LIVE NATION ESPAÑA, SAU

Name

LIVE NATION ESPAÑA, SAU

Legal name

LIVE NATION ESPAÑA S.A.U.

Website

https://livenation.es

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Live Event Ticketing and Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Touring Concert Promoters & Presenters (MPAGAAAA), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live event ticketing
• Concert promotion
• Music festival organization
• Event ticketing platform
• Accessibility ticketing services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Service Charges: Live Nation España generates revenue through the sale of tickets for concerts and festivals organized or promoted by the company. Revenue is collected via service charges included in ticket prices and processing fees charged by sales channels such as Ticketmaster (2€ per transaction).
2. Festival Operations and Promotion: The company operates and promotes music festivals including Mad Cool, Dcode, O Gozo Festival, and BBF Festival, generating revenue through ticket sales for these multi-day events.
3. VIP Packages and Premium Experiences: Sale of VIP packages that include event tickets combined with additional benefits and services such as premium seating, hospitality, and exclusive access experiences. VIP upgrades are also sold separately for customers who already have event tickets.
4. Platinum Tickets: Premium reserved seating in high-demand sections of venues, priced above standard tickets, with limited availability in specific grandstand sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Live Nation España promotes, organizes, and sells tickets for live concerts and music festivals across Spain through its LiveNation.es website, with transactions processed via Ticketmaster and additional distribution through El Corte Inglés. Its portfolio includes internationally touring artist concerts and owned festivals such as Mad Cool, Dcode, O Gozo Festival, and BBF Festival, supplemented by VIP packages, Platinum premium seating, accessible ticketing services, and bundled travel experiences.

Product overview

Live Nation España SAU operates a comprehensive live entertainment platform built around its core website LiveNation.es, a ticketing aggregation and sales platform for concerts, festivals, and events organized by Live Nation's group entities in Spain. The platform is structured as a core ticketing product supplemented by several add-on modules and sub-brands: Mi Live Nation provides registered user accounts with presale access and personalized alerts; Accessible Tickets, developed with Fundación ONCE, serves customers with disabilities; and multiple festival sub-brands (Mad Cool, DCode, O Gozo, BBF) extend the platform's event portfolio. The Live Nation Web Application (PWA) extends the platform to mobile users with push notifications. Ticket sales are processed via the Ticketmaster platform, with El Corte Inglés as a secondary sales channel. The product portfolio also includes VIP packages, presale tiers (Preventa Registrados and S.Smusic Santander-branded presale), and a travel integration via Azulmarino.

Differentiator

Problem solved

Functional benefit

Brands

• Live Nation España: Primary brand for concert and festival ticket sales in Spain

Products and services

• LiveNation.es Ticketing Platform Primary online ticketing platform that aggregates concerts and festivals organized or promoted by Live Nation España and its group entities, processes ticket purchases through the Ticketmaster platform, and provides event discovery, artist pages, and personalized user accounts for Spanish consumers.
• Mad Cool Festival Major multi-genre music festival held in Madrid, promoted and ticketed by Live Nation España, featuring international artists across multiple stages over multiple days.
• Dcode Festival Annual music festival held at the Universidad Complutense de Madrid campus featuring diverse artists and family-friendly programming including Dcode KIDS area; children under 10 enter free of charge.
• O Gozo Festival Galician multi-city music festival supported by the Agencia de Turismo de Galicia, programmed across different Galician cities throughout the year featuring international artists of various musical styles.
• BBF Festival Electronic music festival promoted and ticketed by Live Nation España through the LiveNation.es platform.
• Accessible Tickets Service Dedicated accessible ticketing service for persons with disabilities, offering PMR seats via the Ticketmaster phone channel, hearing accessibility tickets via email, and companion ticket options, developed in partnership with Fundación ONCE and supported on-site by NaviLens and BeMyVega accessibility technologies.
• Live Nation Viajes (Travel Packages) Travel package offering in partnership with Azul Marino that bundles travel and accommodation with Live Nation concert and festival tickets for attendees, accessible via livemusic.azulmarino.com.
• Undertale: The Determination Symphony World Tour (Spain Dates) Ticketed live orchestral concert experience featuring the Undertale video game soundtrack performed with new arrangements and projected game visuals, promoted by Live Nation España for February 2027 dates in Barcelona and Madrid.

