99.9 Live FM
- Company typePrivate
- Founded-
- HeadquartersTownsville, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
99.9 Live FM firmographics
Firmographics- Name
- 99.9 Live FM
- Website
- https://livefm.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
99.9 Live FM industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Religious Radio Broadcasting (MPAIAEAF)
- akta.pro secondary industry
- Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)
Keywords
Where 99.9 Live FM is headquartered
LocationHeadquarters
- HQ city
- Townsville
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
99.9 Live FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Sponsorships: Local business sponsorships on-air, with programs like Shining Stars offering sponsorship time valued at over $50,000 to community groups. Sponsors include 12 local businesses for the 12 Days of Christmas event.
- Donations: Accepts donations from listeners and community members to support station operations. Dedicated donation page and 'Donate' navigation item available on website.
- Membership Program: Station offers membership program for listeners to become more involved with the station and support its mission.
- Volunteering: Station recruits volunteers for various station operations and community events.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
99.9 Live FM product offering
Product offeringCore offering
99.9 Live FM is a Christian community radio station broadcasting at 99.9 FM from Townsville, Queensland. It delivers faith-based programming including Christian worship music, Bible readings by local school children, interviews with Christian artists, and local community news. The station also runs community events (Easter Treasure Trail, Christmas activities) and a Shining Stars sponsorship program providing over $50,000 in airtime annually to local not-for-profit groups.
Product overview
99.9 Live FM is a Christian community radio station based in Townsville, Queensland, operating as a single unified broadcasting service. The station's product portfolio centers on its core radio broadcasting operation, supplemented by seasonal audio content productions (The Christ Easter Audio Experience, Easter Bible Readathon, Christmas Read-a-thon), community engagement events (Easter Treasure Trail, Shining Stars sponsorship program), faith support services (CareLine, Church Finder), and programming features (Sunday Spotlight music interviews). The offering functions as an integrated media platform combining broadcast radio with digital audio content and community-focused initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- 99.9 Live FM Radio Broadcasting Christian community radio station broadcasting 24/7 at 99.9 FM in Townsville, Queensland, featuring faith-based music, Bible teaching, local news, interviews, and listener interaction via text-the-studio.
- The Christ – An Easter Audio Experience A four-part Easter audio drama featuring cinematic sound design, moving music, and performances by actors including Tom Pelphrey, David Oyelowo, Patricia Heaton, and John Rhys-Davies, dramatizing the life of Jesus for Easter audiences.
- Easter Bible Readathon Nine-episode audio series featuring local Townsville school children sharing the Easter Bible story, broadcast on-air during Breakfast and Drive segments.
- Easter Treasure Trail Free annual family-friendly Easter community event held at The Strand in Townsville, featuring interactive clue stations, riddles, prizes, and community activities for local families.
- Sunday Spotlight Weekly Sunday radio program (12-3 PM) featuring interviews with Christian musicians, worship leaders, and faith-based content creators.
- Locally Curated Easter Playlist Spotify playlist curated by Townsville listeners featuring Easter-themed songs submitted by the local community.
- Christmas Read-a-thon Audio series featuring local Townsville school children reading the Christmas Bible story, broadcast daily at 3:30 PM during the Christmas season.
- Shining Stars Sponsorship Program Annual community initiative providing local not-for-profit groups, charities, sporting clubs, and churches with sponsored airtime on 99.9 Live FM, valued at over $50,000 collectively.
- CityWomen Care Packs Collaborative community initiative with City Women North Queensland and Townsville Women's Centre providing care packs for women 18+ who are homeless, at risk of homelessness, or escaping domestic and family violence.
- CareLine Spiritual support and counseling resource connecting listeners with faith-based guidance and community support services.
- Church Finder Online directory service helping listeners locate local churches in Townsville and surrounding North Queensland regions.
Quantifiable outcome
- Over $50,000 in sponsorship time offered to local community groups annually through Shining Stars program
- +2 more outcomes
Companies that use 99.9 Live FM
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
99.9 Live FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
99.9 Live FM partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- City Women North QueenslandcoreLive FM partnered with City Women North Queensland and Townsville's Women's Centre for the CityWomen Care Packs initiative. The partnership supports women 18 years and over who are homeless or at risk of homelessness and trying to escape domestic and family violence. Community members can drop off care pack donations at the Live FM studio at 215 Walker Street, Townsville.
- Townsville Women's CentrecoreJoint partnership with Live FM and City Women North Queensland to support homeless women and those escaping domestic violence through the CityWomen Care Packs initiative.
- 12 Local Businesses (Christmas Sponsors)coreLive FM partnered with 12 local Townsville businesses for the annual '12 Days of Christmas' scavenger hunt event running December 7-22. Each business contributes to the Christmas box prizes hidden across Townsville for community members to find.
