L'Intermarché
L'Intermarché is a Canadian grocery retail banner operating under Loblaw Companies Limited, comprising 300+ independently owned and operated stores across Canada. It recruits independent retailers into a franchise program providing access to Loblaw's control brands, weekly flyers, and SIR Solutions POS systems.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What L'Intermarché does
L'Intermarché is a Canadian grocery retail banner operating as part of Loblaw Companies Limited's Affiliated Independent Group, comprising more than 300 independently owned and operated stores distributed from coast to coast across Canada. The banner functions as a franchise/affiliate program that recruits independent grocery entrepreneurs to operate physical storefronts under the L'Intermarché, Freshmart, SuperValu, Shop Easy, and legacy Apex trademarks. Affiliated retailers gain access to Loblaw's control brand portfolio — including President's Choice (with sub-lines such as PC Black Label, Thin & Crispy, Loads Of, Focaccias, and Flatbreads), No Name (with Simple Check certification), Life Brand, Farmer's Market, Ziggy's, Suraj, and Rooster — along with weekly regionally-specific flyers, a secure Store Portal, and operational support.
The underlying technology stack is modest and third-party dependent: integrated front and back-office store systems are delivered by SIR Solutions, providing ordering, product search, and POS functionality across the network, supplemented by a digital weekly flyer and a web-based store locator. There is no proprietary AI, platform, or developer-facing API; the digital surface is a marketing and convenience layer for end consumers and a recruitment/operations portal for retailers.
The business model combines retail grocery sales at independently operated stores with franchise/affiliate fees and wholesale pricing flow-through to Loblaw's distribution infrastructure. Two retailer programs are offered — a full Banner Program (flyers, complete control brand portfolio, SIR Solutions POS, suggested retail pricing, and food safety support) and a lighter Independent Program (select brands, everyday low wholesale pricing, Store Portal access). End consumers are acquired through weekly flyers, store locator, email communications, and cross-promotion to the President's Choice recipe site, while retailers are recruited via a dedicated affiliates website and bilingual business development channels. The banner is currently undergoing a visual rebranding consolidating legacy Freshmart, SuperValu, and Shop Easy under a unified identity.
L'Intermarché firmographics
Firmographics- Name
- L'Intermarché
- Legal name
- L'Intermarche (Les Compagnies Loblaw Limitée / Loblaw Companies Limited)
- Website
- https://lintermarche.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L'Intermarché is a Canadian grocery retail banner operating under Loblaw Companies Limited, comprising 300+ independently owned and operated stores across Canada. It recruits independent retailers into a franchise program providing access to Loblaw's control brands, weekly flyers, and SIR Solutions POS systems.
- Ownership category
- akta.pro rank
L'Intermarché industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)
Keywords
Where L'Intermarché is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
L'Intermarché business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Retail Grocery Sales: L'Intermarché generates revenue through retail sales of grocery and consumer products at independently owned and operated store locations. Customers purchase groceries in-store, with weekly circulars/flyers promoting deals and driving foot traffic.
- Franchise/Affiliate Fees: Independent retailers pay fees to be part of the L'Intermarché and Freshmart banner, gaining access to Loblaw's brands, weekly flyer programs, and operational support. The company provides wholesale pricing to affiliated retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Banner Program Retailers - Full access to corporate brands and weekly flyer support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
L'Intermarché product offering
Product offeringCore offering
L'Intermarché is a Canadian grocery retail banner operating under Loblaw Companies Limited, comprising over 300 independently owned and operated stores from coast to coast across Canada. The banner offers two retailer programs: the Banner Program, which provides full access to Loblaw's control brand portfolio, weekly regional flyers, integrated POS solutions via SIR Solutions, and suggested retail pricing, and the Independent Program, which provides access to select control brands including No Name and Life Brand, promotional opportunities, and everyday low wholesale pricing. Consumers at these stores purchase groceries including Loblaw's private label brands such as President's Choice, No Name, Life Brand, Farmer's Market, Ziggy's, Suraj, and Rooster.
