EPIC SANA Lisboa Hotel

What EPIC SANA Lisboa Hotel does

EPIC SANA Lisboa Hotel is a five-star luxury property located on Avenida Engenheiro Duarte Pacheco in Lisbon, Portugal, operated as part of the privately held SANA Hotels group under the legal entity EPIC SANA Lisboa Património Crescente, S.A. The parent group, SANA Hotels Portugal, S.A., operates 18+ properties across Portugal, Angola, Germany, and France under the EPIC SANA, MYTHIC SANA, EVOLUTION, and SANA brands. EPIC SANA Lisboa targets leisure travelers, business travelers, families, and social event planners with premium accommodation, the internationally awarded SAYANNA Wellness & Spa, on-site fine dining restaurants and bars, meeting and event facilities, and a corporate loyalty program (SANA Card).

The underlying technology stack is a conventional hotel property management system integrated with the TravelClick online booking platform powering the sanahotels.com reservations engine, supported by a contact center (phone +351 212 468 688; email [email protected]) and the SANA Card corporate membership channel. Distribution combines direct booking (with a Best Price Guarantee) with online travel agency partnerships and a dedicated Trade & Corporate sales team for group and event bookings. There is no disclosed AI/ML capability, proprietary data flywheel, or differentiated technology platform — the technology footprint is industry-standard hospitality commerce infrastructure.

The revenue model is multi-stream and transactional: nightly room rentals across flexible and non-refundable rate plans (city hotels from €104/night; beach hotels from €153/night), food & beverage (including an executive menu from €39), SAYANNA spa treatments and memberships (e.g., Summer Skin Glow Ritual at €185/person), meetings and events (corporate conferences, weddings, team building), and gift vouchers. Go-to-market is a hybrid of direct-to-consumer (website, contact center, email, social media on Facebook/Instagram/LinkedIn, the SANA Insider travel blog) and sales-led (Trade & Corporate team, SANA Card, group bookings). Strategic partnerships — Sport Lisboa e Benfica, TAP Miles & Go, and Lisbon Zoo — extend the marketing reach, and the SAYANNA brand extends the wellness product line (including SAYANNA Kids). No headcount, revenue, or funding data is disclosed.

Name

EPIC SANA Lisboa Hotel

Legal name

EPIC SANA Lisboa Património Crescente, S.A.

Website

https://lisboa.epic.sanahotels.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

EPIC SANA Lisboa is a five-star luxury hotel in Lisbon, Portugal, operated by the privately held SANA Hotels group (18+ properties across Portugal, Angola, Germany, and France), serving leisure travelers, business travelers, families, and event planners with premium accommodation, the SAYANNA Wellness & Spa, fine dining, and meetings and events.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGACAI)

akta.pro secondary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury hotel accommodation
• Wellness and spa services
• Corporate events and meetings
• Fine dining restaurants
• Hotel loyalty programs

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room rentals across multiple room categories, with flexible and non-refundable rate plans. Pricing varies by season and occupancy rates.
2. Food & Beverage: On-site restaurants and bars including fine dining options, room service, and executive menu offerings.
3. SPA & Wellness Services: SAYANNA Wellness & Spa services including treatments, massages, couple experiences, and membership programs.
4. Meetings & Events: Corporate events, conferences, weddings, social events, meeting rooms, and team building experiences.
5. Vouchers: Gift vouchers for hotel stays, restaurants, and spa experiences sold as e-vouchers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EPIC SANA Lisboa is a five-star luxury hotel in Lisbon operated by SANA Hotels Portugal, S.A., offering premium accommodation across multiple room categories, the SAYANNA Wellness & Spa, on-site restaurants and bars, executive menus, and meeting and event facilities. The hotel serves both leisure and business travelers with flexible and non-refundable rate plans, a Best Price Guarantee on direct bookings, and the SANA Card corporate loyalty program.

Product overview

EPIC SANA Lisboa Hotel is a luxury five-star hotel operated by SANA Hotels, a Portuguese hotel group. The property offers a comprehensive suite of hospitality services centered around its core accommodation product, supported by the SAYANNA Wellness & Spa branded spa and wellness facilities. Additional offerings include on-site restaurants and bars, meeting and event spaces for corporate functions and social events (weddings, celebrations), and the SANA Card loyalty program. The SAYANNA brand extends beyond EPIC SANA Lisboa to other properties, offering treatments, massages, fitness services, and specialized kids wellness experiences. The product portfolio is designed to serve both leisure and business travelers seeking premium hospitality in Lisbon.

