Link-Up NSW Aboriginal Corporation

What Link-Up NSW Aboriginal Corporation does

Link-Up (NSW) Aboriginal Corporation is an Aboriginal Community-Controlled Organisation headquartered in Ropes Crossing, Western Sydney (4/2 Central Place, NSW 2760), delivering culturally sensitive, confidential support services to Aboriginal and Torres Strait Islander people across NSW and the ACT. Founded in 1980 and incorporated in 1984 under the Aboriginal Councils and Associations Act (Indigenous Corporation Number 260), the organisation employs 24 staff and is led by CEO Janelle Clarke and Chairperson Aunty Lizzie May. Core programs include the Reunification Program (research, reunion facilitation, and post-reunion social-emotional wellbeing support for Stolen Generations survivors), the Family Link Program (kinship research for Aboriginal children in Out-of-Home Care), the National Redress Scheme support service, the Territories Stolen Generations Redress Scheme support, and a Targeted Early Intervention / Community Builder program in the Blue Mountains-Nepean region.

The organisation's underlying technology is limited to standard nonprofit case management systems for tracking client journeys through research, reunification, and wellbeing support, augmented by privileged data partnerships with Births Deaths and Marriages NSW and the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS) for family tracing. No public API, mobile application, or proprietary technology platform exists; service delivery is fundamentally human-led through direct client engagement, in-person consultations, home visits, and travel facilitation across NSW. The organisation holds ISO 9001:2015 quality management certification.

Link-Up (NSW) operates a government grant-funded, non-commercial revenue model with no fees charged to clients. Funding is sourced from the Department of Social Services, National Indigenous Australians Agency, NSW Communities & Justice, and the Healing Foundation, supporting programs across reunification, family link, redress scheme support, and targeted early intervention. Go-to-market is community-led, relying on referrals from government agencies and Aboriginal Community-Controlled Organisations, active social media presence (Facebook, Twitter, Instagram, LinkedIn), quarterly newsletters, and participation in community events including the COOEE Festival and National Apology Anniversary. The organisation is a member of the NSW Coalition of Aboriginal Peak Organisations (NSW CAPO), coordinating advocacy alongside seven other peak ACCOs under the National Agreement on Closing the Gap.

Name

Link-Up NSW Aboriginal Corporation

Legal name

Link-Up (NSW) Aboriginal Corporation

Website

https://linkupnsw.org.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Link-Up (NSW) Aboriginal Corporation is a 45-year-old Aboriginal Community-Controlled non-profit headquartered in Western Sydney that delivers culturally sensitive reunification, family link, redress scheme support, and healing services to Stolen Generations survivors and Aboriginal children across NSW and the ACT, funded by Australian government grants.

Ownership category

akta.pro rank

Product category

Indigenous Community Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industry

Minority, Indigenous & Disability Rights (BPADAGAH)

Keywords

• Indigenous community services
• Family reunification services
• Cultural healing programs
• Stolen Generations support
• Aboriginal advocacy services

Headquarters

HQ city

Ropes Crossing

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Link-Up (NSW) is primarily funded through government grants and funding agreements. The organization receives operational and program funding from the Department of Social Services, National Indigenous Australians Agency, Communities & Justice, and the Healing Foundation. These funders support the organization's core programs including reunification, family link, redress scheme support, and targeted early intervention services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Link-Up (NSW) Aboriginal Corporation provides culturally safe, confidential reunification, research and social, emotional and wellbeing services to Aboriginal and Torres Strait Islander people affected by past government policies of forced removal, fostering, adoption or institutionalisation. Core programs include professional family tracing, reunion facilitation, post-reunion support, Family Link services for children in out-of-home care, National Redress Scheme assistance, and Targeted Early Intervention community-building services delivered across NSW and ACT.

