Sesi - Limeira

What Sesi - Limeira does

SESI - Limeira is a regional operating unit of SESI-SP (Serviço Social da Indústria – São Paulo), a private non-profit social welfare institution founded in 1949 and governed by FIESP as part of Brazil's Sistema S industrial social welfare system. The Limeira unit operates a multi-service hub anchored by the CAT SESI (Centro de Atividades) at Av. Major José Levy Sobrinho, 2415, delivering leisure facilities (pools, courts, fields), a fitness center (Academia SESI-SP), dance, martial arts, vacation programs (Super Férias), and corporate wellness services (Bem-Estar na Empresa). It also runs three school units (Nova Suíca CE 005, Alto da Boa Vista CE 408, and the rural João e Belinha Ometto CE 442) covering elementary and high school education, and houses the Stardust robotics team which competes in FIRST Robotics Competition and has reached the FIRST Championship in Houston.

The unit's revenue is derived from a hybrid mix: a structural base of mandatory social contributions from Brazilian industry (channeled through FIESP) plus direct consumer revenue streams including individual and family membership plans (Plano Básico and Plano Plus), day-use passes (R$35 per person), Super Férias tuition paid daily, weekly, or monthly, paid sports and cultural courses, and customized corporate Plano Empresarial agreements. Distribution is omnichannel: physical CAT access, the Meu SESI self-serve web and mobile portal, in-person registration, and direct corporate sales outreach to industrial employers. The unit serves industrial workers and their families as the primary persona, with secondary segments including children aged 5–12, students enrolled in SESI-SP schools, industrial companies contracting wellness plans, and broader community participants in cultural and sports events. Notably, the input reports a headcount of 15, which appears inconsistent with the multi-unit operational footprint and likely reflects a narrow administrative headcount rather than full operational staffing.

Name

Sesi - Limeira

Legal name

Serviço Social da Indústria - SESI

Website

https://limeira.sesisp.org.br

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

SESI - Limeira is a regional unit of SESI-SP, a FIESP-governed non-profit, operating a CAT activity center, three schools, robotics education, and corporate wellness programs serving industrial workers and families in Limeira, São Paulo, Brazil.

Ownership category

akta.pro rank

Product category

Social Welfare, Recreation, and Education Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Workforce, Employability & Youth Skills Partnerships (EDADALAI)

akta.pro secondary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

Keywords

• Industrial welfare services
• Recreational sports facility
• Corporate wellness programs
• Vocational technical education
• Robotics education

Headquarters

HQ city

Limeira

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Social Contribution from Industry: SESI is funded primarily through mandatory social contributions (contribuição social) collected from industrial companies as part of the Brazilian industrial social welfare system. These funds support educational, health, sports, and cultural services.
2. Membership Plans (CAT SESI): Individual and family membership plans (Plano Básico, Plano Plus) providing access to leisure facilities including pools, sports courts, and fitness areas. Plans are available in Individual and Family tiers.
3. Super Férias Program: Vacation program for children aged 5-12 years offering activities during school breaks. Flexible pricing by day, week, or month.
4. Day Use: Single-day passes for R$ 35 per person to access pools and sports facilities at CAT SESI Limeira.
5. Sports and Cultural Courses: Various paid courses including dance, martial arts (judô), and other activities available for registration.
6. Corporate Wellness Services: B2B services including corporate fitness plans, massotherapy, yoga, and pilates programs for industrial company employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sesi - Limeira runs an integrated Centro de Atividades (CAT) delivering leisure, sports, education, and cultural services to industrial workers, their families, and the broader community in Limeira, São Paulo. Offerings span aquatic activities, multi-sport courts, martial arts, gymnastics, K-12 basic education, vocational/technical courses, robotics education, a planetarium, vacation programs, and corporate wellness contracts for industrial companies.

Product overview

SESI-SP is a private social service institution providing education, health, sports, and cultural services to industrial workers and the community. The Limeira unit operates as a multi-service hub offering: CAT SESI (activity center with pools, sports facilities), Academia (fitness center), SESI Esporte (sports programs including football), Dance programs, Super Férias (vacation childcare), Day Use (daily access passes), and Corporate Wellness (Bem-Estar na Empresa). The education division provides Fundamental and Médio levels through the Rede Escolar SESI-SP, while the Robotics program has gained national and international recognition through FRC competitions. Services are available through individual memberships, family plans, and corporate agreements (Plano Empresarial).