Product overview
L'Intermarché is a Canadian grocery retail banner operating under Loblaw Companies Limited, comprising over 300 independently owned and operated stores across the country. The offering consists of the core L'Intermarché banner plus sister banners Freshmart, SuperValu, and Shop Easy (all undergoing visual rebranding), supported by two retailer programs: the Banner Program (offering weekly flyers, full control brand access, integrated POS via SIR Solutions, and suggested retail pricing) and the Independent Program (providing promotional opportunities, select brand access, and everyday low pricing). The control brand portfolio includes President's Choice with sub-products (PC Black Label, Thin & Crispy, Loads Of, Focaccias, Flatbreads), No Name with Simple Check certification, Life Brand, Farmer's Market, and specialized brands Ziggy's, Suraj, and Rooster. The business model combines local independent entrepreneurship with Loblaw's corporate brand lineup, operational support, and weekly circular marketing.
Differentiator
Problem solved
Functional benefit
Brands
- President's Choice (Choix du Président): Loblaw's major control brand featuring a wide range of grocery products including sub-brands.
- No Name (sans nom)
- Life Brand
- Farmer's Market (Délices du Marché)
- Ziggy's
- Suraj
- Rooster
- PC Black Label
- Freshmart
- SuperValu
- Shop Easy
- Apex
- Simple Check
Products and services
- L'Intermarché Grocery Banner Main grocery retail banner and brand identity for independently owned and operated supermarkets across Canada, part of the Loblaw Companies network with over 300 affiliated independent retailers. Targets Canadian household shoppers seeking convenient neighbourhood grocery shopping.
- Banner Program (Retailer Affiliate Program) Retailer affiliate program offering weekly regionally-specific flyers, marketing events, access to Loblaw's full control brand portfolio, suggested retail pricing database, integrated POS solutions via SIR Solutions, food safety support, and regular two-way communication. For independent grocery entrepreneurs seeking to operate under the L'Intermarché or Freshmart banner.
- Independent Program (Retailer Affiliate Program) Retailer affiliate program providing weekly promotional opportunities, access to select Loblaw control brands such as No Name and Life Brand, everyday low wholesale pricing, and Store Portal access for announcements and booking documents. For independent grocery entrepreneurs seeking a lighter-touch banner affiliation.
- President's Choice (Le Choix du Président) Private Label Brand Primary control brand of Loblaw offering a wide range of grocery products including sub-brands such as PC Black Label frozen pizzas, PC Thin & Crispy pizzas, PC Loads Of, PC Focaccias, and PC Flatbreads. Sold through L'Intermarché and other Loblaw-affiliated stores.
- No Name (sans nom) Private Label Brand Value-focused control brand offering a variety of everyday grocery items with distinctive yellow packaging. Features Simple Check certification allowing easy identification of products made without 10 specific ingredients. Available through L'Intermarché and independent program retailers.
- Life Brand Private Label Health and wellness focused control brand available to Banner and Independent program retailers through L'Intermarché stores.
- Farmer's Market (Délices du Marché) Private Label Brand Fresh produce focused control brand within Loblaw's portfolio, available through L'Intermarché and Freshmart banner stores.
Companies that use L'Intermarché
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
L'Intermarché technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
L'Intermarché partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SIR SolutionscoreSIR Solutions is the third-party provider providing integrated front and back-end office solutions for the retail network. The system includes ordering and product search capabilities, serving as the operational technology backbone for store POS and inventory management.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
L'Intermarché competitors and assessment
Company assessmentDirect peers
- Your Independent Grocer (Loblaw banner): Your Independent Grocer is another Loblaw-owned affiliated independent banner operating alongside L'Intermarché and Freshmart. It directly competes for the same independent grocer affiliates and serves overlapping consumer segments with a similar franchise structure and private-label brand access.
- IGA Canada: IGA is Sobeys' (Empire Company) affiliated independent grocer banner program operating across Canada. Like L'Intermarché, IGA serves as a franchise/affiliate network providing independent grocers with corporate branding, private-label access, and wholesale supply — making it the closest direct competitor for both affiliated retailers and consumer banner identity.
