Little Life Pte. Ltd.

What Little Life Pte. Ltd. does

Little Life Pte. Ltd. is a Singapore-incorporated education services company that operates as a one-stop cross-border study abroad agency primarily serving Chinese families seeking K-12 and university education pathways in Singapore. Founded in 2012/2013 by Liao Yinghui (廖颖慧), the company bundles study abroad consulting, school placement, academic tutoring, exam preparation, visa processing, accommodation arrangement, and ongoing academic monitoring into an integrated service offering delivered in both Chinese and English. Its core technology is a bilingual course delivery platform (course.little-life.net) layered on top of an offline tutoring operation spanning two Singapore campuses (Bukit Timah Plaza and Tiong Bahru) and a Beijing branch established in 2023.

The company's product portfolio spans four layers: (1) core consulting services including the Singapore K-12 Study Abroad Solution, university admission applications (NUS, NTU, SMU, and international universities), and Singapore-specific landing services; (2) exam preparation modules covering AEIS, KET/PET, CAT4, WIDA, iTEP, IELTS, and TOEFL; (3) full-subject academic improvement courses aligned with IB, IGCSE, A-Level, and AP curricula, supported by approximately 300 self-developed training programs; and (4) premium offerings including the Set Sail Program (启航计划) for elite university admissions and the New Perspective English program. Revenue is generated primarily through per-student service fees for consulting and premium planning (professional services model), per-course enrollment fees for tutoring (recurring), and one-time fees for research study camps priced at approximately 17,800 RMB per participant.

Go-to-market is relationship-driven and multi-channel: the firm sells directly through its website storefront, WeChat consultations, and one-on-one advisor outreach, supplemented by offline events co-hosted with OCBC, PropNex, Noah's, and Sesame Street English, plus content marketing across WeChat, Xiaohongshu, Bilibili, and YouTube targeting affluent Chinese families. Official agent relationships with multiple Singapore international schools and universities constitute a distribution moat. The firm has reported over 100 successful student cases cumulatively and operates with a small team of approximately 11 employees, with no external institutional investment or parent company disclosed.

Name

Little Life Pte. Ltd.

Legal name

Little Life Pte. Ltd.

Website

https://littlelife.sg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Life Pte. Ltd. is a Singapore-based one-stop education services agency that helps Chinese families navigate K-12 and university study abroad pathways in Singapore, delivering bilingual consulting, exam preparation, tutoring, and premium admissions planning.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 留学咨询服务费: One-stop overseas education consulting services covering K-12 and university application consulting, visa processing, and school placement. Revenue is generated through service fees charged per student per admission cycle.
2. 课程辅导学费: Academic tutoring and exam preparation courses (AEIS, IB, IGCSE, A-Level, AP, KET/PET, IELTS, TOEFL). Revenue generated through course fees charged per student per subject or program enrollment.
3. 启航计划 (Premium Planning Service): High-end, long-term education planning and mentorship program for elite families, providing comprehensive academic counseling, interview training, and application coaching.
4. 研学项目收费: Research study camps and short-term learning programs in Singapore, including NUS and NTU summer programs, priced at 17,800 RMB per person for study camps.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Little Life Pte. Ltd. is a Singapore-based one-stop education services provider that helps Chinese families navigate Singapore's K-12 and university education pathways. Its core offerings include K-12 study abroad placement solutions, university admission application consulting, exam preparation courses (AEIS, IB, IGCSE, A-Level, AP, KET/PET, IELTS, TOEFL), a premium long-term planning program (启航计划), research study camps, and supplementary landing services such as visa processing, accommodation arrangement, and academic progress monitoring.

Product overview

Little Life Pte. Ltd. operates as a one-stop Singapore study abroad education services provider, offering a integrated portfolio of K-12 study abroad solutions, university admission applications, and academic enhancement courses. The core offerings include Singapore K12 Study Abroad Solutions, University Admission Application services, Singapore Special Services (visa, accommodation, academic tracking), and the premium Set Sail Program (启航计划). The company provides curriculum programs covering IB, IGCSE, A-Level, and AP systems, exam preparation courses (AEIS, KET/PET, iTEP), and general academic courses (public speaking, debate, creative writing). Research study programs and the New Perspective English program round out the service ecosystem, targeting Chinese families seeking Singapore education pathways.

Differentiator

Problem solved

Functional benefit

Brands

• 启航计划: 高端海外学习项目，提供从留学学术提升到留学学术导师的全方位金牌团队服务，涵盖留学申请、文书准备、科目选择、课业提升、备考冲刺及研究游学等。
• 新视角英语

