Lincoln Institute of Veterinary Business
Lincoln Institute of Veterinary Business is a bootstrapped Australian professional development company founded in 2011 that delivers tiered leadership and business training programs to veterinary practice owners, clinicians, and managers across 27 countries, with 9,000+ alumni and RACE-accredited, university-credentialed curriculum.
- Company typePrivate
- Founded2011
- HeadquartersRouse Hill, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lincoln Institute of Veterinary Business does
Lincoln Institute of Veterinary Business is a private, bootstrapped professional development company founded in 2011 and headquartered in Rouse Hill, New South Wales, Australia. It designs and delivers multi-tier leadership and business training programs targeted at veterinary practice owners, clinicians, and practice managers, addressing a vertical underserved by generalist business education. The company operates with approximately 14 employees and a distributed delivery model that has reached 27 countries across five continents, with a stated alumni base of 9,000+ professionals transformed and an active community of 11,000+ members.
The program portfolio is structured as a tiered curriculum: foundational entry points include the Leading Edge for Veterinarians program (104-week, publicly priced at $59/month or $708/year) and Emerging Leaders (24-month cohort, at $597/month or $7,164/year with up to 25 users per enterprise account). Mid-tier offerings include the Chrysalis immersive (4-day) and the flagship Lead to Succeed (3-year) program. Advanced postgraduate tiers — VLM (Veterinary Leadership Masters) and Phoenix — extend the curriculum for graduates. Programs are RACE-accredited and credentialed through a partnership with Southern Cross University, providing both continuing education credit and university-recognized qualifications. The company also operates the annual Omega Summit and founded the Australasian Veterinary Leadership Awards in 2018.
The business model combines subscription-based cohort programs with premium enterprise contracts and per-seat pricing for veterinary practice groups. Named enterprise customers include Pet Doctors, Sugarland Animal Hospital, Franklin Vets, VetSouth, Veterinary Specialists Auckland, Foothills Animal Hospital, Malvern Veterinary Hospital, Stephen Terrace, and Green Island, indicating a mix of mid-market practice groups and specialist referral hospitals across Australia and New Zealand. Distribution is primarily direct, supported by referral from the alumni community and the Lincoln Advantage member benefits scheme. No external funding, revenue figures, or financial disclosures are publicly available.
Lincoln Institute of Veterinary Business firmographics
Firmographics- Name
- Lincoln Institute of Veterinary Business
- Legal name
- Lincoln Institute of Veterinary Business
- Website
- https://lincoln-institute.vet
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lincoln Institute of Veterinary Business is a bootstrapped Australian professional development company founded in 2011 that delivers tiered leadership and business training programs to veterinary practice owners, clinicians, and managers across 27 countries, with 9,000+ alumni and RACE-accredited, university-credentialed curriculum.
- Ownership category
- akta.pro rank
Where Lincoln Institute of Veterinary Business is headquartered
LocationHeadquarters
- HQ city
- Rouse Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lincoln Institute of Veterinary Business business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Program Tuition - Emerging Leaders: Subscription-based access to 24-month video modular program for teams up to 25 users. Monthly and annual billing options with course access and targeted non-clinical skill development.
- Program Tuition - Leading Edge for Veterinarians: Individual subscription for 104-week weekly video module program with monthly and annual billing. RACE-Accredited continuing education for veterinarians.
- Event Revenue - Omega Summit: Annual invitation-only three-day conference held in resort-style locations with gala awards. Revenue from attendee fees, sponsorship, and exhibitor opportunities.
- Event Revenue - Two-Day Educational Events: Intensive two-day business leadership training events held in-person, delivering cutting-edge insights and practical strategies for veterinary business transformation.
- Lincoln Advantage Membership Benefits: Member benefits scheme for program participants and alumni providing exclusive discounts on veterinary wholesale drugs, consumables, equipment, HR services, legal, construction, insurance, and manufacturer rebates. Revenue through membership fees offset by cost savings.
