LitCam gGmbH

Name

LitCam gGmbH

Legal name

LitCam gemeinnützige Gesellschaft mbH

Website

https://litcam.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Education and Social Integration Programs (Sports-Based Learning)

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

International Development & Donor-Funded Education Programs (EDADALAB)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth education programs
• Sports-based learning
• Language promotion
• Social integration programs
• Reading promotion initiatives

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorship: LitCam finances its educational projects entirely through donations and sponsorship. Key funders include the Hessian Ministry of Culture, DFL Foundation, German Postcode Lottery, Evonik Foundation, and Union Investment. Additional funding comes from corporate sponsors and individual donors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

LitCam gGmbH operates a portfolio of free, school-based educational programs that combine language training, professional soccer coaching from Bundesliga partner clubs, and cultural activities for disadvantaged children in grades 3–6, supplemented by reading-promotion (Lese-Kicker), European cultural education (EUROKiK), and public discussion events (Kulturstadion). The organization is funded entirely through donations and sponsorship, with no fees charged to participating children, schools, or families.

Product overview

LitCam gGmbH operates a portfolio of educational programs centered on using the motivating power of soccer to promote education, language development, and integration for children in Germany. The core product is Football Meets Culture (FtK), an integrative education program combining soccer training with language lessons and cultural activities, implemented nationwide through 23 Bundesliga partner clubs. This is complemented by Löwenstark – Football Meets Culture, a Hesse-specific regional expansion reaching additional schools. Supporting programs include Lese-Kicker for reading promotion, EUROKiK for European cultural education, Kulturstadion for public discussions, and Ich spreche Chancen for language development. Together, these programs reached over 5,000 children across 200 project locations in the 2024/2025 school year.

Differentiator

Problem solved

Functional benefit

Brands

• Fussball trifft Kultur (FtK): Integrative educational program combining half language training, half football training, and additional cultural activities. Operates at over 30 schools with 23 partner clubs from professional football and the DFL Foundation.
• Löwenstark – Fußball trifft Kultur
• Lese-Kicker
• EUROKiK
• Kulturstadion

Products and services

• Fußball trifft Kultur (FtK) Integrative school-based educational program combining professional soccer coaching from Bundesliga partner clubs with German language training and cultural activities, delivered twice weekly at 30+ schools across 23–34 German cities for children in grades 3–6 from disadvantaged backgrounds.
• Löwenstark – Fußball trifft Kultur Regional Hesse-specific edition of the Fußball trifft Kultur program, expanding coverage to 46 schools in northern and central Hesse and reaching up to 1,000 children annually with language training, soccer coaching, and cultural activities.
• Lese-Kicker Nationwide reading-promotion program that awards prizes to the best children's and youth football books and engages more than 2,000 children annually through stadium tours and tailored educational materials.
• EUROKiK European cultural education project that connects schools with soccer and European culture, engaging 4,000 children from 150 schools across 24 countries under the umbrella of UEFA Euro 2024.
• Kulturstadion Annual discussion forum at the Frankfurt Book Fair bringing together prominent guests from sport, society, and culture to address what soccer can achieve in society.
• Ich spreche Chancen (I Speak Opportunities) Language promotion initiative that uses soccer as a gateway to improve children's German language skills and expand their educational opportunities.

Quantifiable outcome

• 90% of participants would recommend the projects to others
• +7 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bundesliga and Bundesliga 2 Clubs (23 partner clubs)coreStrategic or Co-development Partner23 professional Bundesliga and Bundesliga 2 clubs serve as cooperation partners in their respective cities, providing licensed coaches for weekly soccer training sessions at schools. Clubs include SV Darmstadt 98, FC St. Pauli, MSV Duisburg, 1. FSV Mainz 05, Eintracht Frankfurt, Fortuna Düsseldorf, 1. FC Köln, and others. They also engage children through stadium tours, press conferences, and match visits.
• SamsungminorStrategic or Co-development PartnerPartnered with LitCam for digital skills promotion within the Fußball trifft Kultur program, contributing to the 'Medien, aber sicher.' award recognition in 2016.
• Deutsche TelekomminorStrategic or Co-development PartnerThrough its Teachtoday initiative, Deutsche Telekom organized the 'Medien, aber sicher.' competition that awarded LitCam's digital skills work within FtK in 2016.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Laureus Sport for Good Foundation: International foundation funding sport-for-development programs that use sport to improve education and life outcomes for children and youth; directly comparable in mission, beneficiary profile, and sport-based intervention model.
• Teach First Deutschland: German non-profit placing graduates in disadvantaged schools to improve educational outcomes; comparable in education-equity mission, school-based delivery, and reliance on institutional and corporate funding.
• Streetfootballworld: Global non-profit network using football as a tool for social change and education in disadvantaged communities; the most direct peer because it operates the same sports-meets-education thesis across multiple countries and works with football clubs and NGOs.
• Stiftung Fußball & Kultur EURO 2024 gGmbH: German foundation using football for educational and cultural projects tied to UEFA Euro 2024; LitCam's EUROKiK is co-funded by this foundation, making it both a partner and a peer organization with overlapping beneficiaries.
• DFL Stiftung (DFL Foundation): The Bundesliga's official foundation, which is itself a funder and operational peer running sport-based education programs across Germany through professional clubs.

Broad incumbents

• SOS-Kinderdorf Deutschland: Large established German non-profit supporting disadvantaged children and families through residential and educational services; comparable in target population and donor-funding model, though it operates outside the sport-based delivery niche.
• Bertelsmann Stiftung: Major German foundation with significant education, integration, and social-mobility programs; comparable as a large established German foundation addressing similar education-equity themes, though at much greater scale and with broader mandates.

Others

• PHINEO gAG: German social-impact analytics non-profit that has itself rated LitCam with the Wirkt-Siegel seal of approval; comparable as an adjacent enabling organization in the German impact ecosystem and a potential analytics/intelligence peer for outcome measurement.
• UEFA Foundation for Children: European football's charitable arm funding children's education and welfare projects; comparable as an ecosystem enabler that has directly funded LitCam and shapes the funding landscape for sport-for-development organizations.

Emerging players

• Common Goal (streetfootballworld network): Initiative by streetfootballworld mobilizing football professionals to pledge a percentage of income to sport-for-development NGOs; comparable as an emerging fundraising-mechanism peer in the same sports-meets-education space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lit_cam
• YouTubeyoutube.com/channel/UCmUsa7YIxEpjEXFPTza8LaA
• Facebookfacebook.com/litcam
• LinkedInlinkedin.com/company/litcam-ggmbh
• Instagraminstagram.com/litcam_frankfurt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LitCam gGmbH