Liquid Automation Ltd

What Liquid Automation Ltd does

Liquid Automation Ltd is a New Zealand-based custom integration firm founded in 2004 by Bruce Cox and Stephan Goodhue, headquartered in Rosedale, Auckland with an 18-person team. The company designs, engineers, programs, installs, and supports integrated automation systems across three verticals: luxury residential, superyachts (39M to 108M vessels), and high-end commercial spaces. Its technology stack spans AV/entertainment, lighting control (with deep Lutron expertise), security (CCTV and access control), climate, networking, satellite internet, and marine-specific integrations including Glass Bridge navigation and NMEA data bridging.

The company operates a bespoke project-based business model, with each engagement engineered from concept to commissioning, supported by in-house programming that unifies multi-vendor technologies into a single intuitive user interface. Revenue is generated primarily through professional services for custom system design and installation, complemented by a recurring proactive after-sales care offering for installed yachts and residences. Long-standing partnerships with Crestron and Lutron anchor the technology platform, while relationships with Storm Audio and BARGO extend audio and integration capabilities. Sister brands Liquid Electrical and Liquid AV share the Auckland headquarters and broaden the commercial footprint.

Liquid Automation serves a concentrated base of ultra-high-net-worth clients globally, with ten named superyacht references and a self-described worldwide delivery capability from its single New Zealand base. The firm holds more international CEDIA awards for design and documentation than any other company in Australasia, a brand and credibility signal that underpins its positioning in the niche luxury integration market. Pricing is custom and not publicly disclosed; customer acquisition is direct, project-based, and relationship-driven rather than volume-led.

Name

Liquid Automation Ltd

Legal name

Liquid Automation Ltd

Website

https://liquidautomation.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Liquid Automation Ltd is an Auckland-based custom integrator founded in 2004 that designs, engineers, and supports luxury residential, superyacht, and high-end commercial automation systems worldwide for ultra-high-net-worth clients.

Ownership category

akta.pro rank

Product category

Smart Home and Marine Automation Systems Integration

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)

Keywords

• Smart home automation
• Marine automation systems
• Superyacht AV integration
• Commercial AV systems
• Lighting control solutions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom System Design and Installation: Project-based revenue from designing, building, commissioning and supporting bespoke integrated technology systems for residential, commercial and marine environments. End-to-end service from concept through installation.
2. Programming Services: In-house programming to integrate multiple technologies into intuitive user interfaces, delivered as part of system installation projects.
3. Proactive After-Sales Care: Ongoing support and maintenance services for installed systems, keeping technology reliable and performing at its best year-round.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Liquid Automation designs, engineers, programs, installs, and supports bespoke integrated smart technology systems for three markets: luxury residential homes, superyachts, and commercial spaces. Each project combines entertainment, lighting, security, climate control, networking, and unified control platforms into a single tailored system, with proactive after-sales care delivered as ongoing support. The company operates as a specialist systems integrator, leveraging in-house programming and partnerships with Crestron, Lutron, Storm Audio, and BARGO.

Product overview

Liquid Automation Ltd is a New Zealand-based company founded in 2004 that delivers award-winning smart technology for homes, yachts, and commercial spaces worldwide. The company's core offering is a portfolio of three integrated automation solutions: Residential Automation, Marine Automation, and Commercial Automation. These are complemented by an extensive suite of service modules including System Design, Lighting Control (with Lutron and Light Touch expertise), Programming, Window Treatments, IT Infrastructure, Glass Bridge Navigation, NMEA Integration, CCTV, Access Control, Satellite Internet, Documentation, and Proactive After-Sales Care. The company operates as a solution integrator, combining functionality with elegance through tailored, end-to-end systems built on exceptional standards from design to delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Automation Solutions Bespoke integrated smart home systems for luxury private residences, combining entertainment, lighting, security, climate control, and networking under a unified intuitive control platform. Targeted at high-net-worth homeowners seeking design-led, reliable, and elegant home automation.
• Marine Automation Solutions Integrated automation systems for superyachts and high-end vessels (39M to 108M), covering AV, networking, lighting, Glass Bridge navigation integration, NMEA data bridging, security, access control, satellite internet, and control platforms. Designed for maritime environments with redundancy, sea-going durability, and detailed as-built documentation.
• Commercial Automation Solutions Integrated smart technology systems for high-end commercial spaces, delivering entertainment, lighting, security, climate, and networking under unified control. Targeted at commercial property developers and organizations requiring sophisticated, professional-grade integrations.
• Proactive After-Sales Care and Support Ongoing subscription-based after-sales support and maintenance service for installed automation systems, resolving issues remotely where possible and keeping technology reliable, secure, and performing year-round.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• CrestroncoreTechnology or IntegrationCrestron logo prominently displayed indicating a primary technology partnership for control and automation platforms.
• LutroncoreTechnology or IntegrationLong-standing partnership with Lutron for lighting control solutions. Company has extensive experience with Lutron and Light Touch conversions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AMX (HARMAN): Established commercial-grade AV and control platform owned by HARMAN, broadly deployed in commercial automation. Comparable to Liquid Automation's commercial automation offering at the platform/architecture layer though not a direct integrator in the residential/marine niche.
• Savant: Premium smart home automation platform (and integrator channel) serving luxury residences, MDUs, and light commercial spaces. Competitor to Liquid Automation on the residential side and an alternative platform to Crestron in the same architectural channel.
• Crestron Electronics: Large US-based manufacturer of control and automation platforms used across residential, commercial, and marine environments. A core technology partner of Liquid Automation; broadly adjacent as the platform vendor whose product stack integrators deploy rather than a direct integrator competitor.
• Control4: Smart home automation platform serving mass-affluent through luxury residential via a global dealer/integrator channel. Provides overlapping capabilities to Liquid Automation's residential practice as an alternative integration platform and integrator ecosystem.
• Lutron Electronics: Leading manufacturer of residential and commercial lighting control systems. Long-standing core partner of Liquid Automation; comparable as a high-end lighting-control specialist serving luxury homes, hospitality, and marine-grade installations.

Regional players

• Bond Telecom: New Zealand-based specialist in marine electronics, AV, and IT systems for superyachts operating in the Asia-Pacific. Strongly comparable to Liquid Automation's marine practice, with overlap in NZ yard customers and a similar superyacht-focused value proposition.

Direct peers

• Bang & Olufsen Custom Installation: Luxury audio/video brand with a global bespoke installation network serving premium residences and select marine clients. Comparable to Liquid Automation in end-customer profile, design-led installation ethos, and premium pricing discipline.
• Sensory International: New Zealand high-end residential AV and smart home integrator serving luxury homes with Crestron/Lutron and similar premium platforms. Closely comparable to Liquid Automation's luxury residential practice and competes for similar Auckland/NZ high-end residential contracts.
• Yacht Intelligence: UK-based specialist in integrated AV, IT, lighting, navigation, and security systems for superyachts. Direct peer to Liquid Automation's marine automation practice, with comparable bespoke, project-based delivery model and similar end-customers (superyacht owners, builders, and management companies).

Others

• Audinate (Dante ecosystem integrators): Audinate provides Dante AV-over-IP networking widely used in commercial and marine AV; its integrator ecosystem overlaps with Liquid Automation's commercial and marine installation partners. Listed as an enabling/adjacent technology participant in the same smart home/AV stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liquidauto
• LinkedInlinkedin.com/company/liquid-automation-ltd
• Instagraminstagram.com/liquidautomation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Automation Ltd