Line 7
Line 7 is a New Zealand heritage sub-brand of Swanndri producing high-performance wet-weather workwear and sailing apparel for outdoor professionals and maritime users across Australasia.
- Company typePrivate
- Founded1963
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Line 7 does
Line 7 is a New Zealand-based apparel sub-brand of Swanndri, founded in 1963 and headquartered in Christchurch. It produces high-performance workwear, wet-weather gear, and sailing apparel designed for demanding outdoor conditions and maritime environments. The brand serves workwear/outdoor professionals and sailing/maritime users across Australasia, addressing the need for durable, weather-resistant clothing.
Operating as a specialized product category within Swanndri's broader outdoor and workwear portfolio, Line 7 differentiates itself by focusing specifically on wet-weather protection and sailing-specific use cases. Its distribution and brand positioning are tied to the parent Swanndri infrastructure, an established New Zealand outdoor brand known for durability. The company has 11-50 employees and operates as a private entity with no public financial disclosures available.
The business model is product-driven retail and wholesale apparel sales; specific pricing, channel, or revenue mechanics are not disclosed in the source data. No technology platform, software components, or AI capabilities are evident. The company's competitive positioning rests on category specialization within Swanndri and heritage credibility rather than on technological differentiation.
Line 7 firmographics
Firmographics- Name
- Line 7
- Website
- https://line7.co.nz
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Line 7 is a New Zealand heritage sub-brand of Swanndri producing high-performance wet-weather workwear and sailing apparel for outdoor professionals and maritime users across Australasia.
- Ownership category
- akta.pro rank
Line 7 industry classification
Industry- Product category
- Outdoor Workwear & Sailing Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (3152)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Cold-Weather & Thermal Protective Workwear (CRAAALAJ)
- akta.pro secondary industries
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)
Keywords
Where Line 7 is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Line 7 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Line 7 product offering
Product offeringCore offering
Line 7 designs and sells high-performance workwear, wet weather apparel, and sailing gear as a specialized product line under the Swanndri outdoor brand. The product range focuses on durable, weather-resistant clothing for outdoor professionals and maritime users operating in demanding wet weather conditions.
Product overview
Line 7 is a sub-brand/product line under Swanndri offering high-performance workwear, wet weather gear, and sailing apparel. It operates as a specialized product category within Swanndri's broader workwear portfolio, targeting users requiring durable, weather-resistant clothing for outdoor and maritime applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Line 7 Workwear, Wet Weather & Sailing Apparel High-performance workwear, wet weather protection apparel, and sailing gear product line under the Swanndri brand. Provides durable, weather-resistant clothing designed for outdoor professionals, workers in demanding conditions, and sailors/maritime users requiring specialized wet weather outerwear.
Companies that use Line 7
Customer profileSegments2 records
Ideal customer profiles2 records
Line 7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Line 7 partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Line 7 competitors and assessment
Company assessmentDirect peers
- Musto: Musto is a leading global sailing and offshore apparel brand offering high-performance wet weather gear, jackets, and maritime workwear. Direct competitor to Line 7 in the sailing and marine workwear segments.
- Grundens: Grundens manufactures commercial fishing and marine workwear including heavy-duty waterproof jackets and bibs. Direct comparable in wet weather protective workwear for marine and outdoor professionals.
- Dubarry of Ireland: Dubarry makes outdoor, sailing, and country footwear and apparel focused on waterproof and durable performance. Comparable to Line 7 in marine and outdoor apparel, especially within wet weather use cases.
- Gill Marine: Gill specializes in technical sailing apparel, offshore gear, and marine waterproof clothing. It competes head-to-head with Line 7 for sailing and maritime customer segments.
- Rooster Sailing: Rooster produces technical sailing apparel, hiking gear, and marine accessories for active sailors. Direct competitor in performance sailing apparel, smaller and more specialized like Line 7.
- Henri Lloyd: Henri Lloyd produces technical sailing apparel, offshore jackets, and marine waterproof gear. Heritage specialist with a similar profile to Line 7 in the sailing apparel category.
Broad incumbents
- Helly Hansen: Helly Hansen is a global workwear and sailing apparel incumbent with deep professional and consumer marine lines. Broader portfolio than Line 7 but directly overlapping in sailing and wet weather workwear.
Emerging players
- Zhik: Zhik is an emerging technical sailing apparel and dinghy gear brand. Competes in the same sailing apparel niche as Line 7, especially in performance and racing categories.
- Stormline Rainwear: Stormline produces heavy-duty waterproof rainwear, bibs, and jackets for fishing, marine, and outdoor work. Overlaps with Line 7's wet weather workwear positioning for outdoor professionals.
Others
- Swanndri: Swanndri is Line 7's parent company, an established New Zealand outdoor and workwear brand. It is the parent brand and operator under which Line 7 sits.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Line 7 social profiles
Digital presenceLine 7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Line 7 leadership team
Management profileNumber of profiles
Line 7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Line 7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Line 7
What does Line 7 do?
Line 7 designs and sells high-performance workwear, wet weather apparel, and sailing gear as a specialized product line under the Swanndri outdoor brand. The product range focuses on durable, weather-resistant clothing for outdoor professionals and maritime users operating in demanding wet weather conditions.
Is Line 7 a public or private company?
Line 7 is a private company. It is classified as corporate owned and is currently operating.
When was Line 7 founded?
Line 7 was founded in 1963. It employs 11 to 50 people.
Where is Line 7 based?
Line 7 is headquartered in Christchurch, New Zealand, in the Oceania region.
Who are Line 7's main competitors?
Direct peers on record are Musto, Grundens, Dubarry of Ireland, Gill Marine, Rooster Sailing and Henri Lloyd. Helly Hansen is listed as a broad incumbent. Emerging players are Zhik and Stormline Rainwear. Swanndri is listed as an others.
Does Line 7 have an API?
No public API is recorded for Line 7.
What industry is Line 7 in?
Line 7's product category is Outdoor Workwear & Sailing Apparel. Its primary akta.pro industry code is CRAAALAJ, Cold-Weather & Thermal Protective Workwear, with a secondary code of CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes). Its NAICS code is 3152 and its SIC code is 2320.