Lions Clubs International MD 104 Norway

What Lions Clubs International MD 104 Norway does

Lions Clubs International MD 104 Norway (Lions Norge) is the Norwegian national body of the global Lions Clubs International humanitarian service organization, founded domestically in 1949 and operating as a registered nonprofit (Org.nr. 971 437 391). The organization coordinates a volunteer-driven network of 7,200 members across 312 local clubs organized into five geographic districts (104A through 104E), each conducting local fundraising and community service activities. Core programmatic offerings include the annual Lions Røde Fjær national fundraising campaign (2027 campaign targeting 29 MNOK for the Lionshuset accessible accommodation project at Grønnkjær Arena), the Tulipanaksjonen youth prevention campaign running since 1983, gift cards for humanitarian causes (nutrition, school books, eye health), the Fredsplakatkonkurranse peace poster competition for ages 11-13, and international development projects managed through Lions Aid Norway (LAN).

The revenue model combines membership dues (international USD 43 + national 700 NOK + district 190 NOK per member annually), product sales (strøsand winter grit, tulips, merchandise via lionsbutikken.no), recurring partnership revenue products (Lions Røde Fjær Strøm electricity with Notodden Energi generating 400 NOK annually per subscriber, and apple juice partnership with Epleblomsten AS), and donations supporting both domestic and international projects. Technology infrastructure consists of three member-facing platforms: StyreWeb for club governance and accounting, Gnist as the member app and intranet, and the international Lions Portal. The five-employee headquarters in Oslo supports the broader volunteer network, while partnerships with government (DSB for Ukraine aid), regulatory bodies (Innsamlingskontrollen since 1996), and commercial entities (Holland Greentech, Avail Group for Uganda agriculture) extend operational reach.

Name

Lions Clubs International MD 104 Norway

Legal name

Lions Clubs International Distrikt 104 (Lions Norge)

Website

https://lions.no

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1–10 employees

Short description

Lions Clubs International MD 104 Norway (Lions Norge) is a Norwegian volunteer-driven nonprofit operating 312 local clubs across 5 districts with 7,200 members, coordinating community fundraising, humanitarian aid, youth programs, and international development projects under the global Lions brand.

Ownership category

akta.pro rank

Product category

Humanitarian Service / Nonprofit Membership Organization

NAICS

Civic and Social Organizations (813410), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Volunteer service clubs
• Humanitarian fundraising
• Community service programs
• Membership-based nonprofit
• Charitable donations

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: International Lions dues (2x USD 21.50 annually), national dues (700 NOK annually), and district dues (190 NOK annually). Clubs also set their own membership fees.
2. Lions Røde Fjær Fundraising: Major annual fundraising campaign. 2027 campaign aims to raise funds for Lionshuset at Grønkjær Arena, Notodden - an accessible accommodation facility. Partners include Notodden Energi (electricity) and Epleblomsten AS (apple juice).
3. Product Sales: Sale of gift cards (næringsrik mat, skolebøker, øyehelse), tulip campaign (annual since 1983), Lions merchandise through lionsbutikken.no, and seasonal products like strøsand (grit/salt for winter safety).
4. Lions Aid Norway International Projects: International aid projects including farmer groups in Uganda, borehole rehabilitation in Africa, youth projects in Narva, and Ukraine emergency aid. Funded through donations and LCIF contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lions Clubs International MD 104 Norway is a membership-based non-profit humanitarian service organization that organizes 7,200 volunteers across 312 local clubs in five districts to deliver community services, vision support, youth programs, and disaster relief. Its revenue-generating offerings include annual national fundraising campaigns (Lions Røde Fjær, Tulipanaksjonen), an online store (Lions Nettbutikk) selling gift cards, seasonal strøsand, and co-branded products (Røde Fjær apple juice, Røde Fjær electricity). The organization also runs youth programs such as the Fredsplakatkonkurranse (peace poster contest) and operates Lionshuset as a real estate/housing initiative.

Product overview

Lions Clubs International MD 104 Norway is a district of Lions Clubs International, a global humanitarian service organization operating in Norway. The organization offers a network of volunteer-based Lions clubs that provide community service and fundraising. The digital infrastructure includes member-facing platforms: StyreWeb (club administration), Gnist (member app/intranet), and Lions Portal. The main service products include Lions Røde Fjær (annual fundraising campaign), gift cards (giving cards for nutrition, school books, eye health), Lions Nettbutikk (online store), Lions Tulipanaksjon (youth charity collection since 1983), Lions Fredsplakatkonkurranse (youth art competition), Lions Røde Fjær Strøm (electricity partnership), Lions Røde Fjær Eplemost (apple juice product), strøsand (winter grit sales), guide dog school support, eye health initiatives, and youth leadership camps.

