LiveScore Bet

What LiveScore Bet does

LiveScore Bet is an online sports betting platform that enables consumers in the United Kingdom, Ireland, and Nigeria to place wagers on sporting events through country-specific web and mobile-accessible properties. The platform operates under the LiveScore brand, which is established in real-time sports score tracking, allowing the betting service to leverage an existing audience of sports-engaged users. The product is delivered as a single unified platform with three regional variants — LiveScore Bet UK, LiveScore Bet IE, and LiveScore Bet Nigeria — each customized for its respective regulatory and customer environment, including responsible-gambling messaging such as BeGambleAware and 18+ age verification.

The underlying technology is described as an online web-based and mobile-accessible sports betting platform, with no proprietary technical features, patents, AI capabilities, or third-party integrations disclosed in the source data. The platform is accessible via dedicated country URLs (livescorebet.com/uk/, /ie/, /ng/), and the product page highlights mobile-friendly betting in Nigeria specifically. Distribution is exclusively direct-to-consumer through these digital channels, with no physical retail, resellers, or B2B partnerships documented.

LiveScore Bet generates revenue through sports betting wagers, retaining a margin (the "vig" or "juice") on net losses by bettors rather than charging subscription or licensing fees to consumers. The customer base is segmented geographically across three primary markets — UK, Ireland, and Nigeria — each consisting of adult consumers seeking convenient, jurisdiction-appropriate online sports betting. The company is headquartered in Gibraltar with operations across the three served markets and a disclosed headcount of 14 employees, suggesting either a lean operating model, a subsidiary structure relying on shared parent resources, or a partnership-driven/white-label delivery approach. Ownership, funding, leadership, and financial performance details are not disclosed in the available source data.

Name

LiveScore Bet

Website

https://livescorebet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveScore Bet is an online sports betting platform serving consumers in the UK, Ireland, and Nigeria via country-specific web and mobile properties, generating revenue from wagering margins under the established LiveScore sports media brand.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online sports betting
• Sports wagering platform
• Mobile betting odds
• Sports betting markets
• Gambling platform

Headquarters

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Sports Betting Wagers: LiveScore Bet generates revenue through sports betting activity, taking wagers on sporting events and retaining a margin (the 'vig' or 'juice') on losing bets. Customers place bets on various sports and events, with the platform earning from net losses by bettors.

Go-to-market motion1 record

Distribution channels3 records

Core offering

LiveScore Bet operates an online sports betting platform that allows customers to place wagers on sporting events via web and mobile channels across three markets: the United Kingdom, Ireland, and Nigeria. The company delivers its betting service through country-specific websites (livescorebet.com/uk/, /ie/, /ng/) and earns revenue by retaining a margin (the 'vig' or 'juice') on losing wagers placed by customers. The platform is associated with the LiveScore brand, known for real-time sports scores, integrating scores/news with the betting experience.

Product overview

LiveScore Bet is a single unified online sports betting platform that provides mobile and desktop access to sports betting markets and odds. The platform operates through regional variants tailored for specific markets: LiveScore Bet UK (for United Kingdom customers), LiveScore Bet IE (for Ireland customers), and LiveScore Bet Nigeria (for Nigeria customers). Each regional product offers the same core sports betting functionality but is customized for its respective regulatory and customer environment.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Betway: Multi-jurisdiction online sportsbook and casino operator active across the UK, Ireland, and several emerging markets in Africa. Highly comparable to LiveScore Bet in product offering, D2C digital distribution, and multi-market geographic footprint including African exposure.
• Bet365: One of the largest online sportsbooks globally, offering mobile and desktop sports betting across multiple jurisdictions including the UK and Ireland. Direct peer to LiveScore Bet — same product (online sportsbook), same target customers (sports bettors), and same direct-to-consumer digital distribution model.
• Paddy Power: Major UK and Irish online sportsbook (part of Flutter Entertainment) with mobile-first product and strong brand recognition in the same UK/Ireland core markets that LiveScore Bet serves. Closely comparable in target customer, product category, and regulatory environment.
• BetVictor: UK and European-focused online sportsbook offering D2C mobile and desktop sports betting. Closely comparable to LiveScore Bet in product offering and UK-focused target market, though with less emerging-market exposure.
• Betfair: Major online sportsbook and betting exchange operating in the UK and Ireland. Direct competitor in the same sports betting category, with comparable D2C digital platform and target customers in LiveScore Bet's primary markets.
• Sky Bet: UK-leading online sportsbook (part of Flutter Entertainment) with strong sports-media cross-promotion via Sky Sports broadcasts. Notably, Sky was previously the parent of LiveScore, making this a direct comparable and historically-related competitor in the UK sports betting market.

Broad incumbents

• William Hill: Established UK-headquartered gambling incumbent offering sportsbook alongside broader betting and gaming products. Comparable in serving UK sports bettors but as part of a much wider portfolio including retail, gaming, and US operations, making it a broad incumbent rather than pure-play online sportsbook.

Emerging players

• 1xBet: Multi-jurisdiction online sportsbook with strong presence in emerging markets including Nigeria and other African countries. Comparable in multi-market D2C digital sportsbook model and Nigerian market exposure, though typically more casino-heavy than LiveScore Bet.

Regional players

• BetKing: Nigeria-focused online and retail sportsbook serving a similar Nigerian customer base via mobile-first product. Closely comparable specifically in the Nigerian market where LiveScore Bet operates, competing for the same regional sports bettor segment.
• SportyBet: Mobile-first online sportsbook focused primarily on African markets including Nigeria. Direct comparable in product (mobile sportsbook), target customer (African sports bettors), and one of LiveScore Bet's principal competitors specifically in the Nigerian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/livescore-bet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveScore Bet