Limpol

What Limpol does

Limpol Sp. z o.o. is a privately held, family-owned food importer and distributor headquartered in Kraków, Poland, founded around 1997. The company imports 140+ food products from 33 countries across five continents and distributes them across two B2B channels: Polish retail chains (including Auchan, Biedronka, Carrefour, Netto, and Eurocash) and the HoReCa sector (hotels, restaurants, catering, and food-service wholesalers such as Bidfood, Inter-Mlecz, Iglomen, Chili24.pl). Distribution operates on a quote-based B2B model with orders delivered within 48 hours, alongside exports to multiple European countries.

Name

Limpol

Legal name

Limpol Sp. z o.o.

Website

https://limpol.pl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Limpol is a family-owned Polish food importer and distributor that supplies its VERA private label and branded international products to major retail chains and HoReCa accounts across Poland and select European markets.

Ownership category

akta.pro rank

Product category

Specialty Food Import and Distribution

SIC

Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Food import distribution
• Specialty food wholesale
• Private label services
• HoReCa food supply
• Mediterranean food products

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food Import and Distribution: Import and distribution of food products under the VERA own brand as well as branded products from international suppliers. The company serves retail chains, wholesale distributors, and HoReCa sector across Poland and Europe.
2. Private Label Services: Comprehensive private label services including product development, recipe formulation, label and packaging design, production process management, and final product delivery for retail chains and HoReCa suppliers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Limpol is a B2B food importer and distributor based in Kraków, Poland, selling primarily under its proprietary VERA brand plus selected international partner brands. The portfolio covers fruit and vegetable preserves, tomato products, olives, olive oils, Italian pasta, sauces, Mediterranean specialties, Asian foods, coconut products, and snacks supplied to Polish retail chains, wholesale distributors, and the HoReCa sector. The company additionally offers comprehensive private label services — recipe development, label/packaging design, production management, and final product delivery — to retail chains and HoReCa suppliers across Poland and Europe.

Product overview

Limpol is a food products importer and distributor operating as a multi-brand portfolio company. The core offering centers on the VERA own brand (sub-brands: VERA, VERA Gastronomia, VERA Azja, VERA Grande), which encompasses fruit and vegetable preserves, olives, oils, tomato products, coconut products, snacks, and Mediterranean specialties sold in cans, jars, and various packaging formats. Complementing the VERA brand are branded products from international manufacturers including Italian pasta, olive oils, pastes/dips/sauces, and sweet specialties. The company also offers private label services for retail chains and HoReCa clients, developing custom-tailored products from recipe formulation through packaging.

Differentiator

Problem solved

Functional benefit

Brands

• VERA: The company's proprietary food brand, under which the majority of products are sold. 'Vera' means 'true' in Italian. The brand covers fruit and vegetable preserves, tomato concentrates, olive oils, Italian pasta, sauces, Mediterranean specialties, coconut products, party snacks, and more. Brand identity has been consistently built for over 25 years.
• VERA Gastronomia
• VERA Grande
• VERA Azja
• VERA MIA

