Linhas Corrente

What Linhas Corrente does

Linhas Corrente is a privately held Brazilian manufacturer and distributor of threads, yarns, and craft materials headquartered in the Ipiranga district of São Paulo, with approximately 210 employees and over a century of operating history (founded 1907, formerly Coats Corrente, rebranded in 2025). The company's product portfolio spans four core craft categories — costura (sewing), tricô (knitting), crochê (crochet), and bordado (embroidery) — plus a growing range of amigurumi kits under sub-brands Cisne, Anchor, Camila, and Drima. Technically specialized lines include the Antichama fire-resistant thread made from discontinuous meta-aramide fibers for industrial safety uniforms and PPE, and the Cisne Amigurumi Perfeito yarn (Tex 500, 41 colors, 145m skein) developed specifically for the amigurumi technique.

The company operates a multi-channel go-to-market model that combines direct B2B sales to registered lojistas (craft store owners) via a dedicated 'Área Lojista' portal and phone sales, distribution through a nationwide network of armarinhos (notions shops) and commercial representatives, B2C retail through craft stores, and dedicated industrial sales for technical/PPE thread applications. Revenue is generated primarily through one-time hardware sales of physical thread and yarn products across consumer, SMB retail, and industrial end-markets, with no disclosed subscription, licensing, or software revenue streams. Demand is supported by content marketing (blog recipes, YouTube tutorials), social media engagement across Instagram/TikTok/Pinterest, an influencer/ambassador program, and the 'Encontre sua Artesã' community platform that connects artisans with buyers. A notable 2025 licensing partnership with Warner Bros. Inc. produced exclusive Harry Potter amigurumi kits, signaling a strategic push into character-licensed, higher-value consumer products.

Name

Linhas Corrente

Legal name

Linhas Corrente

Website

https://linhascorrente.com.br

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Linhas Corrente is a privately held Brazilian thread and yarn manufacturer (founded 1907, ~210 employees) that produces craft materials under the Cisne, Anchor, Camila, and Drima brands for individual artisans, craft retailers, and industrial safety clients across Brazil.

Ownership category

akta.pro rank

Product category

Craft Thread and Yarn Manufacturing

NAICS

Fiber, Yarn, and Thread Mills (313110), Apparel Knitting Mills (3151)

SIC

Textile Mill Products (2200), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)

akta.pro secondary industry

Sewing Thread Manufacturing (IMAOAAAH)

Keywords

• Thread manufacturing
• Yarn production
• Craft supplies
• Industrial textiles
• Embroidery products

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Thread and Yarn Sales: Direct sales to lojistas (craft store owners) with valid business registration (CNPJ, Contrato Social, Inscrição Estadual). Products include threads for crochet, knitting, embroidery, and sewing sold through armarinhos and commercial representatives nationwide.
2. Consumer Products through Retail: Products sold to end consumers through a network of craft stores, notions shops (armarinhos), and specialized retailers across Brazil. Includes individual thread purchases, amigurumi kits, and needle kits.
3. Industrial Thread Sales: Specialized thread sales to industrial clients for safety equipment manufacturing, including fire-resistant uniforms, personal protective equipment (PPE), and technical textile applications.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Linhas Corrente manufactures and sells threads, yarns, and craft kits for crochet, knitting, embroidery, and sewing under sub-brands Cisne, Anchor, Camila, and Drima. The product portfolio serves individual artisans through retail craft stores and a nationwide network of armarinhos and distributors across Brazil, and also includes specialty industrial applications such as Antichama fire-resistant sewing thread made with meta-aramide fibers for safety uniforms and personal protective equipment.

Product overview

Linhas Corrente is a Brazilian manufacturer and distributor of threads, yarns, and craft materials with over 100 years of tradition. The company offers a comprehensive portfolio of products organized into four main consumer categories: Costura (Sewing), Tricô (Knitting), Crochê (Crochet), and Bordado (Embroidery), plus an extensive range of amigurumi kits. The product lineup includes specialty yarn lines such as Cisne Amigurumi Perfeito (Tex 500, 41 colors), Camila Fashion and Camila Verão (water-repellent for beachwear), Antichama (meta-aramid flame-resistant for industrial PPE), Anchor Mouliné (Egyptian cotton embroidery), and Esterlina (fine jewelry threads). Supporting products include Drima Box organizers and themed amigurumi kits featuring licensed characters like Harry Potter and Looney Tunes. The company serves both individual artisans and industrial clients through distributors, craft stores, and commercial representatives across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Cisne: Thread and yarn brand for crochet and amigurumi
• Anchor
• Camila
• Drima

