LinkGlobal Logistics Co., Ltd.

What LinkGlobal Logistics Co., Ltd. does

LinkGlobal Logistics Co., Ltd. (LKG) is a Beijing-headquartered, privately-held General Sales and Service Agent (GSSA) operating in mainland China since 2002, when it became the first company in the country to hold the GSSA designation. The firm operates a sales-led GSSA/GSA platform on behalf of airline partners, managing cargo capacity sales, reservations, pricing, customer relationships, ground handling coordination, and regulatory compliance across a network of 10 branch offices in China (Beijing, Guangzhou, Shanghai, Hangzhou, and others) and 5 international offices.

The company's product portfolio covers the full air cargo representation stack: GSSA, GSA, Total Cargo Management (TCM), Charters, Cargo Sales Agent (CSA), and Block Space Agent (BSA), complemented by ground handling services (crew immigration, turn round coordination, loading/unloading supervision, ground handling agent management) and ancillary regulatory services (traffic rights applications, dangerous goods permits). It does not operate proprietary technology platforms or AI systems; the competitive basis is regulatory expertise, multi-station physical presence, and long-tenured airline mandates. Its longest and most strategically important relationship is with EgyptAir (23+ years, exclusive GSA/GSSA in China, Beijing-Cairo operations), supplemented by exclusive GSSA mandates with Oman Air and partnerships with China Southern Airlines Logistics, Tianjin Air Cargo, DHL, and AWOT.

The revenue model is commission-based, earned on cargo capacity sold on behalf of airline partners under negotiated per-airline GSA/GSSA contracts (effectively recurring revenue tied to flight frequency, load factor, and freight rates). End customers include airlines (primary segment), international freight forwarders, and travel agencies/MICE organizers. The company is privately held with no disclosed investors, funding rounds, or M&A activity, and reports a stated headcount of 16 alongside a meaningfully larger branch network that is likely staffed in part by contracted and station-level personnel.

Name

LinkGlobal Logistics Co., Ltd.

Legal name

Linkglobal Logistics co., Ltd.

Website

https://linkglobal.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

LinkGlobal Logistics Co., Ltd. is a Beijing-headquartered, privately-held air cargo GSSA/GSA founded in 2002 as the first General Sales and Service Agent in mainland China, representing airline partners (notably EgyptAir) across 10 Chinese branches and 5 international offices.

Ownership category

akta.pro rank

Product category

Air Cargo Services

NAICS

Freight Transportation Arrangement (4885), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Air Courier Services (4513)

akta.pro primary industry

Airline GSA / Representation & Ticket Sales Offices (THAKALAG)

Keywords

• Air cargo sales
• General sales agent
• Cargo management
• Ground handling services
• Airline representation

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. GSSA/GSA Commission Revenue: LKG earns commissions as a General Sales Agent and General Sales and Service Agent for airline cargo operations, managing capacity sales, reservations, pricing, and customer relationships on behalf of airline partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LinkGlobal Logistics Co., Ltd. operates as a General Sales and Service Agent (GSSA) and General Sales Agent (GSA), managing air cargo capacity sales, reservations, pricing, and customer relationships on behalf of airline partners across mainland China. Founded in 2002 as the first GSSA in mainland China, the company also provides Total Cargo Management (TCM), charter services, Cargo Sales Agent (CSA), Block Space Agent (BSA), ground handling coordination, and regulatory compliance support for airlines operating in the Chinese market.

Product overview

LinkGlobal Logistics Co., Ltd. operates as a single integrated logistics platform offering air cargo GSSA/GSA services with multiple service modules. The core offering consists of GSSA (General Sales and Service Agent), GSA (General Sales Agent), TCM (Total Cargo Management), Charters, CSA (Cargo Sales Agent), and BSA (Block Space Agent) as the primary cargo sales and management products. Supporting these are ground handling services (Crew Immigration Service, Turn Round Coordination, Loading/Unloading Supervision, Ground Handling Agent Management) and ancillary services (Traffic Right Application and DG Permit Application). The company acts as an intermediary between airlines and cargo customers, providing sales, operational support, and compliance services across its network.

