Linkifi
Linkifi is a UK-based digital PR and link building agency that secures editorially earned backlinks from tier-one publications (DR 70-90+) for growth-focused SMBs and mid-market companies across travel, home services, legal, healthcare, and other verticals, sold via monthly retainers starting at $5,000.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Linkifi does
Linkifi is a UK-based digital PR and link building agency operating as a trading name of Bigg Pants Ltd., a private limited company registered in England and Wales. Founded in 2022 and headquartered in Birmingham with 14 employees, the firm specializes in securing editorially earned backlinks and media coverage from tier-one publications (DR 70-90+), including The New York Times, Forbes, BBC, CNN, The Guardian, Yahoo, and Healthline. Its core technical capability is a 24/7 real-time journalist query monitoring system that enables minute-level response to reactive media opportunities, paired with a guarantee of DR70 average across all packages and a documented DR81 trailing 24-month average for billed client links.
The company runs two core service lines sold via direct sales through discovery calls: SEO Digital PR (performance-led link building targeting algorithmic authority and E-E-A-T signals) and Authority PR (narrative-driven brand authority building starting at $5,000/month). Beyond the two core services, Linkifi has built out 15+ vertical-specific service pages covering travel, home services (HVAC, plumbing, pest control, fencing, landscaping, construction), law firms, real estate, finance, healthcare (clinics, dental, med spas, eye clinics, therapy, rehab), and interior design — reflecting a deliberate horizontal expansion strategy. Supporting assets include a free tools ecosystem (Backlink Calculator, Press Badge Maker, Quick Wins), the Market Movers Podcast, and a content marketing blog. Co-founded by Chris Panteli, the company is bootstrapped with no disclosed institutional investment.
The business model is subscription/recurring monthly retainers targeting primarily growth-focused SMBs and mid-market companies across the US and UK, with customer concentration dispersed across multiple verticals. Distribution is sales-led via book.linkifi.io discovery calls, supported by SEO, content marketing, podcast, case studies, and public social proof from named clients including Charles Floate (charlesfloate.com) and Jon Dykstra (fatstacksblog.com). Customer outcomes cited include 245% organic traffic increases, 13.7M audience reach in single campaigns, DR 85 average placements, and #1 Google rankings achieved for niche clients.
Linkifi firmographics
Firmographics- Name
- Linkifi
- Legal name
- Bigg Pants Ltd.
- Website
- https://linkifi.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linkifi is a UK-based digital PR and link building agency that secures editorially earned backlinks from tier-one publications (DR 70-90+) for growth-focused SMBs and mid-market companies across travel, home services, legal, healthcare, and other verticals, sold via monthly retainers starting at $5,000.
- Ownership category
- akta.pro rank
Linkifi industry classification
Industry- Product category
- Digital PR Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
Keywords
Where Linkifi is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Linkifi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Authority PR - Monthly Retainer: Authority PR is a structured monthly engagement starting at $5,000/month. The engagement combines strategic positioning, proactive outreach, and credible placements to build sustained authority. Typical target output is around 3-4 pieces of earned coverage per month. The monthly cadence includes story angles and positioning updates (Week 1), proactive pitching to priority outlets (Week 2), interview and commentary follow-through (Week 3), and placement consolidation with next wave setup (Week 4). Coverage is target-based, not guaranteed, due to editorial discretion factors.
- SEO Digital PR - Performance-Led Package: SEO Digital PR packages focus on ranking-focused performance, identifying credible experts and positioning them strategically around topics to secure editorially earned quotes in major publications. This builds algorithmic authority, stronger E-E-A-T signals, and direct SEO impact. Pricing varies by package and link volume requirements. The company notes that the more links needed, the lower the cost per link charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Authority PR - Starting at $5,000/month |
| Subscription | Monthly | SEO Digital PR - Performance-Led Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Linkifi product offering
Product offeringCore offering
Linkifi is a digital PR and link building agency that secures editorially earned coverage and backlinks from tier-one publications (The New York Times, Forbes, BBC, CNN, Yahoo, The Guardian, etc.) on behalf of brands across verticals such as travel, home services, legal, healthcare, real estate, and finance. The agency's two core service lines are SEO Digital PR (performance-led link building for direct SEO impact via DR 70-90+ placements) and Authority PR (narrative-driven brand authority building through bylines, interviews, podcasts, and feature coverage). Both services are sold on monthly retainer or per-package bases starting at $5,000/month.
Product overview
Linkifi is a UK-based digital PR and link building agency operating as a single integrated platform with two core service lines and multiple free tools. The core offerings are: (1) SEO Digital PR — a performance-led service that secures editorially earned backlinks from tier-one publications (DR 70-90+) to build algorithmic authority and improve SEO rankings; and (2) Authority PR — a broader brand authority service focused on narrative-driven earned media, positioning founders and brands as industry voices through interviews, bylines, and features. Both services are supported by free tools including a Backlink Calculator, Press Badge Maker, and Quick Wins resource. The agency also operates industry-specific vertical services covering 15+ sectors including travel, law firms, real estate, finance, health clinics, dental clinics, med spas, eye clinics, therapy clinics, rehab centers, interior design, construction, landscaping, fencing companies, HVAC, plumbing, pest control, and travel. Additionally, the company produces a branded podcast called Market Movers.