- Various Local Community GroupscoreThe Shining Stars program offers over $50,000 in sponsorship time on 99.9 Live FM to local not-for-profit community groups, charities, sporting clubs, and churches. Participating groups include Beaches Church, The Leprosy Mission, The Pyjama Foundation, Northreach Upper Ross, Salvation Army Australia, Notch Townsville, Scripture Union, Queensland Youth Services, Centacare NQ, LIFT Dance, QCWA branches, Townsville Toy Library, Townsville Multicultural Support Group, Stable NQ, ADRA, Mission Australia, Kids Hope, and The Rock Christian Family Church.
- YWAM Medical ShipsminorCoverage and promotion partnership for YWAM Medical Ships PNG program activities, including interviews with patrons and updates on medical ship operations serving Papua New Guinea.
- Churches (Local Townsville)corePartnerships with local Townsville churches for content collaboration, church finder services, faith content programming, and community events including Easter services coordination and the annual Stable NQ Christmas festival.
- Local Schools (Townsville)coreCollaboration with local Townsville schools for programming including Easter Bible Readathon and Christmas Read-a-Thon where local school children read Bible stories on-air. Schools visited include Calvary Christian School, Annandale Christian College, and others.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
99.9 Live FM competitors and assessment
Company assessmentDirect peers
- UCB Australia: United Christian Broadcasters Australia operates a national Christian radio network with stations across multiple Australian cities, directly comparable to Live FM's faith-based radio format and sponsorship-driven community model.
- Faith FM: Christian community radio station with faith-based programming, volunteer-driven operations and local sponsorship model structurally similar to 99.9 Live FM's Townsville operation.
- Vision Christian Media: National Christian media organisation operating radio stations and digital audio content across Australia, with a faith-based programming format and community outreach model that closely mirrors Live FM's offering.
- Hope 103.2: Sydney-based Christian radio station broadcasting contemporary Christian music and faith-based programming with community engagement and sponsorship models directly analogous to 99.9 Live FM.
- 96five Family Radio: Brisbane-based Christian community radio station offering faith-based music, family programming, and community sponsorship opportunities; serves a comparable role to Live FM but in South-East Queensland.
Broad incumbents
- Spotify: Global audio streaming platform where Live FM already distributes curated playlists; competes for listener attention in music and podcast consumption but operates a fundamentally different on-demand model.
- ABC Radio (Australian Broadcasting Corporation): Australia's national public broadcaster with extensive regional radio network across Queensland including Townsville; competes for local advertising and listener attention but operates a non-faith-based general-interest format.
- SCA (Southern Cross Austereo): One of Australia's largest commercial radio networks operating stations across regional Queensland including Townsville; competes for local advertisers but offers mainstream secular programming.
- ARN (Australian Radio Network): Major Australian commercial radio broadcaster operating multiple stations in regional Queensland, competing for the same local advertising dollars and listener time as 99.9 Live FM but with a secular mainstream format.
Others
- iHeartRadio Australia: Digital radio aggregator that distributes Live FM's online stream alongside national broadcasters; relevant as an enabling distribution channel and indirect competitor for digital listener attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
99.9 Live FM social profiles
Digital presence99.9 Live FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
99.9 Live FM leadership team
Management profileNumber of profiles
Profiles1 record
99.9 Live FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
99.9 Live FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 99.9 Live FM
What does 99.9 Live FM do?
99.9 Live FM is a Christian community radio station broadcasting at 99.9 FM from Townsville, Queensland. It delivers faith-based programming including Christian worship music, Bible readings by local school children, interviews with Christian artists, and local community news. The station also runs community events (Easter Treasure Trail, Christmas activities) and a Shining Stars sponsorship program providing over $50,000 in airtime annually to local not-for-profit groups.
Is 99.9 Live FM a public or private company?
99.9 Live FM is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 99.9 Live FM founded?
99.9 Live FM was founded in -1. It employs 11 to 50 people.
Where is 99.9 Live FM based?
99.9 Live FM is headquartered in Townsville, Australia, in the Oceania region.
How does 99.9 Live FM make money?
Four revenue lines are on record. Sponsorships are the primary driver. The others are donations, membership Program and volunteering.
Who are 99.9 Live FM's main competitors?
Direct peers on record are UCB Australia, Faith FM, Vision Christian Media, Hope 103.2 and 96five Family Radio. Broad incumbents are Spotify, ABC Radio (Australian Broadcasting Corporation), SCA (Southern Cross Austereo) and ARN (Australian Radio Network). iHeartRadio Australia is listed as an others.
Does 99.9 Live FM have an API?
No public API is recorded for 99.9 Live FM.
What industry is 99.9 Live FM in?
99.9 Live FM's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAF, Religious Radio Broadcasting, with a secondary code of MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM). Its NAICS code is 51611 and its SIC code is 4832.