Quantifiable outcome

• 16 Fundación ONCE volunteers supported approximately 250 people at accessibility initiatives
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Xunta de Galicia - Agencia de Turismo de GaliciaminorGTM or Marketing Partner · 1 January 2023Government tourism agency supporting O Gozo Festival, a project launched in 2023 to program international artists across different Galician cities with significant tourist and economic impact.
• IberdrolacoreGTM or Marketing PartnerOfficial partner of Live Nation España. Electricity company providing sponsorship and partnership support for live music events and concerts promoted by Live Nation in Spain.
• MahoucoreGTM or Marketing PartnerOfficial partner of Live Nation España. Major Spanish beer brand providing sponsorship and partnership for live entertainment events.
• Azul Marino (Travel)minorGTM or Marketing PartnerTravel partner linked through livemusic.azulmarino.com providing travel packages and accommodations for concert and festival attendees.
• Cantabria LabsminorGTM or Marketing PartnerOfficial partner of Live Nation España. Pharmaceutical/beauty brand providing sponsorship support for live music events.
• Fundación ONCEcoreStrategic or Co-development PartnerAccessibility partnership providing volunteering support, technology implementation (NaviLens, BeMyVega), and accessibility solutions for persons with disabilities at Live Nation concerts. 16 volunteers supported approximately 250 people at Fito & Fitipaldis concerts. Initiative includes accessible ticketing options for PMR, hearing, visual, and cognitive accessibility needs.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform and sales channel for Live Nation España. Processes ticket transactions, provides e-ticket and mobile ticket platforms, and manages customer service for ticket purchases. Applies 2€ service charge per transaction.
• El Corte IngléscoreChannel Partner/ Reseller/ DistributorOfficial sales channel partner for ticket sales. Offers online, telephone, and physical retail ticket purchasing. Accepts Bono Cultural payment method. Provides post-purchase support via phone and WhatsApp.
• Universidad Alfonso X el Sabio (UAX)minorStrategic or Co-development PartnerEducational partnership for new educational programs. Live Nation España collaborates with UAX on educational initiatives as part of its education section (Educación) and commitment to community development.
• Movistar Arena de MadridcoreOthersMajor Madrid venue hosting Live Nation concerts including Fito & Fitipaldis events. Equipped with PMR accessibility zones and accessibility technology solutions (NaviLens, BeMyVega) for inclusive concert experiences.

Scale indicators2 records

Expansion highlights6 records

Emerging players

• Doña Flor y sus dos maridos / Doctor Music Festival: Independent Spanish festival and concert promoter. Smaller in scale than Live Nation España or Primavera Sound but directly competes for festival audiences and artist routing in Spain, particularly in the indie/alternative segment.

Regional players

• Karsten Jahnke Konzertdirektion: German concert promoter (part of the FKP Scorpio group) with a comparable scale of mid-sized European concert and festival promotion. Useful as a regional peer benchmark, though primarily operating in Germany rather than Spain.
• OCESA (CIE): Mexico-based promoter (subsidiary of CIE) operating across Latin America with growing presence on Spanish-language tours routed through Spain. Comparable to Live Nation España's Spanish tour routing for Latin artists (Karol G, Shakira, etc.) and represents a regional rather than direct competitor.

Others

• Festicket: Festival-focused travel and ticketing platform bundling festival tickets with accommodation and travel. Comparable to Live Nation España's Azul Marino (livemusic.azulmarino.com) travel partnership, and represents an alternative distribution model for festival audiences.
• CTS Eventim: European ticketing and live entertainment group operating the Eventim ticketing platform across multiple European countries, including Spain. Provides competing ticketing infrastructure and runs its own promoter arm (Eventim Live), positioning it as both an infrastructure alternative to Ticketmaster and an emerging promoter peer.
• See Tickets: European ticketing platform active in Spain and other markets, competing with Ticketmaster as the underlying ticketing engine for promoters. Relevant because Live Nation España's ticketing economics depend on the competitive position of Ticketmaster relative to alternatives such as See Tickets.

Broad incumbents

• AEG Presents: AEG's European live entertainment arm is the closest global competitor to Live Nation Entertainment, promoting major tours and operating venues across Europe. It competes with Live Nation España for the same touring artists, festival partnerships, and Spanish arena routing decisions.
• WME (Endeavor): Global talent agency and live entertainment parent (WME/Endeavor) representing many of the same artists routed through Live Nation España. Competes indirectly on artist representation, tour routing, and now operates its own live event production business that overlaps with Live Nation's promoter role in Spain.

Direct peers

• Live Nation UK: Sister UK subsidiary of Live Nation Entertainment with a similar promoter + festival + ticketing role in the UK market. Most directly comparable in operating model (parent-supported promoter, festival portfolio, Ticketmaster integration), differing primarily by geography.
• Primavera Sound: Barcelona-based festival promoter and operator that runs Primavera Sound Barcelona and other major Spanish music events. Directly competes with Live Nation España's festival portfolio (Mad Cool, Dcode) for Spanish audiences, artist bookings, and sponsor dollars, and notably operates its own venue (Parc del Fòrum) giving it stronger ancillary capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LiveNationES
• YouTubeyoutube.com/channel/UCNf34_IKDXwY1gtCPutcICw
• Facebookfacebook.com/LiveNationES
• Instagraminstagram.com/livenationesp
• TikToktiktok.com/@livenationes
• LinkedInlinkedin.com/company/livenationes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVE NATION ESPAÑA, SAU