LiveX-UMT

What LiveX-UMT does

LiveX-UMT is a Pakistan-based digital learning platform founded in 2022 and operated as a project of the University of Management and Technology (UMT), headquartered in Lahore. The company offers more than 100 courses spanning over 40 categories, structured around long-form NanoDegree programs in Data Science, Artificial Intelligence, Cyber Security, and Blockchain Technology, and shorter professional certifications in freelancing, accounting, digital marketing, motion design, video editing, and YouTube content creation. Courses are delivered via four modalities — online (Zoom), onsite, hybrid, and HyFlex (synchronous plus asynchronous) — with a VR-based live-class environment and a Spatial.io-hosted Metaverse Lounge positioned as differentiators. The platform is led by CEO Mohammad Farhan Sadiq, who concurrently heads UMT-Connected/E-UMT, and operates with a small team of approximately six employees.

The business runs on a one-time upfront payment model with no subscriptions. Standard certifications list at Rs. 4,950 (a 75% discount from Rs. 19,800), while short courses range from Rs. 6,600 for online delivery to Rs. 12,500 for onsite/HyFlex. Enrollment is self-serve through livex.tech, with payment via debit card or HBL bank deposit and 24/7 availability. LiveX employs a product-led growth motion, supplementing its website with content marketing (blog/SEO), an active presence across eight social media platforms, WhatsApp-based sales support, and word-of-mouth referrals. Customer segments are students and fresh graduates (primary), mid- and senior-level working professionals (secondary), and corporate clients seeking customized workforce upskilling. Revenue is not disclosed, no external funding rounds have been reported, and the company appears to be sustained by its institutional parent UMT rather than venture or growth capital.

Name

LiveX-UMT

Legal name

LiveX

Website

https://livex.tech

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

LiveX-UMT is a Lahore-based digital learning platform operating as a project of the University of Management and Technology (UMT), offering 100+ courses, NanoDegrees, and professional certifications to Pakistani students, professionals, and corporate clients via online, onsite, hybrid, and VR-based delivery.

Ownership category

akta.pro rank

Product category

Online Professional Education & E-Learning

NAICS

Educational Services (611), Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)

akta.pro secondary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Online certification courses
• Professional development training
• Nano degree programs
• Digital learning platform
• Freelancing skills training

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Course and Certification Fees: LiveX generates revenue through one-time upfront payments for individual course enrollments and certification programs. Learners pay a single fee for access to the complete certification. Payments can be made online via debit card or manually via bank deposit (HBL). The company also offers corporate training programs at presumably different price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LiveX-UMT operates a digital learning platform offering 100+ professional courses and certifications across 40+ categories, including long-form NanoDegree programs in Data Science, AI, Cybersecurity, and Blockchain, plus short-term certifications in freelancing, accounting, motion design, and digital marketing. Courses are delivered through multiple modes (online via Zoom, onsite, hybrid, and HyFlex) with a VR-based live-class immersive environment, and all certifications carry UMT accreditation.

Product overview

LiveX-UMT is Pakistan's first registered freelancing and digital learning platform operating as a comprehensive educational ecosystem. The platform offers a unified portfolio comprising the core LiveX Digital Learning Platform, supported by Nano Degree Programs (long-form tech skill programs in Data Science, AI, Cyber Security, Blockchain), Professional Certifications (short-term credentials in freelancing, accounting, marketing, design), and Corporate Training solutions. Key differentiators include VR-based live-class environments, a Metaverse Lounge for immersive social learning, and a HyFlex model allowing flexible attendance. The platform also features a Virtual Assistant for learner support and a Certificate Verification System for credential authentication. All programs are accredited by UMT (University of Management and Technology) and leverage Zoom for online session delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Nano Degree Programs

Quantifiable outcome

• Course ratings consistently average 5 stars across featured NanoDegree and certification programs on the platform.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UMT (University of Management and Technology)coreStrategic or Co-development PartnerLiveX operates as 'A Project of UMT' — an official initiative of the University of Management and Technology in Lahore, Pakistan. The platform delivers UMT-Accredited Digital Certificates upon certification completion. The CEO also serves as Head of UMT-Connected/EUMT, indicating a deep institutional partnership where UMT provides academic accreditation, institutional brand credibility, and potentially physical infrastructure, while LiveX provides the technology platform and digital learning operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Skillshare: Subscription-based online learning community for creative and business skills including video editing, motion design, content creation. Overlaps with LiveX's Certified Motion Design & Video Editing Professional and social media/digital marketing certifications.
• edX: Global MOOC consortium founded by Harvard and MIT offering university-backed professional certificates and MicroMasters in tech and business. Competes with LiveX's NanoDegree offerings on credibility and curriculum (AI, data science, cybersecurity) for learners seeking globally recognized credentials.
• Coursera: Global MOOC platform with university-accredited certificates, professional certificates, and degree programs in Data Science, AI, Cyber Security, and business. Competes with LiveX's NanoDegree catalog on content but offers globally recognized credentials at a similar or lower price point.
• Udemy: Global marketplace for on-demand video courses across business, tech, design, and marketing. Comparable course-by-course offering and similar PLG self-serve model; LiveX's marketed 'Udemy-style banner' positioning makes it a close substitute, especially for the same digital skills topics.

Emerging players

• DataCamp: Subscription-based platform focused specifically on data science, AI, and Python training. Direct topical overlap with LiveX's Data Science and Artificial Intelligence NanoDegrees and a comparable self-serve online delivery model for tech upskilling.

Others

• Coursera for Business: Enterprise arm of Coursera providing curated learning paths and admin tooling to corporate L&D buyers worldwide. A near-substitute for LiveX's Corporate Training product for Pakistani employers seeking globally recognized branded content with stronger admin and reporting features.

Regional players

• Simplilearn: India-based bootcamp and professional certification provider covering Data Science, Cyber Security, AI, and digital marketing with corporate training offerings. Closely comparable business model (certification-led, B2C and B2B), and a credible regional substitute for LiveX's stack of paid certifications.
• Great Learning: India-based professional education platform offering university-accredited online programs, bootcamps, and certificates in Data Science, AI, Cyber Security, and cloud. Comparable in format (paid certificates, university-backed) and competitive on price for South Asian learners seeking similar upskilling outcomes.

Direct peers

• Virtual University of Pakistan (VULMS): Public distance-learning university in Pakistan offering fully online degree and short-course programs. Competes with LiveX for the same Pakistani adult learner audience seeking affordable, accredited remote education; LiveX's CEO previously held senior roles here.
• DigiSkills.pk: Pakistan's flagship government-backed free online skills training program offering certificates in freelancing, digital marketing, and tech. Directly competes with LiveX on price (free), target segment (Pakistani youth/freelancers), and curriculum themes (digital skills, freelancing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LiveXtech
• YouTubeyoutube.com/@Livextechofficial
• Facebookfacebook.com/livextechofficial
• LinkedInlinkedin.com/company/livex-umt
• Instagraminstagram.com/livextechofficial
• TikToktiktok.com/@livextechofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveX-UMT