Differentiator

Problem solved

Functional benefit

Brands

• SAYANNA Wellness & Spa: Internationally award-winning spa and wellness brand operated across SANA Hotels properties, featuring treatments, massages, fitness facilities, and wellness experiences.
• SANA Card
• EVOLUTION
• MYTHIC SANA

Products and services

• EPIC SANA Lisboa Hotel Accommodation A five-star luxury hotel in Lisbon offering premium accommodation across multiple room categories with flexible and non-refundable rate plans, targeting leisure and business travelers seeking luxury stays in Lisbon.
• SAYANNA Wellness & Spa Internationally awarded spa and wellness brand of SANA Hotels offering treatments, massages, couple experiences, fitness facilities, and relaxation experiences at EPIC SANA Lisboa with a natural light pool.
• Meetings and Events Facilities Meeting rooms, conference facilities, and event spaces for corporate events, weddings, social events, and team building experiences, supported by a dedicated Trade & Corporate sales team.
• Restaurants and Bars On-site restaurants and bars offering fine dining options, room service, and executive menus starting from €39 per visit, serving hotel guests and visitors at EPIC SANA Lisboa.
• SANA Card Loyalty Program Loyalty program offering advantages and exclusive benefits for members, including discounts and special offers across SANA Hotels properties in Portugal, Angola, Germany, and France.
• Gift Vouchers Gift vouchers for hotel stays, restaurants, and spa experiences sold as e-vouchers, allowing recipients to redeem across SANA Hotels portfolio.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Sport Lisboa e BenficacoreStrategic or Co-development PartnerSports partnership with major Portuguese football club Sport Lisboa e Benfica, offering exclusive experiences and benefits for SANA Hotels guests.
• TAP Miles & GocoreGTM or Marketing PartnerLoyalty program partnership allowing TAP Miles & Go members to earn and redeem miles on SANA Hotels bookings.
• Jardim Zoológico de Lisboa (Lisbon Zoo)minorGTM or Marketing PartnerPartnership offering exclusive experiences combining hotel stays with Lisbon Zoo visits for families.
• TravelClickcoreTechnology or IntegrationOnline booking technology provider powering the reservations system on sanahotels.com website for real-time availability and bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pestana Hotel Group: Portugal's largest hotel group, operating 4- and 5-star properties across Portugal, including Lisbon and Madeira. Directly comparable on Portuguese luxury scale, multi-brand portfolio, and integrated resort/spa offerings.
• Four Seasons Hotels and Resorts: Global luxury hotel operator competing with EPIC SANA in the 5-star city luxury tier, including in Lisbon where Four Seasons operates a flagship property. Comparable on luxury positioning, spa offerings, and high-end corporate and leisure demand.
• Vila Galé Hotels: Portuguese hotel group with resorts and city hotels across Portugal and Brazil. Comparable on multi-brand strategy, resort and urban property mix, and Iberian leisure/corporate traveler overlap.
• Tivoli Hotels & Resorts: Portuguese-origin luxury hotel group (now under Minor Hotels) operating multiple upscale and luxury properties across Portugal and internationally, directly competing with EPIC SANA in the Lisbon and Algarve luxury segments.
• Belmond (LVMH): Luxury hotel collection including heritage properties in Portugal (e.g., Reid's Palace). Comparable on luxury positioning, heritage/exclusive experience, and presence in premium Iberian destinations.
• Mandarin Oriental Hotel Group: Luxury hotel operator with award-winning spa concepts and city/resort properties in Europe. Directly comparable on luxury wellness positioning, high-end F&B, and premium room-rate tier.
• The Ritz-Carlton Hotel Company: Iconic luxury hotel brand within Marriott, with European city properties competing for the same leisure and corporate luxury demand as EPIC SANA Lisboa, including comparable spa, dining, and event experiences.

Regional players

• NH Hotel Group: Major Spanish/Iberian hotel operator with strong urban presence in Lisbon and Madrid. Comparable on Iberian urban hotel footprint and corporate traveler base, though positioned below EPIC SANA's luxury tier.

Broad incumbents

• Marriott International: World's largest hotel group with luxury (Ritz-Carlton, St. Regis, Luxury Collection) and premium brands. Competes with EPIC SANA in the Lisbon luxury market and matches its multi-tiered brand architecture at much greater scale.
• InterContinental Hotels Group (IHG): Global multi-brand hotel group with luxury (InterContinental, Six Senses) and upscale brands. Comparable on multi-brand portfolio strategy, loyalty (IHG One Rewards), and global distribution that overlaps with SANA's corporate demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sanahotels
• Facebookfacebook.com/sanahotels
• LinkedInlinkedin.com/company/epic-sana-lisboa-hotel
• Instagraminstagram.com/sanahotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIC SANA Lisboa Hotel