- Sponsorship and Partnership Revenue: Annual sponsorship packages, event sponsorship, corporate partnerships, and affiliate referral programs providing brand recognition, exhibition opportunities, marketing inclusion, and referral commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Emerging Leaders - Base Package (up to 25 students) |
| Subscription | Monthly | Leading Edge for Veterinarians - Per Student |
| Subscription | Multi-year contract | Lead to Succeed - Three-Year Program |
| Subscription | Multi-year contract | Chrysalis - Four-Day Immersive Leadership Program |
| Freemium | Monthly | Free Community Membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Lincoln Institute of Veterinary Business product offering
Product offeringCore offering
Lincoln Institute of Veterinary Business is a professional development and education company that delivers evidence-based leadership, business, and non-clinical competency training exclusively to the veterinary profession. Its core offering consists of four flagship cohort-based programs (Lead to Succeed, Leading Edge for Veterinarians, Chrysalis, and Emerging Leaders) supplemented by advanced graduate programs (Veterinary Leadership Mastery and Phoenix), the annual Omega Summit, two-day workshops, and a free global veterinary community. Programs combine video modules, live coaching, immersive off-site training, and joint credentials with Southern Cross University, with several programs carrying RACE-Accredited continuing education status.
Product overview
Lincoln Institute of Veterinary Business is an education and professional development organization offering a comprehensive suite of veterinary business leadership programs. The portfolio includes four core programs—Lead to Succeed (3-year executive program for practice owners), Leading Edge for Veterinarians (104-week virtual mentoring for vets), Chrysalis (4-day immersive leadership for team leaders), and Emerging Leaders (24-month modular team development)—alongside two advanced programs for graduates: Veterinary Leadership Mastery (12-month executive program) and Phoenix (12-month advanced leadership). The company also hosts annual Omega Summit events, two-day educational events, and community webinars. All programs provide Short-Form Credentials issued jointly with Southern Cross University, and several are RACE-Accredited and AVA/NZVA accredited. A free community membership platform connects veterinary professionals globally, while Lincoln Advantage provides commercial benefits to members.
Differentiator
Problem solved
Functional benefit
Brands
- Lead to Succeed: Three-year executive veterinary leadership and business development program for practice owners and senior managers
- Leading Edge for Veterinarians
- Chrysalis
- Emerging Leaders
- Veterinary Leadership Mastery
- Phoenix
- Omega Summit
- Australasian Veterinary Leadership Awards
- Lincoln Advantage
- Lincoln Institute Employer of Choice Accreditation
Products and services
- Lead to Succeed A three-year cohort-based executive veterinary leadership and business development program for practice owners and senior managers combining off-site intensive training days, monthly coaching, business leadership webinars, peer-based learning with approximately 10 non-competing practices per team, and culminating in Employer of Choice Accreditation.
- Leading Edge for Veterinarians
Quantifiable outcome
- 120% average increase in client net profitability
- +5 more outcomes
Companies that use Lincoln Institute of Veterinary Business
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Lincoln Institute of Veterinary Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lincoln Institute of Veterinary Business partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- Southern Cross UniversitycoreEducational partnership providing jointly-issued short-form credentials for graduates of Lincoln Institute programs. Credentials include Certificate of Attainment in Veterinary Practice Management (Lead to Succeed), Veterinary Team Leadership (Chrysalis), Leadership Foundations (Emerging Leaders), Veterinary Non-Clinical Studies (Leading Edge), and Advanced programs (Veterinary Leadership Mastery, Phoenix).
- Royal CaninsecondaryPet nutrition company partnering with Lincoln Institute as part of industry partner ecosystem.
- Boehringer IngelheimsecondaryAnimal health pharmaceutical company partnering with Lincoln Institute as part of industry partner ecosystem.
- Gribbles VeterinarysecondaryVeterinary pathology services provider partnering with Lincoln Institute as part of industry partner ecosystem.
- Cyclo GroupsecondaryAnnual sponsor of Lincoln Institute with year-round brand recognition and exhibition opportunities at education events.
- Canadian VeterinarianssecondaryNational veterinary association partner supporting Lincoln Institute's mission in Canada.
- Lincoln Advantage PartnerscoreLincoln Advantage member benefits scheme providing exclusive discounts on veterinary wholesale drugs, consumables, equipment, HR services, legal services, construction, insurance, and manufacturer rebates for Lincoln Institute program participants and alumni.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lincoln Institute of Veterinary Business competitors and assessment
Company assessmentDirect peers
- Veterinary Management Group (VMG): Veterinary Management Group (VMG) is a US-based peer group and consulting organization serving veterinary practice owners with leadership, financial benchmarking, and business development services. It is directly comparable to Lincoln Institute's Lead to Succeed program in target customer, business model (peer group / cohort-based), and outcome orientation.
- VetDynamics: VetDynamics is a UK-based veterinary practice management training and coaching company serving independent practice owners with business development, leadership, and team performance programs. Directly comparable to Lincoln Institute in target audience, program structure (multi-year training and coaching), and veterinary business focus.
