Live Magazine

What Live Magazine does

Live Magazine is an Italian online news and entertainment publication operating at livemag.it, headquartered in Alessandria (Ovada), Italy. Founded in 2014, the company publishes Italian-language content across multiple verticals including national and international news (LiveNews), opinion and commentary columns (LivePills with columns such as Un colpo di pennello, Bunker News, Good Life, CortinaMetraggio, Il mondo in valigia), people news (LivePeople), music (LiveMusic with Heroes sub-section), VIP and celebrity coverage (LiveVIP), video content (Video Pillole, Cuci Pillole), and a portfolio of nine themed podcasts covering health, food, tourism, cinema, and youth news. The publication places a particular editorial emphasis on Northwest Italy (Piedmont, Lombardy, Liguria) via a dedicated News Nord Ovest section sourced from the Italpress agency.

The company is built on a WordPress-based digital publishing platform with no proprietary technology stack, API, applications, or integrations disclosed. Distribution is direct-to-consumer via the website, supplemented by social sharing buttons (Facebook, Twitter), embedded podcast players, and a login/user account system suggesting newsletter capability. The product is free to readers and the stated revenue model is advertising-supported, with no pricing disclosed and no enterprise or B2B customers referenced. The organization is small, with six employees, no disclosed funding rounds, no parent company, no certifications, no patents, and no disclosed management team. Live Magazine operates as an independent, privately held Italian lifestyle and regional digital media micro-publisher.

Name

Live Magazine

Legal name

Live Magazine

Website

https://livemag.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Magazine is an Italian online news and entertainment publication (livemag.it) serving Italian-speaking readers, with a regional focus on Northwest Italy. It runs a WordPress-based portal with columns, video, podcasts, and VIP coverage, funded by advertising.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Core offering

Live Magazine is an Italian online news and lifestyle media portal that publishes free, ad-supported editorial content across multiple verticals including general news (LiveNews), video pills (Video Pillole), podcasts, people/lifestyle (LivePeople), music (LiveMusic), and VIP/entertainment (LiveVIP). It serves Italian-speaking consumers seeking online news and entertainment coverage.

Product overview

Live Magazine is an Italian online news media publication (livemag.it) offering news coverage across multiple verticals including LiveNews, LivePills (opinion/analysis content), LivePeople, LiveMusic, LiveVIP, Video Pillole, and various Podcast series. The site aggregates content from news agencies and publishes editorial commentary on current events, entertainment, sports, and lifestyle topics. It operates as a traditional digital media outlet rather than a technology product platform.

Differentiator

Problem solved

Functional benefit

Brands

• LiveNews: News section covering national and international news
• LivePills
• LivePeople
• LiveMusic
• LiveVIP
• Video Pillole
• Cuci Pillole
• CortinaMetraggio

Products and services

• LiveNews Online editorial section of Live Magazine dedicated to current events and general news coverage, targeted at Italian-speaking online readers.
• LiveMusic Online editorial section of Live Magazine focused on music news, artists, and music industry coverage for Italian online audiences.
• LivePeople Online editorial section of Live Magazine covering people, lifestyle, and human-interest stories targeted at Italian online readers.
• LiveVIP Online editorial section of Live Magazine dedicated to celebrity, VIP, and entertainment news for Italian-speaking audiences.
• Video Pillole Short-form video content offering on Live Magazine covering news, entertainment, and lifestyle in video format for Italian online audiences.
• Live Magazine Podcasts Audio podcast content produced and distributed by Live Magazine, covering news, entertainment, music, and lifestyle topics for Italian listeners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• AGI (Agenzia Giornalistica Italia): Italian news agency publishing original digital news content across multiple verticals, similar to Live Magazine's editorial scope and Italpress-style aggregated coverage model.
• HuffPost Italy: Italian edition of the HuffPost network, publishing digital news, lifestyle (Good Life-like content), and entertainment verticals targeting Italian-speaking audiences similar to Live Magazine.
• Adnkronos: Italian news agency (similar to Italpress) publishing digital news across multiple categories, with a comparable multi-vertical digital publishing model.
• Il Fatto Quotidiano: Italian online-led news publication with opinion columns, video, and podcast content, closely mirroring Live Magazine's mix of news, opinion (LivePills), and multimedia verticals.
• Fanpage.it: Leading Italian digital-native news outlet covering national, international, and lifestyle news with a multi-vertical structure similar to Live Magazine's LiveNews/LivePeople/LiveMusic verticals.

Broad incumbents

• La Stampa: Major Italian regional newspaper headquartered in Turin with strong Northwest Italy (Piedmont) coverage; offers both digital news and podcasts, directly competing for Live Magazine's regional audience.
• Panorama.it: Italian news magazine covering news, entertainment, and lifestyle with a multi-vertical portfolio overlapping Live Magazine's LiveVIP, LiveMusic, and LivePeople sections.
• Wired Italia: Italian edition of Wired magazine covering tech, lifestyle, and culture with podcasts and multimedia content; overlaps with Live Magazine's Lifestyle and entertainment verticals.

Regional players

• Il Secolo XIX: Historic Northwest Italy regional newspaper based in Genoa, covering Liguria and broader Piedmont/Lombardy region — directly competing with Live Magazine's Nord Ovest vertical for regional advertisers and readers.

Others

• Radio Vertigo: Italian radio station linked to Live Magazine's ecosystem; provides a comparison for the audio/radio arm of the business and potential cross-media distribution synergies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/live-mag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Magazine