Product overview

Link-Up NSW Aboriginal Corporation offers a suite of culturally-sensitive support programs for Aboriginal and Torres Strait Islander people affected by past government removal policies. The core offerings include the Reunification Program (providing research, reunion facilitation and post-reunion support for Stolen Generations members), Family Link Program (supporting Aboriginal children in Out-of-Home Care with kinship and cultural connections), National Redress Scheme support (assisting survivors of institutional child sexual abuse), and Targeted Early Intervention services (building community connections). Additional offerings include the Territories Stolen Generations Redress Scheme support and participation in the NSW CAPO coalition. The organization delivers healing events and maintains partnerships with government funders including the Department of Social Services, National Indigenous Australians Agency, and the Healing Foundation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reunification with family, country, and culture for Stolen Generations survivors
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NSW Coalition of Aboriginal Peak Organisations (NSW CAPO)coreStrategic or Co-development Partner · 1 July 2020NSW CAPO is a coalition of Aboriginal Community-Controlled Organisations representing Aboriginal people across NSW. Link-Up (NSW) is a member organisation alongside Absec, AECG, AHMRC, ALS, BLAQ, NSWALC, and FPDN. The coalition provides a strong, independent and coordinated voice to address issues affecting Aboriginal communities and serves as a partner to the National Agreement on Closing the Gap.
• Gilbert + TobinminorOthersLaw firm providing pro bono legal support to Link-Up (NSW) Aboriginal Corporation.
• Hall & WilcoxminorOthersLaw firm providing pro bono legal support to Link-Up (NSW) Aboriginal Corporation.
• Walkabout BarbersminorGTM or Marketing PartnerLink-Up (NSW) is a major sponsor of Walkabout Barbers' community engagement bus in Coonabarabran, providing haircuts and mental health aid to Aboriginal communities. This partnership supports community outreach and engagement.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Link-Up Western Australia: WA-based ACCO providing reunification and healing services to Stolen Generations survivors and their families. Functions as the WA equivalent of Link-Up (NSW) within the national Link-Up network.
• Link-Up South Australia: South Australian Link-Up service delivering family tracing, reunification, and wellbeing support to Aboriginal and Torres Strait Islander people impacted by past removal policies. Direct mission and funding peer.
• Link-Up Queensland: State-level sister organisation providing reunification, family tracing, and healing services to Stolen Generations survivors in Queensland under the same national Link-Up network. Closest direct peer in mission, funding model, and service mix.
• Link-Up Victoria: Victorian counterpart offering reunification, family research, and social and emotional wellbeing services to Aboriginal people affected by past removal policies. Operates with the same model, federal funding base, and ACCO governance.
• AbSec (Aboriginal Child, Family and Community Care Secretariat): NSW peak Aboriginal body for child, family, and community care, and fellow NSW CAPO member. Highly comparable as an ACCO delivering culturally safe support to Aboriginal children and families, including in OOHC—the same target segment as Link-Up (NSW)'s Family Link program.

Broad incumbents

• Healing Foundation: National Indigenous organisation that funds and supports trauma-healing programs for Stolen Generations survivors and their descendants. Both funder of and complementary service provider to Link-Up (NSW); broader national remit but overlapping beneficiary base.
• Aboriginal Legal Service (NSW/ACT): NSW CAPO partner providing culturally safe legal services to Aboriginal communities, including redress-related work. Comparable ACCO model and shared Stolen Generations / Redress Scheme client base.
• NSW Aboriginal Land Council: Statewide peak body representing NSW Local Aboriginal Land Councils and fellow NSW CAPO member. Shares ACCO governance, government funding base, and Aboriginal self-determination mandate, though focused on land rights rather than direct service delivery.
• SNAICC (Secretariat of National Aboriginal and Islander Child Care): National peak body for Aboriginal and Torres Strait Islander children's wellbeing, including OOHC and family preservation—directly comparable to Link-Up (NSW)'s Family Link and TEI programs but at national scale.
• AHMRC (Aboriginal Health & Medical Research Council): NSW peak body for Aboriginal Community Controlled Health Services and NSW CAPO member. Comparable ACCO governance and government-funding model, with overlapping wellbeing and social determinants of health mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LinkupNSW
• Facebookfacebook.com/LinkUpNSW
• LinkedInlinkedin.com/company/linkupnswaboriginalcorporation
• Instagraminstagram.com/linkupnsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link-Up NSW Aboriginal Corporation