Products and services

• VERA Own Brand Flagship proprietary food brand of Limpol, encompassing fruit and vegetable preserves, olives, oils, tomato products, coconut products, snacks, and Mediterranean specialties sold to retail chains and HoReCa operators.
• VERA Gastronomia Specialized product line under the VERA brand dedicated to the HoReCa sector, supplying fruit and vegetable preserves and related categories in large economical bulk packaging for hotels, restaurants, and caterers.
• VERA Azja Sub-line of the VERA brand featuring Asian food products such as coconut-based items and Asian cuisine staples, marketed with the positioning 'A taste that connects continents'.
• VERA Fruit Preserves (Przetwory owocowe VERA) Fruit preserves in cans and jars under the VERA brand (36 products in the line).
• VERA Vegetable Preserves (Przetwory warzywne VERA) Vegetable preserves in cans and jars under the VERA brand (79 products in the line).
• VERA Olives (Oliwki VERA) Olive products under the VERA brand (21 products in the line).
• VERA Olive Oils and Oils (Oliwy i oleje VERA) Olive oils and other cooking oils under the VERA brand (7 products in the line).
• Branded Italian Pasta (Makarony włoskie) Traditional Italian pasta products from branded international manufacturers (13 products distributed under Limpol).
• Branded Olive Oils (Oliwy z oliwek) Olive oils from branded international manufacturers distributed by Limpol (14 products).
• Branded Pastes, Dips, and Sauces Pastes, dips, and sauces from branded international manufacturers distributed by Limpol (6 products).
• Branded Sweet Specialties (Słodkie specjały) Sweet specialty products from branded manufacturers including Chałwa sezamowa (sesame halva) and Tahini sesame pastes (4 products).
• Private Label Services (Marki własne) Comprehensive private label development offering covering product selection, recipe formulation, label and packaging design, production process management, and final product delivery for retail chains and HoReCa suppliers.
• VERA Grande Premium sub-line of VERA products positioned as a higher-end offering within the family of VERA brands.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fundacja O.V.A. (Omnia Vincit Amor)strategicStrategic or Co-development Partner · 9 October 2025Limpol became a Strategic Partner of the O.V.A. Foundation, which supports development especially of women through education, art, and culture projects. This partnership aligns with Limpol's values of social responsibility and community engagement. The foundation's mission focuses on supporting women's development, and Limpol's involvement includes both financial support and active participation in initiatives.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kotlin: Polish producer of preserves, jams, and canned vegetables, distributing through Polish retail chains. Directly competes with Limpol's VERA fruit and vegetable preserves portfolio in the same retail aisles.
• Bakalland: Polish CPG brand and distributor of dried fruits, nuts, muesli, and snacks, with nationwide presence in retail chains and HoReCa. Closely comparable to Limpol's model of building an own brand on top of imported food products and distributing through major Polish retailers.
• Dawtona: Polish producer and brand owner of preserved vegetables, ketchups, and sauces, selling through Polish retail chains and HoReCa. Direct overlap with Limpol's VERA preserves, tomato concentrates, and sauce categories.
• Roleski: Polish preserved foods brand (ketchups, sauces, mustards, mayonnaise) with strong retail presence in Poland. Comparable to Limpol in category focus (preserved and condiment-type products) and channel mix (retail chains + HoReCa).
• Prymat: Polish producer of spices, seasonings, sauces, and mustards, selling under own brand via retail chains and HoReCa in Poland. Same channel and customer set as Limpol, with overlapping preserved/condiment categories.

Others

• Eurocash Group: Largest Polish wholesale food distributor (wholesale + retail franchise networks). Listed as a Limpol customer/distribution partner; relevant comparable for scale, channel model, and concentration of the Polish grocery wholesale market in which Limpol operates.
• Bidfood Poland: Polish HoReCa-focused foodservice distributor supplying restaurants, hotels, and caterers. Listed as a Limpol HoReCa customer; comparable as a foodservice distribution channel that could expand private label and compete for the same accounts.

Broad incumbents

• Hortex: Polish food brand (frozen vegetables, juices, preserves) with nationwide distribution through retail chains. Overlaps with Limpol in preserved and grocery categories and shares the same retail customer base, though with a stronger frozen-food tilt.
• Maspex: Large Central European food group (own and licensed brands in juices, pasta, sauces, snacks) with strong Polish retail presence. Comparable as a regional CPG incumbent selling own-brand grocery products through the same major retailers as Limpol.
• Colian: Polish food conglomerate with brands across confectionery, preserves, and grocery products, distributed nationally and internationally. Larger, more diversified peer operating in adjacent CPG categories with similar retail-channel exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/firmalimpol
• LinkedInlinkedin.com/company/limpol
• Instagraminstagram.com/smakivera

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limpol