Differentiator

Problem solved

Functional benefit

Brands

• Lions Røde Fjær: Annual national fundraising campaign; the 2027 campaign aims to finance a universally designed overnight accommodation building at Grønkjær Arena in Notodden.
• Lions Tulipanaksjonen
• Lions Aid Norway (LAN)
• Lions Røde Fjær Strøm
• Lions Røde Fjær Eplemost
• Gnist
• Fredsplakatkonkurransen

Products and services

• Lions Røde Fjær (National Fundraising Campaign) Lions Røde Fjær is the organization's flagship national fundraising campaign, conducted across all five districts and 312 clubs in Norway. It mobilizes public donations and co-branded product sales (apple juice, electricity, gift cards) in support of a chosen humanitarian cause per campaign cycle.
• Lions Tulipanaksjonen (Tulip Campaign) Tulipanaksjonen is an annual nationwide Lions fundraising campaign in which Norwegian clubs sell tulip-themed products to raise funds for youth programs and humanitarian causes.
• Lions Gavekort (Gift Card) Lions gift cards are charitable gift cards available through the Lions Nettbutikk, marketed as an alternative to flowers or generic gifts; the proceeds support Lions' humanitarian programs in Norway and abroad.
• Lions Strøsand (Winter Grit) Lions Strøsand is a seasonal winter grit (anti-slip sand) product sold by local Lions clubs in Norway to generate fundraising income for community and humanitarian activities.
• Lions Røde Fjær Eplemost (Apple Juice) Røde Fjær Eplemost is a co-branded Norwegian apple juice sold in partnership with Rørosmat as part of the Lions Røde Fjær campaign, with proceeds supporting the campaign's chosen humanitarian cause.
• Lions Røde Fjær Strøm (Electricity Partnership) Lions Røde Fjær Strøm is a co-branded electricity supply offer where Norwegian households can switch to a partner electricity plan that contributes a share of revenue to the Røde Fjær fundraising campaign.
• Lions Fredsplakatkonkurranse (Peace Poster Contest) The Lions Fredsplakatkonkurranse is an annual international peace poster competition for school-age children, run by Lions clubs in Norway and feeding into the global Lions International Peace Poster Contest.
• Ungdommens Kulturmønstring (UKM) participation UKM participation is Lions Norge's sponsorship and programming within Norway's national youth cultural showcase (Ungdommens Kulturmønstring), supporting young people's creative expression as part of the organization's youth programs.
• Lions Nettbutikk (Online Store) Lions Nettbutikk is Lions Norge's official online store, where consumers can purchase gift cards (Gavekort) and other branded merchandise, with proceeds supporting Lions' humanitarian programs.

