Limonada Pink Ltda
Limonada Pink Ltda is a Brazilian privately held DTC fashion brand (founded 2015, Maringá, Paraná) that designs and sells luxury feminine occasion wear — dresses, sets, coats, and accessories priced R$ 105.99 to R$ 2,349.99 — to Brazilian women via its own e-commerce store, with light cross-border expansion into Paraguay.
- Company typePrivate
- Founded2015
- HeadquartersMaringá, Paraná, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Limonada Pink Ltda does
Limonada Pink Ltda is a Brazilian privately held direct-to-consumer fashion brand founded in 2015 and headquartered in Maringá, Paraná. The company designs and retails luxury feminine occasion wear — dresses, coordinated sets, coats, and accessories — through its own e-commerce storefront at limonadapink.com.br, with prices ranging from R$ 105.99 (accessories) to R$ 2,349.99 (premium dresses). Standard commercial terms include 6x interest-free credit-card installments, a 5% Pix payment discount, free shipping above R$ 900, and free first exchange within 7 days; the company ships nationwide via Correios (PAC and SEDEX) and has begun serving Paraguay.
The brand's product proposition is built on in-house exclusive prints, hand-embroidery, and premium fabrics (crepe, laise, tweed, satin) targeting Brazilian women seeking sophisticated occasion wear for ceremonies, weddings, resort vacations, and romantic events. Marketing is conducted entirely through digital channels — Instagram, TikTok, X (Twitter), email newsletter, the 'Pink Edit' blog, and a network of brand ambassadors and influencers (Nicole Bahls, Érica Petrelli, Julia Landim, Agnes Olson, Lilia Layne, Thais Caroline). A capsule collaboration with designer Nicole Rocha extends the assortment into co-branded pieces.
The business model is straightforward one-time retail sale via owned e-commerce; there are no wholesale partners, physical stores, or subscription components disclosed. The company has no recorded funding rounds, no parent company, no disclosed investors, and no institutional ownership in the source data. Creative direction rests with founder/creative director Aline Battilani, and the organization operates with 11-50 employees. Recent activity (2025-2026) shows a steady cadence of themed seasonal collections (Lemonade Tennis Club, Love Edition, Pink Paradise Drop II, Lady's Secret SS/26), indicating an active but small-scale independent label rather than a high-growth venture-backed operation.
Limonada Pink Ltda firmographics
Firmographics- Name
- Limonada Pink Ltda
- Legal name
- Limonada Pink Ltda
- Website
- https://limonadapink.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Limonada Pink Ltda is a Brazilian privately held DTC fashion brand (founded 2015, Maringá, Paraná) that designs and sells luxury feminine occasion wear — dresses, sets, coats, and accessories priced R$ 105.99 to R$ 2,349.99 — to Brazilian women via its own e-commerce store, with light cross-border expansion into Paraguay.
- Ownership category
- akta.pro rank
Limonada Pink Ltda industry classification
Industry- Product category
- Women's Occasion Wear Fashion
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Special Occasion Styling (Weddings, Galas, Events) (HSACAJAC)
Keywords
Where Limonada Pink Ltda is headquartered
LocationHeadquarters
- HQ city
- Maringá, Paraná
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Limonada Pink Ltda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Retail Sales: One-time purchase model through e-commerce platform. Products are sold at fixed retail prices with installment options up to 6x without interest. Additional revenue from Pix payment discount (5%) and standard shipping fees for orders below R$ 900.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dresses - R$ 419.99 to R$ 2,349.99 |
| Unit Pricing | Pay-as-you-go | Sets/Coordinated Looks - R$ 239.99 to R$ 1,449.99 |
| Unit Pricing | Pay-as-you-go | Accessories (Laces/Bows) - R$ 105.99 to R$ 389.99 |
| Other | Pay-as-you-go | Pix Payment Discount - 5% off |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Limonada Pink Ltda product offering
Product offeringCore offering
Limonada Pink designs and sells feminine luxury occasion wear, primarily dresses, coordinated sets, coats, and accessories, through its own e-commerce store limonadapink.com.br. The brand specializes in romantic, feminine apparel for special occasions such as ceremonies, weddings, resort vacations, and romantic dates, with signature hand-embroidery details, exclusive prints, and premium fabrics such as crepe, laise, tweed, and satin. Orders are shipped across Brazil and to Paraguay via Correios, with 6x interest-free installments and a 5% Pix discount available.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses (Long, Midi, Short) Feminine luxury dresses in short, midi, and long lengths for ceremonies, weddings, parties, and special occasions, sold directly to Brazilian women through the Limonada Pink online store. Prices range from R$ 419.99 to R$ 2,349.99.
- Coordinated Sets (Long, Midi, Short) Coordinated top-and-bottom outfits in long, midi, and short variants priced from R$ 239.99 to R$ 1,449.99, providing ready-to-wear feminine looks for ceremonies and events.
- Coats and Outerwear Women's coats and outerwear designed to complement the brand's occasion wear aesthetic, including capsule collaboration pieces.
- Resort Wear Women's resort and vacation wear aimed at summer getaways, beach destinations, and resort occasions.
- Ceremony Wear Collection Curated collection of dresses and coordinating pieces designed specifically for ceremonies such as weddings and engagements.
