Action Coach

What Action Coach does

ActionCOACH Eastern Cape is a single-territory franchise of the global ActionCOACH business coaching brand, owned and operated by Liska Muller from Gqeberha (Port Elizabeth), South Africa. The franchise delivers business coaching services to small and medium business owners, executives, and corporate teams through three core channels: 1-2-1 personalized coaching, group business masterclasses, and GrowthCLUB quarterly planning workshops, supplemented by specialized 12-week programs in management, sales, entrepreneurship, emotional intelligence, and Enneagram-based development. The practice claims association with ActionCOACH's 30-year methodology and global network of 100,000+ business owners served.

The business operates on a services-led, event-driven go-to-market model combining inside sales (online questionnaire followed by coach outreach) with a heavy events motion (masterclasses, bootcamps, workshops, Women's Month events, business growth seminars). A free Coaching Chemistry Session valued at R4,999 functions as the primary lead magnet, paired with an online Business Health Check assessment tool for top-of-funnel qualification. Revenue is generated primarily through recurring coaching engagements and fee-based training programs, with pricing quote-based after consultation rather than publicly disclosed.

Technically, the offering is a human-delivered methodology business rather than a technology platform; no AI/ML capabilities, APIs, proprietary software products, or digital platforms are referenced in the underlying data. Distribution relies on a single regional office in Walmer, Gqeberha, supported by digital channels (website, newsletter, Facebook), events, and client testimonials. Named clients include Allan Gray (enterprise, since 2019), TDP SA Accountants (mid-market), and individual SMB owners. The franchise is currently hiring across chartered accountancy, business development, and learning & development roles, signaling organizational buildout rather than technology-led expansion.

Name

Action Coach

Legal name

ActionCOACH

Website

https://liskamuller.actioncoach.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

ActionCOACH Eastern Cape is a South African business coaching franchise owned by Liska Muller, offering 1-2-1 coaching, group masterclasses, and GrowthCLUB workshops to SMB owners, executives, and corporate teams in the Gqeberha (Port Elizabeth) region.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Sales Leadership & Revenue Executive Coaching (EDABANAL), Performance & Accountability Coaching (EDABANAD), Consultative Selling & Discovery (EDABABAC)

Keywords

• Business coaching services
• Executive coaching
• Leadership development
• Sales training programs
• Management training

Headquarters

HQ city

Gqeberha (Port Elizabeth)

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Coaching Services: Recurring coaching engagements including 1-2-1 personalized business coaching, group coaching through masterclass series, and quarterly GrowthCLUB planning workshops. Revenue generated through ongoing coaching program participation.
2. Training and Workshops: Fee-based training programs including 12-week business masterclasses, management training, sales masterclass, emotional intelligence workshops, and Enneagram masterclasses. One-time fee per program with potential for ongoing corporate engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ActionCOACH is a business coaching consultancy that works with businesses and individuals from start-ups through to executives. It sells 1-2-1 personalized coaching, group Business Masterclasses, GrowthCLUB quarterly planning workshops, and specialized training programs in management, sales, entrepreneurship, and emotional/social intelligence. Services are delivered by certified coaches in-person and virtually, structured around proprietary coaching methodologies refined over 30 years.

Product overview

ActionCOACH is a business coaching consultancy offering a structured portfolio of coaching programs and training services. The core offerings include Group Coaching via Business Masterclasses, GrowthCLUB quarterly workshops, and 1-2-1 individual coaching. These are supplemented by specialized 12-week intensive programs including the Entrepreneurs Bootcamp, Management Training, Sales MasterClass, Emotional & Social Intelligence Workshop, and Enneagram MasterClass. Additional tools include a Business Health Check assessment and a complimentary Coaching Chemistry Session as a lead magnet. The programs are designed for startups through executives, focusing on practical and results-driven solutions to improve business performance.