Broad incumbents
- American Animal Hospital Association (AAHA): AAHA is a US veterinary association providing practice accreditation, standards, and continuing education for veterinary practices and professionals. Comparable as a broader incumbent offering overlapping continuing education and practice improvement resources, though focused on accreditation standards rather than specialized leadership development.
- Royal College of Veterinary Surgeons (RCVS): RCVS is the UK regulatory body for veterinary professionals, providing continuing professional development (CPD) requirements and recognized credentials. Comparable as a credentialing and standards body in the veterinary profession that influences the training ecosystem Lincoln Institute operates in, though RCVS is a regulator rather than a training provider.
- American Veterinary Medical Association (AVMA): AVMA is the largest US veterinary professional association offering continuing education, practice resources, and leadership development to its 100,000+ members. Comparable to Lincoln Institute in serving veterinary professionals with continuing education, though AVMA operates as a broad membership body rather than a specialized leadership training provider.
Emerging players
- VetSuccess: VetSuccess provides data analytics, marketing services, and practice performance benchmarking for veterinary practices. Comparable as a vendor serving veterinary practice owners with business performance improvement tools, though focused on data and marketing rather than leadership training.
- Beyond Indigo Pets: Beyond Indigo Pets provides veterinary practice marketing, website design, and consulting services to veterinary practices. Comparable as an emerging veterinary-specific business services provider serving the same customer base (practice owners) with adjacent business improvement offerings.
Others
- VetStrategy: VetStrategy is a Canadian veterinary practice ownership group operating a network of clinics and providing centralized practice management support. Comparable as a customer-tier peer (Lincoln Institute serves practice owners including corporate groups) and as an adjacent participant in the veterinary business improvement ecosystem.
Regional players
- Australian Veterinary Association (AVA): AVA is the Australian national veterinary professional association providing continuing education (VetEd), advocacy, and member services. Comparable as a regional incumbent offering continuing education that Lincoln Institute's programs are accredited under (AVA VetEd approval), serving the same Australasian veterinary professional market.
- New Zealand Veterinary Association (NZVA): NZVA is the New Zealand national veterinary professional association offering continuing education, advocacy, and member services. Directly relevant as a regional peer association that also serves as a customer base for Lincoln Institute programs (e.g., NZVA Business Excellence Award recipients are Lincoln Institute clients).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lincoln Institute of Veterinary Business social profiles
Digital presenceLincoln Institute of Veterinary Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lincoln Institute of Veterinary Business leadership team
Management profileNumber of profiles
Profiles12 records
Lincoln Institute of Veterinary Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lincoln Institute of Veterinary Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lincoln Institute of Veterinary Business
What does Lincoln Institute of Veterinary Business do?
Lincoln Institute of Veterinary Business is a professional development and education company that delivers evidence-based leadership, business, and non-clinical competency training exclusively to the veterinary profession. Its core offering consists of four flagship cohort-based programs (Lead to Succeed, Leading Edge for Veterinarians, Chrysalis, and Emerging Leaders) supplemented by advanced graduate programs (Veterinary Leadership Mastery and Phoenix), the annual Omega Summit, two-day workshops, and a free global veterinary community. Programs combine video modules, live coaching, immersive off-site training, and joint credentials with Southern Cross University, with several programs carrying RACE-Accredited continuing education status.
Is Lincoln Institute of Veterinary Business a public or private company?
Lincoln Institute of Veterinary Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lincoln Institute of Veterinary Business founded?
Lincoln Institute of Veterinary Business was founded in 2011. It employs 51 to 100 people.
Where is Lincoln Institute of Veterinary Business based?
Lincoln Institute of Veterinary Business is headquartered in Rouse Hill, Australia, in the Oceania region.
How does Lincoln Institute of Veterinary Business make money?
Six revenue lines are on record. Program Tuition - Emerging Leaders are the primary driver. The others are program Tuition - Leading Edge for Veterinarians, event Revenue - Omega Summit, event Revenue - Two-Day Educational Events, lincoln Advantage Membership Benefits and sponsorship and Partnership Revenue.
Who are Lincoln Institute of Veterinary Business's main competitors?
Direct peers on record are Veterinary Management Group (VMG) and VetDynamics. Broad incumbents are American Animal Hospital Association (AAHA), Royal College of Veterinary Surgeons (RCVS) and American Veterinary Medical Association (AVMA). Emerging players are VetSuccess and Beyond Indigo Pets. VetStrategy is listed as an others. Regional players are Australian Veterinary Association (AVA) and New Zealand Veterinary Association (NZVA).
Does Lincoln Institute of Veterinary Business have an API?
No public API is recorded for Lincoln Institute of Veterinary Business.