Differentiator

Problem solved

Functional benefit

Brands

• Meu SESI: Online platform for reservations, registrations, and member services
• CAT SESI (Centro de Atividades)
• SESI-SP

Products and services

• Educação Básica SESI-SP K-12 basic education program covering kindergarten, elementary, and high school, delivered through SESI-SP schools serving industrial workers' dependents and the broader community.
• Educação Profissional SESI-SP Vocational and technical courses preparing students for industry careers, delivered as part of SESI-SP's professional education track.
• Robótica Educacional SESI-SP Robotics education program using the proprietary Starbox educational kit, LEGO Mindstorms EV3, and LEGO WeDo, including participation in robotics competitions.
• Academias SESI-SP Fitness center services offered at the CAT facility, providing strength, cardio, functional training, gymnastics, yoga, and related wellness programming.
• Planetário SESI Limeira On-site planetarium delivering astronomy shows and educational sessions to school groups, members, and the public.
• Super Férias School vacation recreation program providing structured leisure, sports, and educational activities for children during school breaks.
• Day Use Day-pass access to the CAT's leisure and sports facilities for non-members and walk-in visitors.
• Plano Empresarial SESI Corporate membership plan for industrial companies providing employees access to SESI Limeira CAT facilities, programming, and benefits.
• SESI Mais Industry-focused plan tailored for small industrial employers seeking workforce wellness access through SESI facilities.
• In Company On-site delivery of SESI leisure, sports, and wellness services brought directly to industrial company locations.
• Bem-Estar na Empresa Corporate wellness program delivered for industrial employers, focused on employee health, engagement, and quality-of-life outcomes at the workplace.

Quantifiable outcome

• Stardust team qualified for FIRST Championship World Robotics Competition in Houston 2026
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SENAI-SPcoreStrategic or Co-development PartnerSESI-SP and SENAI-SP operate jointly under the FIESP system, sharing educational infrastructure and programs. SESI-SP schools include SENAI technical education components, and joint robotics teams compete under the 'SESI SENAI' brand. Students benefit from integrated vocational and technical training pathways.
• FIRST (For Inspiration and Recognition of Science and Technology)coreStrategic or Co-development PartnerSESI-SP is the official operator of FIRST Robotics Competition (FRC) in Brazil. This partnership enables SESI-SP students to participate in world-class robotics competitions including the FIRST Championship in Houston. Teams design and build industrial-scale robots and develop social impact projects.
• FIESP (Federação das Indústrias do Estado de São Paulo)coreStrategic or Co-development PartnerFIESP is the parent federation governing SESI-SP and SENAI-SP. As part of Brazil's Sistema S industrial social welfare system, FIESP provides institutional oversight and strategic direction for the state's industrial social services.
• Municipalities (São Paulo state)minorStrategic or Co-development PartnerSESI-SP partners with municipalities through programs like 'SESI para Todos' to support public education, literacy initiatives, and teacher training in municipal schools across São Paulo state.
• FIESP/SESI National SystemcoreOthersSESI-SP is part of the national SESI system (Serviço Social da Indústria), operating across Brazil. The national network enables knowledge sharing, standardized programs, and collective advocacy for industrial worker welfare.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEST SENAT: SEST SENAT is the Sistema S entity serving transport-sector workers, providing education, leisure, sports, and health services through a network of physical centers. It mirrors SESI's regulatory-funded, multi-service community center model.
• SESC (Serviço Social do Comércio): SESC is the Sistema S counterpart serving commerce-sector workers and families, operating analogous CAT-style activity centers, schools, cultural programming, and corporate wellness services across Brazil. It is the closest direct peer in mandate, business model, and service mix to SESI-Limeira.

Others

• CIEE (Centro de Integração Empresa-Escola): CIEE is a Brazilian non-profit focused on youth employability, internships, and vocational training — adjacent to SESI's workforce development mission and youth-skills programming (including robotics competitions), though more focused on labor-market entry than recreation.

Regional players

• Colégio Objetivo: Colégio Objetivo is a major São Paulo-state private K-12 network competing with Escola SESI for student enrollment. While a for-profit operator, it competes for the same family demographic on academic quality and extracurricular programming (including robotics).
• Just Fit (formerly Just Academia): Just Fit is a Brazilian mid-market gym chain concentrated in São Paulo state that competes with CAT Academia on price-to-amenity and convenience, particularly for the same industrial-worker and family demographic that SESI-Limeira serves.

Emerging players

• Instituto Ayrton Senna: Instituto Ayrton Senna is a Brazilian non-profit focused on education and youth development, including STEM/STEAM programming, similar in mission to SESI's robotics and K-12 outreach. Comparable in social-impact orientation and educational programming focus.
• Jewish Community Centers (JCC Association): JCCs operate community centers offering recreation, fitness, education, and cultural programming on a membership basis. Comparable to SESI-Limeira in combining social-welfare mission with multi-service facility operations, though serving a different demographic.

Broad incumbents

• Boys & Girls Clubs of America: BGCA is a US-based non-profit network providing youth development, education, sports, and recreation programming in community centers — comparable in social mandate, youth-program focus, and community-center delivery model to SESI-Limeira's CAT and Super Férias offerings.
• Smart Fit: Smart Fit is Brazil's largest low-cost gym chain and competes directly with SESI's Academia and CAT memberships for fitness-focused consumers in Limeira and across São Paulo state, though it operates a for-profit, asset-light digital-plus-physical model.
• YMCA (ACOG): YMCA is the international analogue of a community-based non-profit offering recreation facilities, youth programs, education, and wellness services. While much larger and global, it shares the mandate-driven, multi-service social welfare model that defines SESI-Limeira.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SesiSaoPaulo
• YouTubeyoutube.com/sesisp
• Facebookfacebook.com/sesisp.limeira
• LinkedInlinkedin.com/company/sesi---limeira
• Instagraminstagram.com/sesisp.limeira

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sesi - Limeira