LiveScore Bet
LiveScore Bet is an online sports betting platform serving consumers in the UK, Ireland, and Nigeria via country-specific web and mobile properties, generating revenue from wagering margins under the established LiveScore sports media brand.
- Company typePrivate
- Founded-
- HeadquartersUnited Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LiveScore Bet does
LiveScore Bet is an online sports betting platform that enables consumers in the United Kingdom, Ireland, and Nigeria to place wagers on sporting events through country-specific web and mobile-accessible properties. The platform operates under the LiveScore brand, which is established in real-time sports score tracking, allowing the betting service to leverage an existing audience of sports-engaged users. The product is delivered as a single unified platform with three regional variants — LiveScore Bet UK, LiveScore Bet IE, and LiveScore Bet Nigeria — each customized for its respective regulatory and customer environment, including responsible-gambling messaging such as BeGambleAware and 18+ age verification.
The underlying technology is described as an online web-based and mobile-accessible sports betting platform, with no proprietary technical features, patents, AI capabilities, or third-party integrations disclosed in the source data. The platform is accessible via dedicated country URLs (livescorebet.com/uk/, /ie/, /ng/), and the product page highlights mobile-friendly betting in Nigeria specifically. Distribution is exclusively direct-to-consumer through these digital channels, with no physical retail, resellers, or B2B partnerships documented.
LiveScore Bet generates revenue through sports betting wagers, retaining a margin (the "vig" or "juice") on net losses by bettors rather than charging subscription or licensing fees to consumers. The customer base is segmented geographically across three primary markets — UK, Ireland, and Nigeria — each consisting of adult consumers seeking convenient, jurisdiction-appropriate online sports betting. The company is headquartered in Gibraltar with operations across the three served markets and a disclosed headcount of 14 employees, suggesting either a lean operating model, a subsidiary structure relying on shared parent resources, or a partnership-driven/white-label delivery approach. Ownership, funding, leadership, and financial performance details are not disclosed in the available source data.
LiveScore Bet firmographics
Firmographics- Name
- LiveScore Bet
- Website
- https://livescorebet.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiveScore Bet is an online sports betting platform serving consumers in the UK, Ireland, and Nigeria via country-specific web and mobile properties, generating revenue from wagering margins under the established LiveScore sports media brand.
- Ownership category
- akta.pro rank
LiveScore Bet industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where LiveScore Bet is headquartered
LocationHeadquarters
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
LiveScore Bet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Sports Betting Wagers: LiveScore Bet generates revenue through sports betting activity, taking wagers on sporting events and retaining a margin (the 'vig' or 'juice') on losing bets. Customers place bets on various sports and events, with the platform earning from net losses by bettors.
Go-to-market motion1 record
Distribution channels3 records
LiveScore Bet product offering
Product offeringCore offering
LiveScore Bet operates an online sports betting platform that allows customers to place wagers on sporting events via web and mobile channels across three markets: the United Kingdom, Ireland, and Nigeria. The company delivers its betting service through country-specific websites (livescorebet.com/uk/, /ie/, /ng/) and earns revenue by retaining a margin (the 'vig' or 'juice') on losing wagers placed by customers. The platform is associated with the LiveScore brand, known for real-time sports scores, integrating scores/news with the betting experience.
Product overview
LiveScore Bet is a single unified online sports betting platform that provides mobile and desktop access to sports betting markets and odds. The platform operates through regional variants tailored for specific markets: LiveScore Bet UK (for United Kingdom customers), LiveScore Bet IE (for Ireland customers), and LiveScore Bet Nigeria (for Nigeria customers). Each regional product offers the same core sports betting functionality but is customized for its respective regulatory and customer environment.