Differentiator

Problem solved

Functional benefit

Brands

• Business Masterclasses: Group coaching business masterclass series designed to transform businesses to higher profits and greater levels of success within one year.
• GrowthCLUB
• 1-2-1 Coaching
• Management Training Masterclass
• Sales MasterClass
• Entrepreneurs Bootcamp
• Emotional & Social Intelligence Workshop
• Enneagram MasterClass

Products and services

• Business Masterclasses (Group Coaching) Peer learning and expert guidance program with a structured one-year curriculum covering tools and strategies for higher profits and competitive advantage, for SMB owners seeking accelerated business growth.
• GrowthCLUB Quarterly one-day planning workshop that equips business owners with 90-day tactical planning sessions, time mastery strategies, and monthly accountability meetings to stay on course with their goals.
• 1-2-1 Coaching Direct one-on-one coaching with an ActionCOACH Business Coach for lasting business results, featuring selective acceptance and result guarantees for qualifying participants.
• Entrepreneurs Bootcamp 12-week business masterclass covering foundational building blocks for starting or revamping a business, including time, money, team management, marketing strategy, and system development.
• Management Training (12 Week Management Masterclass) Weekly interactive classes developing a management system for businesses, enabling reliance on competent and productive teams to achieve business goals.
• Sales MasterClass 12-week sales training program that transforms teams into top performers using ActionCOACH's proven sales training system, covering deal-closing techniques and revenue growth strategies.
• Emotional & Social Intelligence Workshop Two-day intensive workshop for corporates focused on building self-awareness, trust, emotional intelligence, and collaborative workplace capabilities within teams.
• Enneagram MasterClass Personality framework workshop that reveals core motivations, fears, and strengths of team members to unlock workplace productivity, innovation, and harmony.
• Business Health Check Online assessment tool that evaluates business health to help owners identify areas for improvement and safeguard their business's future.
• 6 Steps to Grow Your Business Seminar Practical, no-fluff seminar covering six proven principles for business growth with actionable ideas that are currently working for businesses.
• Free Coaching Chemistry Session Complimentary coaching session valued at R4,999 that serves as an initial assessment and consultation for prospective coaching clients and leads into paid engagements.

Quantifiable outcome

• 100,000+ business owners helped worldwide
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ActionCOACH (global franchise network): Global franchisor of the ActionCOACH business coaching system; this entity is a franchisee within the network, so the global brand is the closest direct peer sharing identical methodology, positioning, and target market.
• Vistage Worldwide: CEO peer advisory and coaching organization serving SMB and mid-market leaders; competes directly for executive coaching spend with a group-based advisory model similar to ActionCOACH's masterclasses and GrowthCLUB.
• Strategic Coach: Dan Sullivan's coaching program for entrepreneurs and executives focused on strategy, productivity, and growth; highly comparable in audience (SMB owners and executives) and recurring-coaching delivery model.
• Gazelles / Scaling Up (Verne Harnish): Growth coaching and training franchise serving SMB owners through Rockefeller Habits methodology; offers workshops and certified coaches comparable to ActionCOACH's masterclass and group coaching portfolio.
• EMyth Coaching: Business coaching program rooted in the E-Myth framework for small business owners; comparable in targeting owner-operators who need help working ON versus IN the business.
• Tony Robbins Business Coaching / Results Coaching: High-profile business and performance coaching brand serving entrepreneurs and executives; competes for premium coaching engagements with a personal-branded, results-focused delivery model.

Emerging players

• Entrepreneurs' Organization (EO): Global peer-learning network for entrepreneurs with member-driven learning forums and accelerator programs; competes for the same SMB/executive audience via group-based education rather than 1-2-1 paid coaching.
• Sandler Training: Global sales training and coaching franchise; overlaps with ActionCOACH's Sales MasterClass and corporate sales training offerings, though more narrowly focused on sales methodology.

Broad incumbents

• FranklinCovey: Large established provider of leadership, sales, and execution training; competes for corporate training budgets on management and leadership development overlapping ActionCOACH's Masterclass and EI workshop offerings.
• Dale Carnegie Training: Long-established global training franchise covering leadership, sales, and presentation skills; comparable in franchise-based delivery model and overlap with ActionCOACH's sales and leadership masterclasses for corporate and SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/actioncoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Coach