Differentiator

Problem solved

Functional benefit

Products and services

• GSSA (General Sales and Service Agent)
• GSA (General Sales Agent)
• TCM (Total Cargo Management)
• Charters
• CSA (Cargo Sales Agent)
• BSA (Block Space Agent)
• Ground Handling
• Traffic Right Application Services
• Dangerous Goods Application Services

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• EgyptAircoreStrategic or Co-development PartnerLinkGlobal has served as EgyptAir's exclusive General Sales Agent (GSA) and General Sales and Service Agent (GSSA) for cargo in mainland China since 2002. This 23-year partnership is described as the company's most important airline relationship. EgyptAir operates 3 weekly flights between Beijing (PEK) and Cairo (CAI) in each direction, with LinkGlobal managing cargo sales and providing operational support.
• China Southern Airlines LogisticscoreStrategic or Co-development PartnerChina Southern Airlines Logistics has 16 self-operated cargo terminals in 13 domestic cities including Guangzhou, Shenzhen, Beijing, and Urumqi, providing efficient ground support services for domestic and international customers. LinkGlobal leverages this partnership for ground support capabilities.
• Oman AircoreStrategic or Co-development PartnerLinkGlobal serves as Exclusive General Sales and Service Agent (GSSA) for cargo in Chinese Mainland for Oman Air. The partnership plans to resume regular passenger routes from Guangzhou to Muscat within 2026.
• Tianjin Air CargominorStrategic or Co-development PartnerLinkGlobal combines its professional capabilities and stable supply sources with Tianjin Air Cargo's high-quality route network, achieving complementary advantages and greater future success.
• DHLminorChannel Partner/ Reseller/ DistributorDHL is committed to simplifying global trade and delivering goods big or small to the places customers need them. LinkGlobal partners with DHL for broader logistics integration.
• AWOTminorChannel Partner/ Reseller/ DistributorAWOT is a logistics service provider based in China providing comprehensive logistics solutions for regional and global customers, and has gained the trust of customers. LinkGlobal collaborates with AWOT for regional logistics services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Air General: US-headquartered GSSA providing cargo sales and ground handling for international airlines. Direct peer in business model — exclusive/general sales agency for airline cargo — though focused on the Americas rather than China.
• Air Network: Korea-based GSA/GSSA provider serving Asian airlines' cargo representation needs. Comparable to LinkGlobal as both firms operate as regional GSSAs managing airline cargo sales and ground handling.
• GSA Cargo: International cargo GSA serving airlines across multiple regional markets. Comparable to LinkGlobal as both offer airline cargo sales representation, market development, and operational support services.
• Wings Global Aviation (WGA): Aviation services firm providing GSA and cargo management for airlines in China and the Asia-Pacific region. A direct competitor to LinkGlobal's core GSSA franchise in mainland China.
• Focus International: GSA and air cargo sales agent with presence in Asia serving passenger and cargo airline clients. Direct peer to LinkGlobal given overlap in GSA services and Asia-Pacific market focus.
• ECS Group: World's largest GSSA network with operations across multiple continents. ECS Group is a direct peer to LinkGlobal, offering identical GSSA/GSA services to airlines, and provides the most relevant global benchmark for LinkGlobal's business model.
• Air Logistics Group (ALG): Global GSSA provider representing multiple airline cargo capacities across regional markets. Directly comparable to LinkGlobal as both firms serve as exclusive or general sales agents for airline cargo in defined geographies.

Broad incumbents

• DHL Global Forwarding: Global freight forwarding division of Deutsche Post DHL, offering air freight services that include airline capacity procurement. Listed as a LinkGlobal channel partner; comparable as a broad incumbent with overlapping air cargo capabilities.
• CEVA Logistics: Global 3PL and freight forwarder with air cargo operations including GSA-adjacent services. Broader incumbent with overlapping capabilities to LinkGlobal but operates at much larger scale across multiple transport modes.
• Kuehne+Nagel: One of the world's largest freight forwarders with significant air cargo operations including airline capacity procurement and management. A broad incumbent that overlaps with LinkGlobal's freight forwarding and cargo management value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/linkglobal-logistics-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LinkGlobal Logistics Co., Ltd.