Products and services

• Singapore K-12 Study Abroad Solution (新加坡K12留学解决方案) Comprehensive K-12 study abroad solution covering international schools, government schools, and private schools in Singapore, including application processing, exam preparation (AEIS), and placement services for Chinese families seeking Singapore-based schooling for their children.
• University Admission Application (大学入学申请) University admission consultation and application services for public and private universities in Singapore, including NUS, NTU, SMU, and international university applications to the US, UK, Canada, and Australia.
• Singapore Special Services (新加坡特色服务) Singapore landing services including visa processing, accommodation arrangement, academic progress tracking, and corporate visit internship opportunities for enrolled students.
• Set Sail Program (启航计划) High-end elite overseas study program providing comprehensive team-based academic support, application guidance, document preparation, and long-term supervision for top university admissions, including personal statement coaching and interview training.
• Singapore Entrance Exam Preparation (新加坡入学考试冲刺) Intensive exam preparation courses including Cambridge English (KET/PET), AEIS Mathematics, AEIS English, CAT4, WIDA Access, and iTEP SLATE Plus for students seeking admission to Singapore schools.
• International School Full-Subject Academic Improvement (国际学校全科学业提升) Full-subject academic improvement covering IB, IGCSE, A-Level, and AP curricula across English, Mathematics, Physics, Chemistry, Biology, and other subjects for international school students.
• New Perspective English (新视角英语) English language proficiency program with four themes: humanities history, technology frontier, classic literature, and East-West exchange, using immersive English online interactive teaching methodology.
• Research Study Programs (研学项目) Research study programs including NUS short-term study camps on negotiation skills and international economics, NTU AI programs, and Singapore career explorer tours for various age groups.

Quantifiable outcome

• Over 100 successful student cases across different age groups
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• 芝麻街英语minorGTM or Marketing Partner · 1 January 2020Partnered with Sesame Street English (芝麻街英语) in 2020 to conduct Singapore education topic sessions, expanding reach to families already engaged with international English education brands.
• OCBC (华侨银行)minorGTM or Marketing Partner · 1 January 2017Co-hosted Singapore investment and education sharing sessions with OCBC in 2017 as part of Little Life's deepening partnerships with Singapore and Chinese industry leaders.
• 诺亚 (Noah's)minorGTM or Marketing Partner · 1 January 2017Collaborated with Noah's on '走进新加坡' (Visit Singapore) events in 2017 to provide education immersion experiences for Chinese families.
• PropNex (博纳产业)minorGTM or Marketing Partner · 1 January 2017Co-hosted Singapore property and education sharing sessions with PropNex in 2017 to reach affluent Chinese families interested in Singapore education and real estate.
• 新加坡本地租房机构minorOthersCollaborates with local Singapore rental agencies to provide accommodation arrangements for students, ensuring housing near schools with good facilities.
• 新加坡私立大学 (宿舍合作)minorStrategic or Co-development PartnerEstablished partnership with Singapore private universities to provide priority access to student dormitory spaces for enrolled international students.
• 新加坡本地企业 (企业走访实习)minorOthersPartners with multiple local Singapore enterprises to provide students with company visits, industry leader insights, and internship opportunities for resume building and career planning.
• 新加坡知名国际学校 (官方代理/长期合作)coreStrategic or Co-development PartnerEstablished official agent and long-term cooperative relationships with multiple well-known Singapore international schools and higher education institutions, enabling priority placement and comprehensive service support for students.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• AECC Global: Asia-Pacific education consultancy with Singapore presence that assists students with overseas study applications including to Singapore institutions. Comparable service model of one-on-one admissions consulting for international student families.
• Augstudy: Singapore-based education consultancy that helps international students (including a significant Chinese segment) gain admission to Singapore schools. Direct overlap with Little Life's core K-12 and university application consulting offering in the same Singapore-China corridor.
• Adventus.io: Singapore-headquartered international student recruitment platform connecting students with educational institutions globally. Direct competitor in the cross-border education services space, operating with technology-enabled approach versus Little Life's service-heavy model.
• EIC Education (EIC Global): Singapore-based education consultancy providing overseas study advisory and application services to international students. Operates in the same Singapore study abroad advisory niche with similar Chinese-family customer focus.
• EduSpiral: Singapore-based education consultant providing counseling and application support for international students seeking Singapore institutions. Operates in the same cross-border education services niche with overlapping customer segments.

Broad incumbents

• IDP Education: Large publicly-listed global education services company (ASX: IEL) with extensive Singapore operations including IELTS testing and student placement. A much larger incumbent that overlaps with Little Life's university application and international placement services but at vastly greater scale and brand recognition.
• INTO Education: Global higher education pathway provider with partnerships in multiple countries including pathway programs for international students. Comparable in serving international student transitions to university, though at much larger scale and with a different delivery model (institutional partnerships vs. agency consulting).

Regional players

• Matrix Math (The Math Tutor): Singapore-based math and science tutoring provider serving students in international curricula including IB, IGCSE, and A-Level. Comparable academic enrichment offering to Little Life's tutoring modules, though focused on subjects rather than full study abroad consulting.
• The Learning Lab: Singapore-based tuition center providing enrichment programs across multiple subjects for primary and secondary students. Comparable exam preparation and academic tutoring offering, though serves local Singapore students more broadly rather than the international study abroad segment.
• MindSpace Education: Singapore-based education provider offering enrichment and tutoring programs including exam preparation. Comparable Singapore-based tutoring competitor, though focused on enrichment for local market rather than Little Life's international student segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LittleLifeBrandon
• LinkedInlinkedin.com/company/little-life-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Life Pte. Ltd.