The Long Island Quiz Bowl Alliance

What The Long Island Quiz Bowl Alliance does

The Long Island Quiz Bowl Alliance (LIQBA) is a privately-held, founder-operated US quiz bowl tournament organizer and question-writing service founded in 2019 by Joe Feldman in response to the folding of the last quizbowl tournament in Suffolk County, New York. The organization operates one of the largest regional quiz bowl ecosystems in the country, hosting dozens of in-person and online tournaments annually across four US divisions — Northeast, Midwest, Southern, and Western — through a portfolio of regional "Cup" tournament series (Island, Garden, Charter, Valley, Mayflower, Mitten, Golden, Bayou, Longhorn, Carnegie) and a multi-site Quiz Bowl National Championships program (South, West, Midwest, Northeast). Supporting products include the 30-20-10 asynchronous online competition (used by 2,000+ teams via ClassMarker integration), a weekly practice question subscription service ($25-$250), and tournament question set sales to other leagues, tournaments, and TV programs.

LIQBA generates revenue through five principal streams: per-team tournament registration fees ($100/team for regular events, $750/team for nationals with no discounts), 30-20-10 competition fees ($60/session, $175 season pass, $300 ultimate pass), practice question subscriptions, B2B question set licensing (base fees plus per-team charges), and trophy/merchandise sales. Go-to-market is community-led and direct-to-consumer, relying on email outreach to schools, word-of-mouth through the quiz bowl community, and outreach led by Director Nick Pruitt. The company maintains a small core team (3 primary staff — Feldman, Pruitt, Aum Mundhe — plus event-day staffers) and operates from 16 Gilbert Avenue, Smithtown, NY. It has cumulatively processed 3,000+ team registrations with only ~5 declined, run 68+ tournaments since 2019, and absorbed the customer base of retired industry players (Chip Beall's Questions Unlimited and Avery Enterprises). Primary customers are K-12 schools (elementary, middle, high school) across at least 12 US states plus a secondary segment of tournament organizers, leagues, and quiz bowl TV shows purchasing question sets.

Name

The Long Island Quiz Bowl Alliance

Legal name

The Long Island Quiz Bowl Alliance

Website

https://liqba.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Long Island Quiz Bowl Alliance (LIQBA) is a US-based, founder-owned organizer of regional and national quiz bowl tournaments and a question-writing service, serving K-12 schools across at least 12 US states through regional Cup series, multi-site National Championships, and the asynchronous 30-20-10 online competition.

Ownership category

akta.pro rank

Product category

Academic Competition and Quiz Bowl Tournament Services

NAICS

Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMAGAF

Quiz Bowl & Academic Team Competitions

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Academic Clubs & Competitions (Debate, Model UN, Olympiads)

SECONDARYEDAMAGAE

Academic Olympiads & Subject Competitions (Science, Math, Informatics)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Academic Clubs & Competitions (Debate, Model UN, Olympiads)

SECONDARYEDAMAOAE

Debate Tournament & League Organizers

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Public Speaking & Debate Clubs

Keywords

• Quiz bowl tournaments
• Tournament management services
• Practice question subscriptions
• Academic competition organization
• Question writing services

Headquarters

HQ city

Smithtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tournament Registration Fees: Primary revenue stream from tournament registration fees. $100 per team (approximately $25/player or $10/game) for regular season tournaments. Includes 10 games guaranteed, trophies, ceremonies, and professionalism.
2. Practice Question Subscriptions: Weekly subscription service delivering 100 tossups, 20 current events tossups, 2 lightning rounds, 5 bonuses, and study guides. Available monthly ($25), 6-month ($135), or annual ($250).
3. 30-20-10 Competition Fees: Asynchronous national tournament with $60 per team per session, $175 season pass, or $300 ultimate season pass. Mini version at $20 per team.
4. Tournament Question Sales: Question sets sold to external tournaments, leagues, and TV shows. Various formats including 20/20 style, State standards, and custom formats. Base fees plus per-team charges.
5. National Championships: Premium national tournament at $750 per team with no discounts. Includes multi-site preliminary rounds and finals in New Jersey.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

The Long Island Quiz Bowl Alliance organizes and operates a portfolio of in-person and online quiz bowl tournaments for middle school, high school, and elementary school teams across the United States. Its core offerings include regional Cup tournament series (Island, Garden, Charter, Valley, Mayflower, Mitten, Bayou, Golden, Longhorn, Carnegie, Empire), the annual multi-site National Championships, the asynchronous 30-20-10 online competition, weekly practice questions subscriptions, and a tournament question writing and distribution service sold to other tournaments, leagues, and TV shows.

