livecom - Vereinigung der österreichischen Veranstaltungsdienstleister

What livecom - Vereinigung der österreichischen Veranstaltungsdienstleister does

livecom – Vereinigung der österreichischen Veranstaltungsdienstleister is an Austrian non-profit industry association (Vereinigung, ZVR 1740400356) headquartered at Sterngasse 3, 1010 Vienna, that serves as the unified representative body for the country's event services industry. Founded in March 2020 by eleven leading Austrian event companies as a spontaneous response to the COVID-19 crisis, the association aggregates the full breadth of the sector — event agencies, event catering, exhibition construction, media technology providers, furniture rental, event technicians, tent companies, venue operators, congress/trade fair/cultural/sports organizers, personnel services, logistics, security, decorators, moderators, technical service providers, and artists/entertainment — under a single membership umbrella. Membership has grown from the original 11 founding companies to 80+ member organizations and is structured in three tiers: ordinary members (companies with significant event-industry revenue, full voting rights), extraordinary members (employees, students, retirees of event companies, non-voting), and supporting members (entities outside the event industry, non-voting). The organization's revenue is derived entirely from recurring annual membership fees, with the exact tariff schedule distributed via downloadable documents rather than publicly listed on the website.

Livecom operates as a classic interest-representation and networking body rather than a technology platform. Its core 'product' is advocacy: a unified industry voice to Austrian politics, economy, science, and media, with the elected board (co-chaired since February 2024 by Jochen Praschl of K&P Süd GmbH and Katharina Zehender of Goin' Places GmbH) explicitly prioritizing sustainability ('Green Supply') and event safety as thematic agendas. Distribution is direct, via the livecom.at website (relaunched in 2024 after a 2023 hack), a protected member area, physical office in Vienna with limited published hours, and on-site presence at industry events such as BEST (vocational education fair), BIZ Autumn, and MEET 2024 (international event technology trade fair). The association supplements its core advocacy with a small set of supporting member-benefit partnerships: two Vienna-based tax advisory firms (FreshTax Steuerberatungs GmbH and Hager und Capek Steuerberatung) and a strategic co-development partnership with the Österreichische Theatertechnische Gesellschaft (OETHG) covering joint trade show presence, training standards, and the 'Veranstaltungslehrberuf' event technician apprenticeship. Operations are run by a five-person staff, with no proprietary software, app, or AI/ML capability disclosed.

Name

livecom - Vereinigung der österreichischen Veranstaltungsdienstleister

Legal name

livecom Vereinigung der österreichischen Veranstaltungsdienstleister

Website

https://livecom.at

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

livecom is a Vienna-based non-profit association representing Austrian event service providers (event agencies, catering, technical services, rental, venues, security, and more), founded in March 2020 by eleven industry leaders during the COVID-19 crisis and now serving 80+ member companies through tiered annual memberships, unified advocacy, and industry networking.

Ownership category

akta.pro rank

Product category

Industry Association / Trade Association

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Industry association services
• Event industry advocacy
• Professional trade association
• Membership association services
• Event services representation

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Livecom generates revenue through membership fees from three categories: ordinary members (companies with significant event industry revenue), extraordinary members (employees, students, retirees from event companies), and supporting members (physical or legal entities outside the event industry). Fee structures are documented in a downloadable tariff document on the association's website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

livecom operates a non-profit membership association (Vereinigung) representing Austrian event service providers across all industry segments. It offers three membership tiers (Ordinary with full voting rights, Extraordinary without voting rights, and Supporting) and serves as the unified collective voice advocating to policymakers, economy, science, and media on behalf of event industry professionals.