Differentiator
Problem solved
Functional benefit
Products and services
- Authority PR
- SEO Digital PR
- Travel Digital PR
- Pest Control Digital PR
- Plumbing Digital PR
- HVAC Digital PR
- Fencing Companies Digital PR
- Law Firms Digital PR
- Real Estate Digital PR
- Finance Firms Digital PR
- Health Clinics Digital PR
- Dental Clinics Digital PR
- Med Spas Digital PR
- Eye Clinics Digital PR
- Therapy Clinics Digital PR
- Rehab Centers Digital PR
- Interior Design Digital PR
- Construction Digital PR
- Landscaping Digital PR
- Backlink Calculator
- Press Badge Maker
- Quick Wins
- Market Movers Podcast
Quantifiable outcome
- 245% organic traffic increase for clients
- +7 more outcomes
Companies that use Linkifi
Customer profileNamed customers22 records
Segments10 records
Ideal customer profiles7 records
Linkifi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Linkifi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LeadConnector / HighLevelcoreLeadConnector (formerly HighLevel) powers Linkifi's live chat widget and discovery-call booking system, enabling smooth conversation management and appointment scheduling for prospect engagement.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Linkifi competitors and assessment
Company assessmentDirect peers
- Page One Power: Page One Power is a link building and SEO agency specializing in earned editorial backlinks from authoritative publications. Directly competes with Linkifi's SEO Digital PR offering with similar focus on outreach-driven link acquisition, DR thresholds, and reporting dashboards.
- Siege Media: Siege Media is a digital PR and content marketing agency that secures editorial coverage and high-authority backlinks for enterprise brands. Highly comparable to Linkifi in service model (digital PR + SEO link building), target client profile (mid-market and enterprise), and emphasis on tier-one publication placements.
- Click Intelligence: Click Intelligence is a UK-based digital marketing and link building agency offering SEO, content marketing, and digital PR services. Direct competitor in geography (UK) and service mix (link building, digital PR, content) with overlap in target verticals.
- FatJoe: FatJoe is a popular link building and digital PR service known for scalable blogger outreach and niche edits. Competes with Linkifi in the link building category but with a more productized, self-service-leaning model and broader customer base of SEOs and agencies.
- Stellar Digital: Stellar Digital is a digital PR and SEO agency specializing in high-authority link building and content-led campaigns. Comparable to Linkifi in service scope (digital PR, SEO, content), target client profile (SMB to mid-market), and emphasis on editorial outreach.
- Digital Current: Digital Current is a full-service digital marketing agency offering SEO, content marketing, and link building services. Comparable to Linkifi in core SEO offerings but with broader service portfolio including paid media and web development.
- Fractl: Fractl is a digital PR agency that creates data-driven content campaigns to earn high-authority editorial coverage. Highly comparable to Linkifi in earned media methodology, vertical client base, and emphasis on journalist pitching for tier-one publication placements.
- Interlinks.co.uk: Interlinks is a UK-based link building and digital PR agency offering outreach, content, and SEO services. Direct UK-headquartered competitor to Linkifi with overlapping service offerings, target verticals, and pricing model.
- GoFish Digital: GoFish Digital is a digital PR and SEO agency focused on link building, reputation management, and online visibility. Comparable to Linkifi in earned media approach and emphasis on authoritative third-party coverage for SEO impact.
Broad incumbents
- 5W Public Relations: 5W Public Relations is a full-service PR agency offering media relations, content creation, and digital PR services. Overlaps with Linkifi's Authority PR service line but operates at broader scale with traditional PR roots rather than SEO-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Linkifi social profiles
Digital presenceLinkifi compliance and trust
Trust signalCompliance1 record
Linkifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linkifi leadership team
Management profileNumber of profiles
Profiles1 record
Linkifi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linkifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linkifi
What does Linkifi do?
Linkifi is a digital PR and link building agency that secures editorially earned coverage and backlinks from tier-one publications (The New York Times, Forbes, BBC, CNN, Yahoo, The Guardian, etc.) on behalf of brands across verticals such as travel, home services, legal, healthcare, real estate, and finance. The agency's two core service lines are SEO Digital PR (performance-led link building for direct SEO impact via DR 70-90+ placements) and Authority PR (narrative-driven brand authority building through bylines, interviews, podcasts, and feature coverage). Both services are sold on monthly retainer or per-package bases starting at $5,000/month.
Is Linkifi a public or private company?
Linkifi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linkifi founded?
Linkifi was founded in -1. It employs 11 to 50 people.
Where is Linkifi based?
Linkifi is headquartered in Not specified, United Kingdom, in the Europe region.
How does Linkifi make money?
Two revenue lines are on record. Authority PR - Monthly Retainer is the primary driver. The others are SEO Digital PR - Performance-Led Package.
Who are Linkifi's main competitors?
Direct peers on record are Page One Power, Siege Media, Click Intelligence, FatJoe, Stellar Digital, Digital Current, Fractl, Interlinks.co.uk and GoFish Digital. 5W Public Relations is listed as a broad incumbent.
Does Linkifi have an API?
No public API is recorded for Linkifi.
What industry is Linkifi in?
Linkifi's product category is Digital PR Services. Its primary akta.pro industry code is MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 5418 and its SIC code is 7311.