Broad incumbents
- Loblaw Companies Limited: Loblaw is the parent company of L'Intermarché and Canada's largest grocery chain. While not a true competitor, Loblaw's corporate banners (Loblaws, No Frills, Maxi, Provigo, Real Canadian Superstore) serve the same end consumers and represent the strategic context L'Intermarché operates within.
- Sobeys (Empire Company): Sobeys, the retail banner of Empire Company, operates corporate and franchise grocery banners (Sobeys, Safeway, FreshCo, Foodland, IGA) across Canada. As the operator of IGA, it is the principal affiliate-banner competitor to L'Intermarché and competes for both independent grocer affiliations and consumer market share.
- Metro Inc. Metro is one of Canada's largest grocery retailers, operating corporate and affiliated banners (Metro, Super C, Food Basics, Jean Coutu, Adonis). It competes with L'Intermarché-affiliated stores for household shoppers and represents a major incumbent force in the Canadian grocery market.
- Walmart Canada: Walmart Canada is a major mass-market retailer with a significant grocery assortment competing directly with L'Intermarché-affiliated stores for price-sensitive Canadian shoppers. It exerts sustained pricing pressure on independent grocers in the L'Intermarché network.
- Costco Canada: Costco operates warehouse club retail across Canada offering bulk grocery and general merchandise. Its membership-based model competes for the same household grocery budget that L'Intermarché-affiliated stores rely on, particularly in suburban markets.
Others
- Whole Foods Market: Whole Foods operates premium natural and organic grocery retail in major Canadian markets. While not a direct competitor to value-focused L'Intermarché stores, it competes for the upper-end consumer segment within overlapping geographies and represents an adjacent specialty grocery benchmark.
- No Frills (Loblaw banner): No Frills is Loblaw's hard-discount corporate banner operating across Canada. While owned by the same parent, No Frills directly competes with L'Intermarché-affiliated independents for value-oriented shoppers and represents the most direct internal cannibalization risk for the L'Intermarché affiliate network.
- FreshCo (Sobeys banner): FreshCo is Sobeys' discount banner targeting price-sensitive Canadian consumers. It competes with both L'Intermarché-affiliated independents and Loblaw's No Frills, influencing the broader independent-versus-discount competitive dynamic in the Canadian grocery market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
L'Intermarché social profiles
Digital presenceL'Intermarché financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Intermarché leadership team
Management profileNumber of profiles
L'Intermarché funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Intermarché M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Intermarché
What does L'Intermarché do?
L'Intermarché is a Canadian grocery retail banner operating under Loblaw Companies Limited, comprising over 300 independently owned and operated stores from coast to coast across Canada. The banner offers two retailer programs: the Banner Program, which provides full access to Loblaw's control brand portfolio, weekly regional flyers, integrated POS solutions via SIR Solutions, and suggested retail pricing, and the Independent Program, which provides access to select control brands including No Name and Life Brand, promotional opportunities, and everyday low wholesale pricing. Consumers at these stores purchase groceries including Loblaw's private label brands such as President's Choice, No Name, Life Brand, Farmer's Market, Ziggy's, Suraj, and Rooster.
Is L'Intermarché a public or private company?
L'Intermarché is a private company. It is classified as corporate owned and is currently operating.
When was L'Intermarché founded?
L'Intermarché was founded in -1. It employs 11 to 50 people.
Where is L'Intermarché based?
L'Intermarché is headquartered in Toronto, Canada, in the North America region.
How does L'Intermarché make money?
Two revenue lines are on record. Retail Grocery Sales are the primary driver. The others are franchise/Affiliate Fees.
Who are L'Intermarché's main competitors?
Direct peers on record are Your Independent Grocer (Loblaw banner) and IGA Canada. Broad incumbents are Loblaw Companies Limited, Sobeys (Empire Company), Metro Inc., Walmart Canada and Costco Canada. Others are Whole Foods Market, No Frills (Loblaw banner) and FreshCo (Sobeys banner).
Does L'Intermarché have an API?
No public API is recorded for L'Intermarché.
What industry is L'Intermarché in?
L'Intermarché's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAMAM, Bulk Food Buying Clubs & Cooperative Bulk Programs. Its NAICS code is 42449 and its SIC code is 5411.