Product overview

livecom is a membership-based industry association (Vereinigung) for Austrian event service providers. It does not offer a product or software platform. The association functions as a networking, advocacy, and lobbying organization representing the Austrian event industry (Veranstaltungswirtschaft). Its members — who are independently operating businesses — provide individual services such as event agency work, event technology, catering, rental equipment, stage building, pyrotechnics, and other event-related offerings. livecom itself operates the livecom.at website as a communication and member portal; it does not sell or license a unified product or software suite to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ordinary Membership (Ordentliches Mitglied) Annual subscription membership for companies that generate a significant portion of their revenues in the event industry, providing full voting rights at the general assembly plus access to networking, advocacy, and representation services.
• Extraordinary Membership (Außerordentliches Mitglied) Annual subscription membership without voting rights for company employees, students, retirees, and apprentices of firms active in the event industry.
• Supporting Membership (Unterstützendes Mitglied) Annual subscription membership without voting rights for physical or legal entities or legally capable partnerships that do not generate revenues in the event industry but wish to support the association.

Quantifiable outcome

• Founded March 2020 with 11 companies; grew to 80+ member companies representing the breadth of Austria's event industry

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Österreichische Theatertechnische Gesellschaft (OETHG)coreStrategic or Co-development Partner · 1 March 2024Long-standing professional association for stage and event technology since 1973. Co-organizer of the MEET trade fair for event technology. Partnership includes joint presence at the BEST vocational education fair to promote careers in the event industry. OETHG manages the Academy offering practical seminars in technology, safety, and management. They were instrumental in establishing the 'Veranstaltungslehrberuf' (event technician apprenticeship) and contribute to occupational safety regulations.
• FreshTax Steuerberatungs GmbHsupportingOthersTax consulting partnership providing members with preferential access to tax advisory services. Founded in 2017, FreshTax specializes in serving founders, startups, SMEs, and freelancers. They offer expert tax guidance through a network of specialists, providing customized solutions for Livecom members.
• Hager und Capek SteuerberatungsupportingOthersVienna-based tax consulting firm serving businesses, self-employed, and freelancers with solution-oriented tax advisory services. 'Getting tax done' is their guiding principle. Provides tax expertise to support Livecom members' business operations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Professional Convention Management Association (PCMA): Global association for the business events industry serving meeting professionals, suppliers and destinations. Comparable membership-based association, though focused on business events strategy rather than the full event services supply chain.
• Society of Incentive & Travel Executives (SITE): Global association for the incentive travel and meetings industry. Comparable membership organization serving event professionals in a specific sub-segment Livecom represents (incentive travel/corporate events).
• International Association of Convention Centres (AIPC): International association of professional venue managers and convention centres. Comparable association serving Livecom's location/venue operator members, but global in scope.
• Meeting Professionals International (MPI): Global association for the meetings and events industry with chapters worldwide. Comparable membership-based association serving meeting/event professionals, though focused on corporate meetings rather than full event services.
• International Festivals & Events Association (IFEA): Global association supporting festival and event professionals. Comparable membership-based event industry association focused on festivals and live events — overlaps with Livecom's 'events, festivals, sports' sub-segment.
• International Live Events Association (ILEA): Global association for the live events industry serving event professionals worldwide. Comparable as an industry-body for live events, but broader/international in scope rather than a single-country national trade association.
• UFI – The Global Association of the Exhibition Industry: Global association of the world's leading tradeshow organizers and exhibition venues. Comparable trade body serving a major sub-segment of Livecom's member base (Messe/exhibition organizers and venue operators).

Regional players

• Association of Event Organisers (AEO): UK-based trade body representing companies that organize and supply events. Comparable national trade association for the events industry, focused on the UK rather than Austria/DACH.
• European Association of Event Centres (EVVC): European association of event venues and convention centres. Comparable industry association for venue operators across Europe, operating at regional (European) rather than national scope.

Direct peers

• Österreichische Theatertechnische Gesellschaft (OETHG): Austrian professional association for stage and event technology (since 1973). Direct peer — same geography and overlapping industry, with a long-standing mutual partnership with Livecom including co-organization of the MEET trade fair.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/livecom-vereinigung-der-%C3%B6sterreichischen-veranstaltungsdienstleister

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about livecom - Vereinigung der österreichischen Veranstaltungsdienstleister