LINEEX - Laboratory for Research in Behavioural Experimental Economics - University of Valencia

What LINEEX - Laboratory for Research in Behavioural Experimental Economics - University of Valencia does

LINEEX (Laboratorio de Economía Experimental y del Comportamiento) is a research laboratory founded in 1998 at the University of Valencia, operating as an integral part of ERICES, the university's research group in economic and social behaviour. The laboratory provides controlled experimental economics research services to academic researchers and institutions, covering the full lifecycle of behavioral experiments: development, design, testing, participant recruitment, and session execution. Its core technology comprises a 74-workstation physical laboratory at the Campus de Tarongers (C/Serpis 29, Valencia) equipped for running parallel controlled behavioral experiments, supplemented by an online participant portal (participa.lineex.es) for registration, profile management, and session booking. Experimental sessions are conducted both in-person at the Valencia facility and online, with participant compensation delivered immediately via PayPal upon session completion.

The laboratory's service offerings target academic researchers requiring specialized infrastructure, diverse participant pools (adults aged 18-81), and rigorous protocols for valid behavioral data collection. Participants — the second key stakeholder group — are recruited primarily via social media (Instagram @lineex_) and word-of-mouth, with compensation tied to experimental decisions and ranging from €5 minimum to €1,000 maximum per session, capped at four sessions per participant per year. LINEEX applies rigorous participant anonymization protocols, automatically severing the link between behavioral data and personal identifiers immediately after each session, with anonymized datasets deposited in Zenodo under H2020-compliant data management plans.

The business model is professional services revenue combined with institutional and grant funding; pricing is quote-based and obtained via email inquiry. As a public university research entity under ERICES, LINEEX operates without external equity investment, generating modest service fees from academic clients and relying on University of Valencia institutional support for the majority of operational funding. The laboratory holds no patents or trademarks, has no management team, parent company, or listed leadership beyond its academic affiliation, and is recognized as a European reference centre in experimental economics based on its 25+ years of continuous operation.

Name

LINEEX - Laboratory for Research in Behavioural Experimental Economics - University of Valencia

Legal name

LINEEX - Laboratorio de Economía Experimental y del Comportamiento, Universitat de València

Website

https://lineex.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

LINEEX is a 1998-founded behavioral economics research laboratory at the University of Valencia (part of ERICES) operating 74 workstations, providing full-service experiment design, participant recruitment, and session execution to academic researchers across Europe, with online and in-person experimental capabilities and PayPal-paid participants.

Ownership category

akta.pro rank

Product category

Academic Research Services

NAICS

Research and Development in the Social Sciences and Humanities (541720), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Experimental economics research
• Behavioural economics laboratory
• Academic research services
• Economic decision-making studies
• Research participant recruitment

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Research Services: LINEEX provides experimental economics research services to academic researchers and institutions. Services include experiment development, design, testing, participant recruitment, and session execution. Researchers enquire about availability and pricing via email ([email protected]).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

LINEEX operates an experimental and behavioural economics research laboratory at the University of Valencia with 74 workstations. It provides end-to-end research services to academic researchers: experiment development, design, testing, participant recruitment, and in-person or online session execution. The laboratory also runs a public participant portal (participa.lineex.es) where adults aged 18 and over register to take part in compensated behavioural experiments.

Product overview

LINEEX operates as a unified laboratory service for experimental and behavioural economics research. The core offering consists of the LINEEX Laboratory (physical research facility with 74 workstations for in-person experiments) and the LINEEX Participant Portal (online platform for participant registration and session management). Research services include Development, Design, Testing, Recruitment, and Session Running, delivered by a specialised multidisciplinary team using rigorous protocols to ensure maximum data quality.

Differentiator

Problem solved

Functional benefit

Products and services

• LINEEX Laboratory Physical experimental economics research laboratory located at the University of Valencia Campus de Tarongers, equipped with 74 workstations and state-of-the-art technology for conducting controlled behavioural economics experiments under rigorous protocols. Used by academic researchers to study human decision-making patterns in both in-person and online sessions.
• LINEEX Participant Portal Self-service online portal (participa.lineex.es) where individuals aged 18 and over register, manage their profile, and book seats for behavioural economics experimental sessions. Supports both in-person participation at the Valencia laboratory and online experiments, with PayPal-based compensation.
• Experimental Economics Research Services Full-service research package offered to academic researchers and institutions, covering five stages: Development (programming experiments), Design (experimental design), Testing (pilots and validation), Recruitment (participant sourcing from the LINEEX pool), and Session Execution (running in-person or online sessions). Pricing is quote-based and available on email enquiry.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ERICES (Research Group in Economic and Social Behaviour)coreStrategic or Co-development PartnerLINEEX is an integral part of ERICES, the research group in economic and social behaviour at the University of Valencia. ERICES provides the academic framework and research expertise that underpins LINEEX's experimental economics activities.
• PayPalminorOthersPayPal is used for immediate payment transfers to research participants upon completion of experimental sessions. Participants must have a PayPal account in their name to receive compensation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Qualtrics: Large-scale research and survey platform used by academic and enterprise researchers for experiment deployment and data collection. Overlaps with LINEEX's online participant-facing tools and research delivery infrastructure, though it is a much broader commercial platform.

Direct peers

• Prolific: Online participant recruitment platform used by academic and commercial researchers for behavioral studies. Comparable to LINEEX on the participant-recruitment and online-experiment execution side, though operating as a commercial platform rather than a physical lab.
• CeDEx (Centre for Decision Research and Experimental Economics, University of Nottingham): University-based experimental economics research centre offering participant recruitment, experimental design, and controlled lab sessions for academic researchers. Directly comparable to LINEEX in mission, infrastructure, and customer base across Europe.
• Economic Science Institute (ESI), Chapman University: A leading US-based behavioral and experimental economics laboratory with workstation infrastructure serving academic researchers. Comparable in scope of services (experiment design, recruitment, execution) and target customer (academic and applied economics researchers).
• CentERlab, Tilburg University: Dedicated experimental economics laboratory at Tilburg University providing controlled lab infrastructure, participant pools, and experimental design services. A direct peer in the European experimental economics research infrastructure landscape.
• ELSE (Experimental Laboratory for Social Research, various universities): Network of university-based experimental laboratories for behavioral and social science research providing similar services (participant recruitment, controlled sessions, experiment design) to academic clients.

Emerging players

• Respondent.io: Participant recruitment marketplace connecting researchers with participants for behavioral and qualitative studies. Adjacent to LINEEX's recruitment and session execution function, primarily serving online (rather than in-lab) research.

Others

• ERICES (parent research group, University of Valencia): Parent academic research group providing the intellectual framework behind LINEEX. Not a competing peer, but the upstream research collaboration partner that drives demand for LINEEX's laboratory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lineex_
• LinkedInlinkedin.com/company/lineex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about LINEEX - Laboratory for Research in Behavioural Experimental Economics - University of Valencia