LivePartners | Affiliates Programs for Gambling and Games

Name

LivePartners | Affiliates Programs for Gambling and Games

Legal name

Global Interactive Marketing On-line Limited

Website

https://livepartners.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing Platform

NAICS

Gambling Industries (7132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Influencer & Social Affiliate Networks (Betting) (MPAEAMAH), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG), Poker Affiliate & Community Sites (MPAEAMAC)

Keywords

• Affiliate marketing
• IGaming affiliate programs
• Casino affiliate networks
• Sports betting affiliates
• Gambling affiliate platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CPA (Cost Per Acquisition): Fixed payment per verified first-time depositor. Tiered structure with higher payouts for greater volume. CPA is only paid for verified players. Minimum first deposit of 20 EUR required. For Sports/Poker: 20-50 EUR per player depending on monthly volume. For Casino: 50-100 EUR per player depending on monthly volume.
2. Revenue Share: Percentage of Net Gaming Revenue generated by referred players. Tiered structure from 10% to 35% based on monthly First Time Depositors (FTDs). Higher tiers unlock with increased player referrals. Calculation: (Bets - Wins - Bonus Costs - Poker Rake - Chargebacks - Taxes - Third Party Fees) x Revenue Share %

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LivePartners operates an affiliate program network that recruits webmasters and content publishers to promote online gambling brands NetBet (casino, poker, sports betting) and Casino777. The platform provides tracking software, real-time XML data feeds, geo-targeted marketing materials, banner and landing page tools, and tiered commission payouts (CPA or Revenue Share) for verified first-time depositors across 10+ European markets.

Product overview

LivePartners operates as an affiliate program network specializing in online gambling and gaming products. The portfolio consists of the core LivePartners Affiliate Platform (offering tracking, reporting, commission management, and marketing tools) supporting branded products NetBet (casino, poker, sports betting established 2001) and Casino777.nl (online casino for Dutch market, launched 2022). The platform offers two commission structures: CPA (fixed fee per verified player, €20-€100 depending on product and volume) and Revenue Share (10%-35% recurring commission). Supporting modules include marketing tools (banners, widgets, XML feeds) and dedicated account management services across 10 country markets.

Differentiator

Problem solved

Functional benefit

Brands

• NetBet: Casino, Poker and Sports betting platform. One of the leading betting websites in the European market, created in 2001.
• Casino777

Products and services

• LivePartners Affiliate Platform Core affiliate management platform providing tracking software, real-time XML data feeds, geo-targeted marketing materials, reporting dashboards, commission management, and affiliate account administration for casino, poker, and sports betting promotions across European markets.
• NetBet Flagship casino, poker, and sports betting brand offering gaming, poker, and sports wagering products across multiple European regulated markets, promoted through the LivePartners affiliate program.
• Casino777.nl Online casino brand launched in 2022 by Casino de Spa, offering online slots, live casino, and classic table games for the Dutch regulated market, promoted through the LivePartners affiliate program.

Quantifiable outcome

• Over 500,000 referred depositors generated through the affiliate program
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Casino777.nlcoreGTM or Marketing Partner · 1 January 2022Casino777.nl is the newest brand partner for the Dutch market, launched by Casino de Spa (established in 1763). Operating under a Netherlands gambling license since 2022, Casino777.nl offers online slots, live casino, and classic table games. This partnership extends LivePartners' reach into the regulated Dutch online casino market.
• NetBetcoreGTM or Marketing Partner · 1 January 2001NetBet is LivePartners' primary brand partner, offering Casino, Poker, and Sports betting products across European markets. Created in 2001, NetBet has grown into one of the leading betting websites in the European market with over 10,000 subscribers. LivePartners affiliates primarily promote NetBet products, and NetBet's established brand recognition and high conversion rates are key selling points for recruiting new affiliates.
• Casino de Spa S.A.coreStrategic or Co-development PartnerCasino de Spa S.A. (registered in Belgium, established 1763) is the parent company behind the Casino777.nl brand. The company holds a Netherlands gambling license and partners with LivePartners for affiliate program management. This is a core strategic partnership for the Dutch market expansion.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Raketech Group: Raketech is a publicly listed iGaming affiliate and content marketing company operating in sports, casino, and poker verticals across European and emerging markets. It directly competes with LivePartners for affiliate publisher relationships and operator brand inventory.
• Gambling.com Group: Gambling.com Group operates a portfolio of gambling affiliate websites and comparison platforms across regulated markets. It is a direct peer competing for the same affiliate traffic and the same operator brand partnerships as LivePartners.
• Oddschecker: Oddschecker is a UK-based odds comparison and affiliate platform focused on sports betting. It is a direct peer serving the same sportsbook-affiliate use case that LivePartners covers through its sportsbook widgets and CPA sports/poker commission plans.
• Game Lounge: Game Lounge operates an iGaming affiliate network running multiple comparison and review websites targeting regulated European markets. It is a direct peer with the same affiliate-program business model and target customer (operators like NetBet) as LivePartners.
• Better Collective: Better Collective is a publicly listed Danish gambling affiliate network operating sportsbook and casino comparison/affiliate sites across Europe and the US. It is the most directly comparable scaled competitor to LivePartners, both running multi-brand affiliate programs with CPA/RevShare structures across regulated markets.
• NetRefer: NetRefer provides affiliate and multi-channel tracking software specifically for the iGaming industry, powering affiliate programs for operators worldwide. It is a direct peer competing for the same operator clients and offering overlapping tracking/commission functionality.
• Catena Media: Catena Media is a publicly listed gambling affiliate network specializing in sportsbook and casino lead generation. It is a direct peer operating the same affiliate-program business model for the same operator brands that LivePartners serves (e.g., sportsbooks, online casinos).
• Income Access (Paysafe): Income Access is an affiliate software platform owned by Paysafe that powers affiliate programs for many gambling operators. It is a direct peer offering the same affiliate-tracking and commission-management technology infrastructure that LivePartners provides to its brands.

Broad incumbents

• Betsson Group (affiliate program): Betsson is a major publicly listed European gambling operator running multiple casino and sportsbook brands, each with proprietary affiliate programs. It is a broad incumbent that competes for the same affiliate publishers and offers similar CPA/RevShare economics as NetBet, which LivePartners promotes.
• Kindred Group (affiliate program): Kindred Group operates Unibet and other gambling brands with large proprietary affiliate programs. As a broad incumbent operator, Kindred is a relevant comparator for the affiliate economics, brand-inventory, and compliance frameworks that LivePartners must match to retain its affiliate base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/livepartners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivePartners | Affiliates Programs for Gambling and Games