Liquid Lab NYC

What Liquid Lab NYC does

Liquid Lab NYC is a privately held mixology services firm founded in 2008 and headquartered in the Flatiron district of Manhattan. The company delivers on-site cocktail catering, private and public mixology classes, large-scale event execution, virtual mixology instruction, and bar/restaurant consulting and menu design. Its technical differentiation rests on three craft pillars — Molecular Mixology, Artisanal/Prohibition-era Cocktails, and Health-Inspired Cocktail Concepts — which the firm characterizes as self-invented service categories.

The business operates an event-driven go-to-market targeting three primary client types: enterprise brand and corporate clients (e.g., Gucci, Hermès, L'Oréal, LVMH, Google, Pinterest, Nickelodeon, New York Jets, McKinsey, EY, PwC) for marketing activations and corporate entertainment; private individuals hosting weddings, birthdays, and celebrations; and hospitality venues seeking cocktail menu consulting. Pricing is quote-based and not publicly disclosed, with services delivered directly on-site in the Northeast (NYC, Connecticut, New Jersey) and via paid travel for national and international engagements (Mexico, Canada, Europe). A virtual class channel and a public class calendar with gift cards extend reach beyond in-person service.

The company is co-founded by Gregory Lucas (NYU-trained in food & beverage operations; International Sommelier Guild certified in 2022) and Parker Boase (Nashville-raised hospitality veteran, NYC-based since 2008). Marketing is anchored on an organic content strategy (blog, Instagram, Pinterest, YouTube) and sustained earned media, including features on NBC's Today Show, Good Day NY (FOX), the Katie Couric Show (ABC), the Meredith Vieira Show (NBC), and CBS Morning News, plus profiles on BusinessInsider, Amex Open Forum, and Guest of a Guest. With 6 employees, no disclosed funding, no parent company, and no acquisitions, Liquid Lab NYC operates as a founder-led, owner-operated services business rather than a venture-backed scale entity.

Name

Liquid Lab NYC

Legal name

Liquid Lab NYC

Website

https://liquidlabnyc.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Liquid Lab NYC is a Manhattan-based, founder-led mixology services firm founded in 2008 that delivers cocktail catering, private and virtual mixology classes, large-scale events, and consulting to enterprise brands, corporate groups, and private clients across the Northeast and internationally.

Ownership category

akta.pro rank

Product category

Mixology and Cocktail Event Services

NAICS

Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)

Keywords

• Cocktail catering services
• Mixology classes
• Private event bartending
• Corporate team building events
• Bar consulting services

Headquarters

HQ city

Manhattan (Flatiron District)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Cocktail Catering: On-site cocktail catering services for corporate events, weddings, and private parties. Customers book directly through the website or contact form. Pricing is quote-based depending on event size and requirements.
2. Mixology Classes (Private and Public): Private mixology classes for groups and corporate team building, plus public classes through their class calendar. Revenue generated per event or class booking.
3. Virtual Mixology Classes: Remote mixology instruction delivered virtually, enabling broader geographic reach.
4. Large Scale Events: Full-service mixology execution for large events including brand activations, TV segments, and major corporate functions.
5. Consulting and Menu Design: Menu development and mixology consulting services for restaurants, bars, and hospitality venues.
6. Brand Partnerships: Collaborations with brands for launches, influencer content, and celebrity endorsements, including mixology expertise for brand events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Liquid Lab NYC provides professional mixology services delivered on-site at client events, including cocktail catering for corporate and private functions, private and public mixology classes, virtual mixology instruction, large-scale event execution for brand activations, and consulting and cocktail menu design for hospitality venues. The offering is anchored in three proprietary technique pillars: Molecular Mixology, Artisanal/Prohibition-era Cocktails, and Health-inspired Cocktail Concepts. Services are sold on a quote-based, per-event/per-class basis directly to corporate, brand, private, and hospitality clients.

Product overview

Liquid Lab NYC is a mixology services company offering a portfolio of related services centered around cocktail making and education. The core offerings include Cocktail Catering, Private Mixology Classes, Large Scale Events, Public Class Calendar and Gift Cards, Virtual Mixology Classes, and Consulting and Menu Design. These services are supported by specialized techniques including Molecular Mixology, Artisanal/Prohibition-era Cocktails, and Health Inspired Cocktail Concepts. The company operates from a flagship location in Manhattan, serving clients throughout the Northeast and nationally/internationally via event facilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocktail Catering Professional on-site cocktail catering for corporate events, weddings, brand activations, and private parties, providing custom cocktail experiences using fresh, high-quality ingredients and cutting-edge mixology techniques including Molecular Mixology, Artisanal/Prohibition-era Cocktails, and Health-Inspired Cocktail Concepts.
• Private Mixology Classes Interactive, group-focused mixology classes conducted privately for teams, private groups, and corporate clients, teaching cocktail-making techniques and skills in a personalized, hands-on setting.
• Large Scale Events Full-service mixology execution for large-scale corporate functions, brand activations, TV segments, and major events, with capability to deploy teams nationally and internationally.
• Public Class Calendar and Gift Cards Scheduled public mixology classes available for individual booking through a public class calendar, with gift card options to gift mixology experiences to others.
• Virtual Mixology Classes Remote mixology instruction delivered via video conferencing, allowing participants to learn cocktail-making from any location.
• Consulting and Menu Design Expert consulting services for bars, restaurants, and hospitality venues, including cocktail menu design, recipe development, and operational guidance on mixology programs.

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Brand Partnerships ProgramcoreGTM or Marketing PartnerLiquid Lab NYC collaborates with brands for mixology services including brand launches, influencer content creation, national TV segments, and celebrity endorsements. The company offers bespoke cocktail experiences for marketing activations and brand events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stir Crazy Mixology: Mobile mixology and cocktail catering service focused on private and corporate events; comparable offering, customer type and on-site delivery model to Liquid Lab NYC.
• Shake Stir Sip: Event-based mixology and cocktail class provider running private and corporate cocktail experiences; competes for similar team-building and event bookings.
• BarStars NYC: NYC-based mobile bar and cocktail catering service for corporate and private events; directly competes with Liquid Lab NYC for the same mixology-driven event work in the Northeast.
• Muddling Memories: Mobile mixology and cocktail catering company serving weddings, corporate events and private parties; overlaps head-to-head with Liquid Lab NYC on event mixology services.
• The Cocktail Guru: Cocktail consulting, events and education brand that delivers mixology experiences, classes and bar program design — closely aligned with Liquid Lab NYC's consulting, classes and event offerings.
• The Liquid Project: Mobile bartending and cocktail catering company serving weddings, corporate events and private parties; comparable service mix and target customer base.
• Cocktail Academy: Mixology school and event provider offering cocktail classes, team-building and corporate experiences; mirrors Liquid Lab NYC's education-and-events model.

Broad incumbents

• Beam Suntory: Global premium spirits company that runs branded mixology experiences, activations and ambassador programs; competes for brand-activation budgets at the same luxury and enterprise customers.
• Diageo: Major spirits group with extensive brand-experience, mixology education and event-marketing capabilities; broader portfolio but overlaps directly on corporate mixology activations.
• Pernod Ricard: Global wine and spirits group running brand events, mixology programming and influencer/celebrity activations; adjacent incumbent competing for the same brand-experience dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/liquidlab
• Instagraminstagram.com/liquidlabnyc
• Pinterestpinterest.com/liquidlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Lab NYC