Products and services

• Cisne Amigurumi Perfeito Premium yarn specifically developed for the amigurumi crochet technique, with Tex 500 specification, mercerized cotton composition, 41 vibrant colors, 145m skein length, and high point definition with uniform coverage. Targeted at individual artisans and crafters.
• Kit Amigurumi (including Harry Potter and Looney Tunes themed kits) Complete amigurumi kits containing yarn, customized crochet needles, safety eyes, stuffing, tapestry needles, and a collectible card with character information. Includes Harry Potter and Looney Tunes themed kits. Targeted at hobbyists and craft enthusiasts.
• Kit Agulhas Needle kit for crochet enthusiasts containing various needle sizes for different yarn weights and project types. Targeted at individual crochet artisans.
• Drima Box Practical paper-based organizer box containing the 10 most-used colors in sewing projects, made from paper to reduce environmental impact. Targeted at sewing hobbyists and home crafters.
• Antichama Fire-Resistant Industrial Thread Industrial-grade sewing thread made with discontinuous meta-aramide fibers for flame-resistant uniforms, personal protective equipment (PPE), industrial filters, and racing driver suits. Provides resistance to high temperatures, solvents, oils, and chemical agents. Sold to industrial safety equipment manufacturers.
• Cisne Cozy Thick yarn suitable for making rugs and cozy home decor items. Targeted at home decor crafters and artisans.
• Cisne Super Bebê Antipilling Baby-safe yarn with anti-pilling properties, made of 100% cotton and hypoallergenic. Ideal for infant items and toys. Targeted at crafters making baby products.
• Camila Fashion Versatile yarn suitable for fashion garments, beachwear, and accessories, including water-resistant variants. Targeted at fashion and accessory crafters.
• Camila Verão Water-repellent yarn that dries quickly and is very soft, specifically designed for crochet swimwear and summer fashion. Targeted at summer fashion and beachwear crafters.
• Anchor Mouliné Embroidery thread made of 100% long-staple Egyptian cotton, ideal for detailed embroidery work and hand embroidery projects. Targeted at embroidery artisans and crafters.
• Esterlina 10 e 20 Fine yarn suitable for creating delicate jewelry and accessories, including earrings, necklaces, and bracelets. Targeted at jewelry and accessory crafters.
• Cisne Tudo 40g Versatile all-purpose yarn in 40g skeins suitable for various crochet and knitting projects. Targeted at general craft enthusiasts.
• Linha 10 Thread line suitable for various crafting and sewing applications. Targeted at general craft and sewing users.
• Raffia Natural raffia fiber for crochet projects requiring rustic texture and natural materials. Targeted at crafters seeking natural fiber materials.

Quantifiable outcome

• 41 color palette for Cisne Amigurumi Perfeito
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Warner Bros. Inc.coreStrategic or Co-development Partner · 20 March 2025Licensing partnership for Harry Potter Amigurumi kits, developed in collaboration with Warner Bros. Inc. The partnership brings exclusive licensed amigurumi kits featuring Harry, Hermione, Ron, Hagrid, and Dumbledore characters to the Brazilian market, combining the entertainment universe with the craft market in an innovative initiative.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Katia Yarns / Hilaturas LLobet: Spanish yarn manufacturer with strong Latin American distribution competing in fashion, baby, and craft yarn segments — directly comparable to Linhas Corrente's Camila and Cisne Cozy lines in the same craft channels.
• DMC (Threads & Yarns): French manufacturer of embroidery thread (DMC mouliné), yarn, and craft threads with global distribution — competes directly with Linhas Corrente's Anchor embroidery and Cisne amigurumi lines, and historically shares sub-brand identity with Anchor.
• Círculo: Brazilian manufacturer of yarns for crochet, knitting, and crafts — most direct domestic competitor to Linhas Corrente's Cisne and Camila lines, with overlapping craft retail distribution through armarinhos across Brazil.
• Pingouin (Fiat Lux): Brazilian yarn brand with heritage in fashion and craft yarns, distributed through Brazilian armarinhos — competes in the same specialty yarn aisles as Linhas Corrente, particularly for fashion/garment applications.

Broad incumbents

• Coats Group: Global industrial thread and yarn company that was the previous parent of Linhas Corrente (when branded Coats Corrente). Highly comparable product categories (sewing thread, specialty yarns) but operates at much larger global scale.
• Lion Brand Yarn: Large US craft yarn manufacturer with broad product portfolio across knitting, crochet, and amigurumi — comparable business model and product breadth to Linhas Corrente but operating in the North American craft market.
• Coats Industrial: Industrial thread division of Coats Group serving apparel, footwear, and PPE manufacturing globally — direct comparable to Linhas Corrente's Antichama fire-resistant meta-aramide industrial thread line.

Others

• Brother Industries (Sewing & Embroidery): Global manufacturer of sewing, embroidery, and crafting machines plus complementary threads and accessories — adjacent rather than competing directly, but its embroidery machines pull demand for embroidery thread comparable to Linhas Corrente's Anchor line.

Emerging players

• Schoppel-Wolle: German specialty yarn brand serving premium craft and amigurumi markets with engineered yarn constructions — adjacent competitor in the specialty amigurumi thread niche where Linhas Corrente positions Cisne Amigurumi Perfeito.

Regional players

• Amano / Rosa Mexicano (yarn retail concept): Latin American craft yarn and haberdashery retailer/distributor operating in Peru and surrounding markets — comparable craft channel model to Linhas Corrente's armarinho distribution but in a different South American geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/linhascorrente
• YouTubeyoutube.com/@linhascorrente
• Facebookfacebook.com/linhascorrente
• LinkedInlinkedin.com/company/linhas-corrente
• Instagraminstagram.com/linhascorrente
• TikToktiktok.com/@linhascorrente

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linhas Corrente