Quantifiable outcome

• 7200 members across Norway raising funds for humanitarian causes annually
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• Holland GreentechcoreStrategic or Co-development Partner · 1 August 2025Dutch supplier of vegetable production materials active in Africa. Through Avail Group (agricultural partner in Uganda), Holland Greentech committed to support Lions Aid Norway's farmer groups with seed materials worth NOK 175,000 for one year starting August. This enables support for more farmer groups in the coming fiscal year.
• Avail GroupcoreStrategic or Co-development PartnerLions Aid Norway's agricultural training partner in Uganda. Coordinates farmer group training and has received authorization to offer apprenticeship training for both local students and international students. Manages farmer-manager supervision for women's farming groups.
• Notodden EnergicoreGTM or Marketing PartnerElectricity provider partner for Lions Røde Fjær 2027 campaign. Offers Lions Røde Fjær Strøm (electricity) with proceeds supporting the Lionshuset project at Grønkjær Arena. For subscribers outside Notodden Energi area, a direct contribution of 320 NOK one-time plus 400 NOK annually is triggered. Partnership continues beyond 2027 campaign.
• Epleblomsten AScoreGTM or Marketing PartnerApple juice supplier for Lions Røde Fjær Eplemost (apple juice) campaign. Lions clubs sell cartons of 3 liters each with proceeds to Lions Røde Fjær 2027. Partnership continues beyond 2027 campaign with future revenues planned for VI-fond (inclusion fund).
• Directorateet for samfunnssikkerhet og beredskap (DSB)majorStrategic or Co-development PartnerNorwegian Directorate for Civil Protection works with Lions Norge on Ukraine emergency aid. DSB arranges pickup of generators from anywhere in Norway and transport to Ukraine at no cost to Lions. Coordinates with Ukrainian authorities and Lions in Ukraine.
• LC Oslo/OrmsundsupportingOthersLocal Lions club that supported Uganda farmer group project
• LC Bodø/BodinsupportingOthersLocal Lions club that supported Uganda farmer group project
• InnsamlingskontrollenmajorOthersNorwegian fundraising control organization. Lions Norge is a member, providing assurance that fundraising activities are conducted responsibly and funds go to stated purposes. Lions has been registered in Innsamlingsregisteret since 1996.
• Lions FørerhundskolecoreOthersLions Guide Dog School that provides guide dogs for the blind. Distrikt 104B used LCIF funds to purchase a puppy for the school. Also supported by Lions clubs in District 104E through purchase of guide dog puppies via zone activities.
• Lions Clubs International (Meta Brand Rights Protection)majorOthersInternational Lions organization offers Facebook page registration through Meta Brand Rights Protection to help clubs get their official pages approved and prevent impersonation. Registration helps protect Lions brand on social media.
• Sparebanken MøresupportingGTM or Marketing PartnerRegional savings bank that provides Teftmidler (grant funds) to support Lions activities in District 104B, such as the Aktivitetsdagen at Stall Skjeljavika.
• Gausdal LandhandlerisupportingChannel Partner/ Reseller/ DistributorAgricultural supplier that distributes Lions strøsand through their store locations across a large part of Eastern Norway. LC Gausdal partners with this supplier for seasonal grit distribution.
• Toten TransportsupportingChannel Partner/ Reseller/ DistributorTransport company that LC Vestre Toten uses for delivery of strøsand/støbøtter (grit buckets) to sales locations.
• VEV-AL-PLAST ASsupportingOthersSheltered workshop that manufactures Lions jackets for LC Saltdal. Provides custom embroidery of Lions logos and emblems.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Norwegian Red Cross (Røde Kors Hjelpekorps): Norway's largest humanitarian organization, also raising funds for international aid and disaster response (notably Ukraine) and operating domestic community programs. Comparable on humanitarian mission and national fundraising scale, but with a professionalized paid-staff model.
• Norwegian People's Aid (Norsk Folkehjelp): Norsk Folkehjelp is a Norwegian humanitarian and solidarity organization running domestic volunteer first-aid and international development projects. Comparable on the mix of domestic volunteer activities and international aid, but operates with a much larger paid staff base.
• Rotary International: Rotary International is the largest direct parallel to Lions Clubs International as a global membership-based humanitarian service organization with country-level districts. Comparable in mission, club-based volunteer model, and international project portfolio (e.g., polio eradication, scholarships).
• Save the Children Norway (Redd Barna): Redd Barna is a major Norwegian NGO focused on children's rights and welfare, operating internationally. Comparable on fundraising infrastructure, domestic donor base, and overlapping beneficiaries (children, youth) with Lions' Tulipanaksjonen.
• UNICEF Norway: UNICEF Norway is the Norwegian national committee of a global humanitarian organization, raising funds for international child welfare programs. Comparable on international child/youth focus, donor fundraising infrastructure, and global brand positioning overlapping with Lions' youth programs.

Direct peers

• Kiwanis International: Kiwanis is a global service-club organization with similar club-based volunteer structure, fundraising for community and youth causes, and national/regional district organization. Directly comparable as a fellow 'service club' competing for the same volunteer demographic.
• Optimist International: Optimist International is a smaller parallel service-club network focused on youth programs, with a similar club-district federation structure and fundraising-via-local-clubs model. Directly comparable volunteer and donor overlap.

Others

• Lions Clubs International (Global HQ): Lions Clubs International is the global parent organization of which MD 104 Norway is a Multiple District. Comparable as the umbrella brand, governance framework, and LCIF grantmaker that funds Lions Norge's international projects.

Emerging players

• Soroptimist International: Soroptimist is a global volunteer service organization for women, with a comparable club-based structure and humanitarian mission. Smaller membership base than Lions but directly comparable service-club operating model.
• Inner Wheel International: Inner Wheel is a women's service-club organization closely affiliated with Rotary, sharing the club-district federation model and humanitarian fundraising approach. Comparable as a service-club peer with overlapping volunteer demographics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LionsNorge
• YouTubevimeo.com/1164635339
• Facebookfacebook.com/LionsNorge
• LinkedInlinkedin.com/company/lions-norge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lions Clubs International MD 104 Norway