products (woven and knitting fabrics in natural and chemical fibers, dyed fabric, printed fabric, jacquard fabric, specially-finished fabric, compound fabric, coating fabric, embroidery fabric) supplied for apparel and home textile customers.

Quantifiable outcome

• 3 billion RMB annual retail sales (2017)
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Starlux Airlines (Kiann Magazine)minorGTM or Marketing Partner · 1 March 2020LILY Apparel was featured in 'Runway New York' from the Mar/Apr 2020 issue of Kiann from Starlux Airlines, providing brand exposure to airline passengers and readers.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Esquel Group: Hong Kong-headquartered apparel manufacturer with vertically integrated cotton-to-garment operations and strong US brand relationships. Comparable as a large-scale, vertically integrated apparel manufacturer serving global apparel brands with premium positioning.
• Pacific Textiles Holdings: Hong Kong-listed textile manufacturer producing knitted fabrics and apparel for global brands. Comparable as a vertically integrated textile and apparel manufacturer operating from China with similar export-focused business model.
• Shenzhou International Group Holdings: One of the world's largest knitwear OEMs, headquartered in mainland China with extensive export operations. Directly comparable as a vertically integrated Chinese apparel manufacturer serving global brands with similar scale, private label capabilities, and export focus.
• TAL Apparel Limited: Hong Kong-headquartered apparel manufacturer known for producing dress shirts and uniforms for major US retailers and brands. Comparable business model of B2B private label garment manufacturing with global factory footprint and brand-name customer base.
• Li & Fung Limited: Hong Kong-based apparel sourcing and supply chain platform serving major US and EU retailers. Comparable as a global apparel sourcing and manufacturing services provider with deep relationships across US retailers and a multi-country factory network.
• Eclat Textile Co., Ltd. Taiwan-listed apparel manufacturer producing performance and lifestyle knitwear for major US brands. Comparable as a private label apparel OEM serving global brands with vertical integration from knitting through finished garments.
• Ruyi Holdings (Shandong Ruyi Technology Group): Chinese textile and apparel conglomerate with vertical integration from raw materials through branded apparel. Comparable as a Shanghai-based Chinese apparel group with significant export manufacturing operations and brand ownership.
• Crystal International Group Limited: Hong Kong-listed apparel manufacturer with operations across China, Vietnam, Cambodia, Bangladesh, and Indonesia. Closely comparable as a multinational apparel OEM serving the same US/EU mass and specialty retailers with similar product breadth and multi-country sourcing strategy.

Broad incumbents

• Hanesbrands Inc. Large US apparel conglomerate operating brands like Hanes, Champion, and Bonds across global sourcing operations. Comparable as a major US apparel platform with vertically integrated manufacturing and global factory footprint, though broader in scope.
• PVH Corp. US apparel conglomerate owning Calvin Klein and Tommy Hilfiger with deep global sourcing relationships. Comparable as a brand owner that relies on similar Asian OEM factories and represents both a customer overlap and a sourcing competitor to Lily's products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lily-apparel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lily Apparel