- Lady's Secret Collection (SS/26) Seasonal limited edition SS/26 collection conceived to commemorate creative director Aline Battilani's anniversary, featuring romantic and sophisticated feminine pieces.
- Pink Paradise Collection (Palm Beach - Drop II) Palm Beach-inspired limited collection with dresses, elegant sets, and pieces featuring embroidery, lace, and exclusive prints targeting resort and special occasion wear.
- Love Edition Collection Valentine's Day themed limited collection featuring looks for dates, special dinners, and romantic occasions, photographed in Buenos Aires.
- Lemonade Tennis Club Collection Tennis-inspired collection featuring knit sets in blue, navy, and white colorways for a sporty-feminine occasion look.
- Laços Collection (Laces/Bows) Accessory category including bridal laces and bows priced between R$ 105.99 and R$ 389.99, designed to complement the brand's occasion wear aesthetic.
Companies that use Limonada Pink Ltda
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Limonada Pink Ltda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Limonada Pink Ltda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nicole RochaminorNicole Rocha collaborated with Limonada Pink on a capsule collection featuring exclusive designs including dresses and coats. The partnership produced items such as 'Vestido Midi Crepe com Renda by Nicole Rocha' and 'Casaco Faux Fur Preto by Nicole Rocha' sold in the Sale section.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Limonada Pink Ltda competitors and assessment
Company assessmentDirect peers
- Farm Rio: Iconic Brazilian women's fashion brand known for colorful, feminine prints and dresses, operating through D2C e-commerce and physical stores. Comparable in target customer (Brazilian women seeking feminine fashion), price band, and digital-first GTM motion.
- Maria Filó: Brazilian contemporary women's wear brand focused on feminine, romantic, and occasion-ready pieces sold primarily through D2C e-commerce — closely aligned in aesthetic and customer target.
- Apartamento 03: Brazilian contemporary women's fashion label with feminine occasionwear and dress-forward assortment, operating primarily through its own D2C channel — comparable in positioning and pricing band.
- Le Lis Blanc: Established Brazilian women's fashion retailer with strong occasionwear and ceremony collections, multi-channel presence including physical stores — competes for the same ceremonial occasionwear segment as Limonada Pink.
- PatBO: Brazilian occasionwear and ready-to-wear brand founded by Patricia Bonaldi, offering feminine dresses, embroidery, and event wear at comparable premium price points with both D2C and select wholesale distribution — directly comparable to Limonada Pink's occasionwear positioning.
- Shoulder: Brazilian contemporary women's fashion brand targeting occasion and feminine wear with strong digital presence — competes for the same Brazilian woman shopping for ceremony and event looks.
- Bo.Bô: Brazilian contemporary women's fashion brand offering feminine dresses and coordinated sets at similar premium price points with D2C presence — direct overlap in product category and customer profile.
- Animale: Brazilian contemporary women's fashion brand with strong occasion and event wear assortment and D2C e-commerce — direct competitor for the same occasionwear customer and aesthetic territory.
- Juliana Jabour: Brazilian contemporary women's fashion brand with feminine event and occasion wear, sold through owned D2C channels — comparable in design DNA, price tier, and Brazilian market focus.
Broad incumbents
- Schutz: Established Brazilian fashion brand (shoes-led, broader apparel) targeting the same aspirational Brazilian female consumer with premium pricing — overlapping customer base and brand-tier positioning though broader category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Limonada Pink Ltda social profiles
Digital presenceLimonada Pink Ltda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Limonada Pink Ltda leadership team
Management profileNumber of profiles
Profiles1 record
Limonada Pink Ltda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Limonada Pink Ltda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Limonada Pink Ltda
What does Limonada Pink Ltda do?
Limonada Pink designs and sells feminine luxury occasion wear, primarily dresses, coordinated sets, coats, and accessories, through its own e-commerce store limonadapink.com.br. The brand specializes in romantic, feminine apparel for special occasions such as ceremonies, weddings, resort vacations, and romantic dates, with signature hand-embroidery details, exclusive prints, and premium fabrics such as crepe, laise, tweed, and satin. Orders are shipped across Brazil and to Paraguay via Correios, with 6x interest-free installments and a 5% Pix discount available.
Is Limonada Pink Ltda a public or private company?
Limonada Pink Ltda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Limonada Pink Ltda founded?
Limonada Pink Ltda was founded in 2015. It employs 11 to 50 people.
Where is Limonada Pink Ltda based?
Limonada Pink Ltda is headquartered in Maringá, Paraná, Brazil, in the Latin America region.
How does Limonada Pink Ltda make money?
One revenue line is on record: direct Retail Sales.
Who are Limonada Pink Ltda's main competitors?
Direct peers on record are Farm Rio, Maria Filó, Apartamento 03, Le Lis Blanc, PatBO, Shoulder, Bo.Bô, Animale and Juliana Jabour. Schutz is listed as a broad incumbent.
Does Limonada Pink Ltda have an API?
No public API is recorded for Limonada Pink Ltda.
What industry is Limonada Pink Ltda in?
Limonada Pink Ltda's product category is Women's Occasion Wear Fashion. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of HSACAJAC, Special Occasion Styling (Weddings, Galas, Events). Its SIC code is 5621.