LINKS WINERY LIMITED

What LINKS WINERY LIMITED does

Links Winery Limited is a family-owned contract winemaking company based in Waiohiki, Hawke's Bay, New Zealand, operating a purpose-built facility established in 2008. The company provides end-to-end production services for wine brands, managing every stage from grape sourcing and growing through winemaking, contract bottling, and logistics. Its infrastructure includes stainless steel fermentation tanks ranging from 10,000L to 65,000L and beyond, capable of handling both white and red varietals, alongside four company-owned vineyards across Hawke's Bay that supply a controlled proportion of the grape intake. The facility is Telarc-registered under New Zealand's Wine Standards Management Plans (WSMP) and operates under the regulatory framework of the Ministry for Primary Industries and The Wine Act, providing audited quality and food-safety assurance to client brands.

The company's commercial offering spans three core service lines: custom crush processing for boutique labels and large-scale brands, contract winemaking services from grape to glass, and Buyer's Own Brand (BoB) bespoke bulk and bottled wine programs with full provenance. The go-to-market is direct and relationship-driven, targeting wine brand owners and label entrepreneurs who require production capacity without investing in their own facilities. The customer base is horizontal across wine brands, with no publicly disclosed named clients. Operations are supported by a small team of seven, with an experienced winemaking leadership including Chief Winemaker Nicolas Culemme (Montpellier-trained) and General Manager Denis Gunn, alongside sister companies VinLink (Riverlands) and bStudio (Napier) that extend the group's service reach. Revenue is generated through professional-services fees on a quote-based pricing model, with no public pricing or revenue disclosure.

Name

LINKS WINERY LIMITED

Legal name

Links Winery

Website

https://linkswinery.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Links Winery Limited is a family-owned contract winemaker in Hawke's Bay, New Zealand, providing end-to-end custom crush, contract winemaking, and Buyer's Own Brand services to boutique and large-scale wine brands using a purpose-built facility established in 2008.

Ownership category

akta.pro rank

Product category

Contract Winemaking Services

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)

Keywords

• Contract winemaking
• Custom crush services
• Vineyard operations
• Bottled wine programs
• Hawke's Bay production

Headquarters

HQ city

Waiohiki, Napier

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Contract Winemaking Services: Full-service contract winemaking for wine brands, managing every stage from grape to glass including grape growing, sourcing, winemaking, contract bottling, and logistics. Revenue generated through service fees for processing client grapes into wine.
2. Custom Crush Services: Custom crush processing for boutique labels and large-scale brands, offering fast, efficient, and respectful processing tailored to specific winemaking goals. Revenue based on volume processed and services rendered.
3. Bespoke Bulk and Bottled Wine Programs (Buyer's Own Brand): Creation of Buyer's Own Brand (BoB) solutions with bespoke bulk and bottled wine programs featuring full provenance. Wine carefully crafted to align with client brand vision and market needs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Links Winery provides B2B contract winemaking services from a purpose-built facility in Hawke's Bay, New Zealand, managing every stage of production from grape growing and sourcing through winemaking, contract bottling, and logistics. The company offers custom crush services for boutique labels and large-scale brands, Buyer's Own Brand (BoB) solutions with bespoke bulk and bottled wine programs, and is supported by four company-owned vineyards and Telarc-registered WSMP quality certification.

Product overview

Links Winery operates as a contract wine making facility offering an integrated suite of winemaking services. The core portfolio consists of Custom Crush Services for custom grape processing, Buyer's Own Brand (BoB) Solutions for bespoke bulk and bottled wine programs, Contract Wine Making managing the full production pipeline from grape to glass, and Wine Growing/Vineyard operations across four company-owned Hawke's Bay vineyards. These services combine to deliver seamless, end-to-end winemaking solutions for wine brands, from grape sourcing and cultivation through production, bottling, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Crush Services Custom crush services for boutique labels and large-scale brands, offering fast, efficient, and tailored grape processing to meet specific winemaking goals across all production levels.
• Buyer's Own Brand (BoB) Solutions Bespoke bulk and bottled wine programs with full provenance, carefully crafted to align with client brand vision and market needs, enabling entrepreneurs and brand owners to launch or scale wine labels.
• Contract Wine Making End-to-end winemaking services managing every stage from grape to glass, including grape growing, winemaking, contract bottling, and logistics for wine brands seeking premium production capacity.
• Wine Growing / Vineyards Four company-owned vineyards across Hawke's Bay growing a range of classic varietals suited to the local climate, providing vertically integrated grape sourcing for contract winemaking clients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sister Companies (VinLink and bStudio)coreStrategic or Co-development PartnerLinks Winery operates as part of a group of companies including VinLink (located at 33 Liverpool Street, Riverlands, phone: +64 3 928 4015) and bStudio (located at 2-6 Lever Street, Ahuriri, Napier 4110, phone: +64 27 839 0094). These sister companies appear to be related entities within the broader Links Group of companies, suggesting integrated operations and shared resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Foley Family Wines: Multi-regional wine producer with significant New Zealand operations including Martinborough and Marlborough vineyards. Comparable on the vertically integrated wine production model across multiple NZ regions, though primarily a brand-led producer with selective third-party work.
• Treasury Wine Estates: One of the world's largest wine companies with operations across Australia, New Zealand, and the Americas. Comparable as a globally scaled producer with significant investment in modern winery facilities and vineyard assets, though focused on owned premium and commercial brands.
• Accolade Wines: Major global wine producer with Australian and New Zealand operations, operating large-scale production facilities. Comparable on the integrated vineyard-to-bottle wine production model and tank capacity scale, but focused on its proprietary brand portfolio across multiple price tiers.
• Delegat Wine Estate: One of New Zealand's largest wine producers, operating fully integrated vineyard-to-bottle production across multiple regions. Comparable on the winemaking, vineyard ownership, and NZ production base, but at much larger scale and with proprietary brands rather than pure contract services.
• Villa Maria Estate: Major New Zealand winery with significant Hawke's Bay operations, vertically integrated from vineyard to bottle. Comparable as a large-scale Hawke's Bay producer with similar varietals and quality positioning, though focused on its own brands rather than contract services.
• Pernod Ricard Winemakers: Global wine producer with substantial New Zealand operations across multiple regions, running large-scale wineries and vineyards. Comparable on the winemaking scale and technology investment, but operates globally across proprietary brand portfolio rather than as a pure B2B service provider.

Direct peers

• Indevin: New Zealand-based custom winemaking and beverage production services company. Operates a similar B2B contract production model for brand owners, making it the closest direct competitor in the NZ contract winemaking space to Links Winery.
• Craggy Range: Premium Hawke's Bay winery producing world-class chardonnay, syrah, and red blends from Gimblett Gravels and other subregions. Comparable as a Hawke's Bay producer targeting premium-tier quality, though focused on its own label rather than third-party contract work.
• Trinity Hill Wines: Established Hawke's Bay winery renowned for its Gimblett Gravels reds and premium whites. Comparable as a Hawke's Bay-focused winery producing premium-tier wines from owned vineyards, sharing the same terroir and climate exposures as Links Winery.

Regional players

• Whitehaven Wine Company: Marlborough-based New Zealand winery focused on sauvignon blanc and other premium whites. Comparable as a New Zealand producer with owned vineyards and modern production facilities, but operating in a different regional terroir (Marlborough vs. Hawke's Bay) and on a brand-led rather than contract model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/links-winery-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LINKS WINERY LIMITED