Differentiator
Problem solved
Functional benefit
Companies that use LiveScore Bet
Customer profileSegments3 records
Ideal customer profiles3 records
LiveScore Bet technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LiveScore Bet partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
LiveScore Bet competitors and assessment
Company assessmentDirect peers
- Betway: Multi-jurisdiction online sportsbook and casino operator active across the UK, Ireland, and several emerging markets in Africa. Highly comparable to LiveScore Bet in product offering, D2C digital distribution, and multi-market geographic footprint including African exposure.
- Bet365: One of the largest online sportsbooks globally, offering mobile and desktop sports betting across multiple jurisdictions including the UK and Ireland. Direct peer to LiveScore Bet — same product (online sportsbook), same target customers (sports bettors), and same direct-to-consumer digital distribution model.
- Paddy Power: Major UK and Irish online sportsbook (part of Flutter Entertainment) with mobile-first product and strong brand recognition in the same UK/Ireland core markets that LiveScore Bet serves. Closely comparable in target customer, product category, and regulatory environment.
- BetVictor: UK and European-focused online sportsbook offering D2C mobile and desktop sports betting. Closely comparable to LiveScore Bet in product offering and UK-focused target market, though with less emerging-market exposure.
- Betfair: Major online sportsbook and betting exchange operating in the UK and Ireland. Direct competitor in the same sports betting category, with comparable D2C digital platform and target customers in LiveScore Bet's primary markets.
- Sky Bet: UK-leading online sportsbook (part of Flutter Entertainment) with strong sports-media cross-promotion via Sky Sports broadcasts. Notably, Sky was previously the parent of LiveScore, making this a direct comparable and historically-related competitor in the UK sports betting market.
Broad incumbents
- William Hill: Established UK-headquartered gambling incumbent offering sportsbook alongside broader betting and gaming products. Comparable in serving UK sports bettors but as part of a much wider portfolio including retail, gaming, and US operations, making it a broad incumbent rather than pure-play online sportsbook.
Emerging players
- 1xBet: Multi-jurisdiction online sportsbook with strong presence in emerging markets including Nigeria and other African countries. Comparable in multi-market D2C digital sportsbook model and Nigerian market exposure, though typically more casino-heavy than LiveScore Bet.
Regional players
- BetKing: Nigeria-focused online and retail sportsbook serving a similar Nigerian customer base via mobile-first product. Closely comparable specifically in the Nigerian market where LiveScore Bet operates, competing for the same regional sports bettor segment.
- SportyBet: Mobile-first online sportsbook focused primarily on African markets including Nigeria. Direct comparable in product (mobile sportsbook), target customer (African sports bettors), and one of LiveScore Bet's principal competitors specifically in the Nigerian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LiveScore Bet social profiles
Digital presenceLiveScore Bet financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveScore Bet leadership team
Management profileNumber of profiles
LiveScore Bet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveScore Bet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveScore Bet
What does LiveScore Bet do?
LiveScore Bet operates an online sports betting platform that allows customers to place wagers on sporting events via web and mobile channels across three markets: the United Kingdom, Ireland, and Nigeria. The company delivers its betting service through country-specific websites (livescorebet.com/uk/, /ie/, /ng/) and earns revenue by retaining a margin (the 'vig' or 'juice') on losing wagers placed by customers. The platform is associated with the LiveScore brand, known for real-time sports scores, integrating scores/news with the betting experience.
When was LiveScore Bet founded?
LiveScore Bet was founded in -1. It employs 11 to 50 people.
Where is LiveScore Bet based?
LiveScore Bet is headquartered in United Kingdom, in the Europe region.
How does LiveScore Bet make money?
One revenue line is on record: sports Betting Wagers.
Who are LiveScore Bet's main competitors?
Direct peers on record are Betway, Bet365, Paddy Power, BetVictor, Betfair and Sky Bet. William Hill is listed as a broad incumbent. 1xBet is listed as an emerging player. Regional players are BetKing and SportyBet.
Does LiveScore Bet have an API?
No public API is recorded for LiveScore Bet.
What industry is LiveScore Bet in?
LiveScore Bet's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 7132 and its SIC code is 7900.