Product overview

The Long Island Quiz Bowl Alliance operates a comprehensive quizbowl tournament ecosystem consisting of multiple regional tournament series across the United States, a national championships program, and an asynchronous competition format. The core product portfolio includes the Island Cup (Long Island), Garden Cup (New Jersey), Charter Cup (Connecticut), Valley Cup (Hudson Valley), Mayflower Cup (Massachusetts), Mitten Cup (Michigan), Golden Cup (California), Bayou Cup (Louisiana), Longhorn Cup (Texas), Carnegie Cup (Pennsylvania), and Empire Cup (New York State) tournament series, all leading to higher-level championship events. Supporting products include the Quiz Bowl National Championships (multi-site annual finals), the 30-20-10 asynchronous competition, Tournament Questions (question writing services), Practice Questions subscriptions, and Statistics/Record Management services. The organization serves as the largest Quizbowl company in the Northeast, hosting tournaments online and in-person throughout the Tri-State area since 2019.

Differentiator

Problem solved

Functional benefit

Brands

• American Quizbowl League: Monthly online quiz bowl league and tournament organization established during COVID-19 pandemic
• 30-20-10
• Quiz Bowl National Championships

Products and services

• Island Cup Flagship regional tournament series for Long Island teams held three times per year (October, February, April) recognizing the best quizbowl team on Long Island each season. Currently in its eighth season.
• Garden Cup New Jersey regional tournament series with multiple divisions (Southern, Northern, Shore, Northwest) leading to State Championships. Currently in its sixth season.
• Charter Cup Connecticut regional tournament recognizing the best quizbowl team in the state. Currently in its fourth season.
• Valley Cup

Quantifiable outcome

• Over 3,000 registrations processed with only 5 declined (99.8% acceptance rate)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• QB4ALLminorStrategic or Co-development Partner · 1 January 2026Financial assistance partner for teams unable to pay full tournament fees. Teams can petition for discounts through QB4ALL before approaching LIQBA. LIQBA refers financially struggling teams to QB4ALL for aid. QB4ALL is not affiliated with LIQBA.
• Mineola TrophyminorOthers · 1 January 2026Official trophy supplier for all but traveling trophies. Located in Mineola, New York. Provides trophy repair, replacement, and custom engraving services for tournament awards.
• ClassMarkercoreTechnology or Integration · 1 January 2026Online testing platform used for 30-20-10 asynchronous competitions. Teams access and complete competitions through ClassMarker during designated two-week windows.
• Questions Unlimited (Chip Beall)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2025Acquisition of Questions Unlimited customer base after Chip Beall's retirement. LIQBA welcomed existing Questions Unlimited customers and promised top-of-line personal service. Also welcomed Avery Enterprises customers after Bryce's retirement.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Questions Unlimited: Former competitor in academic quiz bowl question writing run by Chip Beall. LIQBA acquired its customer base after Beall's retirement, indicating direct overlap in question-writing B2B services for tournaments, leagues, and TV shows.
• National Academic Quiz Tournaments (NAQT): The largest and most established academic quiz bowl organization in the US. NAQT runs national championships, sells question sets to tournaments, leagues, and TV shows, and operates across all US regions — directly comparable to LIQBA across both tournament operations and question-writing B2B services.
• Illinois Quiz Bowl Alliance: State-level quiz bowl alliance operating regional cup-style tournaments and championships for Illinois high schools. Comparable to LIQBA's Island Cup, Garden Cup, and other state-level Cup series in structure and mission.
• Maine Quiz Bowl Alliance: State-level quiz bowl alliance founded and led by Nick Pruitt, LIQBA's outreach director. Operates analogous state cup tournaments in Maine with similar structure and audience to LIQBA's regional Cups.
• Academic Competition Federation (ACF): ACF is a collegiate and high school quiz bowl organization that produces tournaments, publishes rules (referenced on LIQBA's site), and writes/edits questions. Operates in the same quiz bowl ecosystem with overlapping question-writing and tournament activities.

Broad incumbents

• MATHCOUNTS: National math competition organization running school, chapter, state, and national competitions for middle school students. Comparable in operating tiered competition structures with school registration fees and national championships.
• Science Olympiad: National STEM academic competition organization running tournaments at elementary, middle, and high school levels with regional, state, and national tournaments. Comparable in serving the same school customer base with tournament registration fees and event operations.
• National History Bee and Bowl: National academic competition organization running History Bee and History Bowl tournaments at elementary, middle, and high school levels. Operates regional and national championships comparable to LIQBA's National Championships structure, though focused on history rather than multi-subject quiz bowl.

Regional players

• Knowledge Bowl (Colorado): Regional academic quiz competition in Colorado serving high schools. Comparable regional focus to LIQBA's state-level Cup tournaments but operates in different geography.

Emerging players

• Quiz Bowl Resource Center: Online marketplace for used and redistributed quiz bowl question packets. Represents an adjacent player in the question distribution ecosystem that competes for teams' practice-question spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-long-island-quiz-bowl-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Long Island Quiz Bowl Alliance