LIVELY KIDS

Name

LIVELY KIDS

Legal name

Lively Kids

Website

https://livelykid.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Clothing Retail

NAICS

General Merchandise Retailers (455), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro industry

PRIMARYCRAAABAD

Kids’ & Baby Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAGAIAF

Kids & Baby-Focused Catalog Department Store Retailers

Consumer Products & Retail/General Merchandise & Department Stores/Catalog & Direct-to-Consumer Department Store Retailers

Keywords

• Children's clothing retail
• Curated kids boutique
• Baby apparel
• Children's footwear
• Kids gifts

Headquarters

HQ city

Newburyport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: The company generates revenue through direct-to-consumer retail sales of curated children's clothing, accessories, toys, and gifts via its e-commerce website and physical boutique location. Revenue is one-time transactional, driven by individual product purchases with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lively Kids is a mom-owned boutique that sells curated children's clothing, footwear, accessories, toys, and gifts through an online Shopify storefront and a physical shop in Newburyport, MA. The assortment spans baby (0-24M), kids (2-7Y), tweens, and matching women's/mom styles, drawing from 20+ premium third-party brands such as Angel Dear, Jellycat, Hatley, Konges Sløjd, Mayoral, and Rylee & Cru.

Product overview

Lively Kids is a mom-owned e-commerce boutique located in Newburyport, MA, operating as a multi-brand retail platform powered by Shopify. The store offers a carefully curated collection of clothing and gifts for babies (0-24M), kids (2-7Y), and tweens, along with women's/mom matching styles. The product portfolio is organized into core categories including Baby Clothing, Kids Clothing, Tween Shop, Women's/Mom & Me, Shoes, Essentials (baby care and nursery items), and Learn & Play (books, toys, plush animals). The store carries 22+ curated third-party brands including Angel Dear, Jellycat, Hatley, Konges Sløjd, Mayoral, Rylee & Cru, and others, representing over 595 products. The company positions itself as offering timeless, stylish, and durable children's clothing that can be passed down through generations.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Clothing (0-24M) Clothing line for infants from newborn to 24 months, including footies, pajamas, rompers, tops, bottoms, sweaters, jackets, swimwear, and preemie sizes for baby boys, baby girls, and neutral collections.
• Kids Clothing (2-7Y) Children's clothing for ages 2-7, including tops, bottoms, sweaters, jackets, swimwear, and pajamas for both boys and girls.
• Tween Shop Clothing and accessories for tweens, including dedicated clothing and accessory collections.
• Women's / Mom & Me Women's clothing collection featuring mom and me matching styles for coordinated family outfits.
• Shoes Children's footwear including socks, slippers, first walkers, boys shoes, and girls shoes.
• Essentials Baby care and nursery essentials including accessories, winter accessories, hair and skin products, hats, sunglasses, nursery items, bathing products, feeding items, teething products, sleep items, swaddles, and soothers.
• Learn & Play Educational and entertainment products including books, cards, prints, cuddly dolls, Jellycat plush toys, toys, and outdoor play items.
• Cards & Prints Greeting cards and prints including baby cards, birthday cards, holiday cards, enclosure cards, and gift cards.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators1 record

Recent moves5 records

Direct peers

• The Tot: Curated marketplace for non-toxic, sustainable baby and children's products including clothing, toys, and nursery essentials; overlaps Lively Kids on premium curated assortment and parenting audience.
• Maisonette: Online multi-brand children's clothing and lifestyle boutique curating premium and designer kids' brands; the closest direct peer to Lively Kids in terms of curated multi-brand DTC model and target customer (style-conscious parents).
• Spearmint Baby: Online boutique specializing in curated baby and children's clothing, gifts, and accessories from premium brands; closely comparable to Lively Kids in assortment depth and boutique positioning.
• Monica + Andy: Direct-to-consumer baby and kids apparel brand with a focus on organic cotton, hand-picked styles, and gifting; highly comparable on curated baby/kids assortment and mom-targeted positioning.

Broad incumbents

• Hanna Andersson: Established DTC and retail children's clothing brand focused on durable, high-quality, sustainable kids' apparel; comparable customer base and product quality positioning but operates at significantly larger scale with owned retail.
• Carter's: Largest specialty retailer of baby and young children's apparel in North America; relevant benchmark for category scale and competitive pressure even though Lively Kids operates in a premium niche above Carter's mass-market positioning.
• Boden: British heritage brand with a U.S. DTC and catalog presence offering colorful, durable children's clothing with matching family styles; overlaps with Lively Kids on the Mom & Me and cheerful-print aesthetics.

Emerging players

• Babylist: Online baby registry and curated marketplace for baby products including clothing, gear, and gifts; overlaps Lively Kids on the parent audience and gifting use case, particularly for new and expectant moms.
• Rylee + Cru: Boutique children's clothing brand with soft, artistic designs carried prominently by Lively Kids (595+ listings); directly comparable on aesthetic, target customer, and DTC positioning, and competes for the same shopper.
• Jellycat: Premium British plush toy brand carried by Lively Kids; directly comparable on product category, gifting positioning, and the curated assortment overlap, though it is a supplier as well as a brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/livelykids
• Instagraminstagram.com/livelykids
• LinkedInlinkedin.com/company/lively-kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVELY KIDS