Living Beauty Inc.

What Living Beauty Inc. does

Living Beauty Inc. is a Toronto-based, founder-owned beauty products distributor and brand-management company founded in 2015 by Mariam White. The company operates as the exclusive Canadian distributor for a curated portfolio of international premium beauty brands across skincare (Biologique Recherche, Codex, Adipeau, Magicstripes), haircare tools (Manta, La Bonne Brosse), body care (Olverum), cosmetics (Ruby Hammer), self-tanning (Self Glow by James Read), lashes (LoveSeen), nails (Manucurist), and sexual wellness (Dame Products). It serves Canadian retailers, spas, medical spas, dermatologists, plastic surgeons, luxury hotel spas (including Fairmont Pacific Rim Vancouver and Shangri-La Toronto/Miraj Hammam Spa), and large national accounts such as Indigo and The Shopping Channel, with a field-sales team organized regionally across Western Canada and Eastern Ontario/Quebec/Maritimes.

The business model combines wholesale distribution with direct-to-consumer retail: the company sells to retail and professional partners via a B2B wholesale portal (livingbeautyinc.erplain.app/b2b/login) that supports EDI compliance, while also operating a flagship retail store at 672 Dupont St #103, Toronto, and an e-commerce site at living-beauty.com. Underlying operational capabilities include importation, cross-Canada fulfillment, warehousing, marketing/PR, sales support, and a national education and training program delivered in English and French. The company is small (12 employees), privately held, and bootstrapped with no external funding rounds disclosed.

Its go-to-market is a channel-partner / sales-led motion: Living Beauty identifies and onboards the appropriate Canadian retail and professional channel for each brand, executes market-entry campaigns and influencer outreach, and sustains ongoing training and merchandising support. Brand originators (Biologique Recherche FR, Manta UK, etc.) provide the underlying formulations and branding; Living Beauty's value-add is the Canadian regulatory and retail entry, logistics, salesforce, and brand-building infrastructure. Media coverage in 2026 (Retail Insider, ELLE Canada, FASHION, The Kit, Globe and Mail) supports ongoing demand generation across the portfolio.

Name

Living Beauty Inc.

Legal name

Living Beauty Inc.

Website

https://livingbeautyinc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Beauty Inc. is a Toronto-based, founder-owned distributor and brand manager that brings exclusive premium international beauty brands to Canadian retailers, spas, dermatologists, and luxury hotel spas via wholesale, a B2B portal, a Toronto flagship store, and e-commerce.

Ownership category

akta.pro rank

Product category

Premium Beauty Brand Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Beauty & Personal Care Online Retailers (CRAFADAC), Beauty & Personal Care Omnichannel (CRAFAEAB), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Premium beauty distribution
• Wholesale beauty brands
• Skincare brand representative
• Beauty retail Canada
• Cosmetic import services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Living Beauty Inc. generates revenue by distributing premium beauty brands to retailers, spas, and salons across Canada. They provide full-service brand management including sales, logistics, marketing, PR, and education.
2. Retail Sales: The company operates its own retail store (Living Beauty at living-beauty.com) selling directly to consumers, as well as a flagship store in Toronto.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Living Beauty Inc. is the Canadian distributor and brand representative for a curated portfolio of 12+ premium international beauty brands spanning skincare, haircare, body care, self-tanning, makeup, lashes, nail care, and sexual wellness (e.g., Biologique Recherche, Dame Products, James Read Tan, Codex, La Bonne Brosse, Ruby Hammer, Manucurist, Manta, Magicstripes, Olverum, Adipeau, LoveSeen). The company provides full-service brand management to retail and professional partners, including importation, warehousing, cross-Canada fulfillment, sales representation, marketing, PR, and bilingual training and education. It sells to retailers and spas through a B2B wholesale portal and to consumers through its Toronto flagship store and living-beauty.com e-commerce site.

Product overview

Living Beauty Inc. is a Canadian beauty products distributor and brand aggregator that curates an portfolio of international beauty brands. Their portfolio includes skincare brands (Biologique Recherche, Codex, Adipeau, Magicstripes), hair care tools (Manta, La Bonne Brosse), body care (Olverum), cosmetics (Ruby Hammer), self-tanning (Self Glow by James Read), false lashes (LoveSeen), nail care (Manucurist), and sexual wellness products (Dame Products). The company operates as a wholesale distributor bringing these brands to the Canadian market through sales, logistics, marketing, education, and public relations services. They maintain a B2B wholesale portal for retail partners and offer EDI compliance for retailer integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Biologique Recherche (Distribution) French professional skincare brand distributed in Canada by Living Beauty Inc., featuring personalized protocols, fragrance-free high-active formulations, the Skin Instant Lab diagnostic analysis system, and hero products such as Lotion P50T, Masque Vivant, Crème Matricielle, Serum Collagene Originel, Platysma, and the VIP O2 oxygenating line. Distributed to luxury spas, medical spas, plastic surgeons, dermatologists, and flagship retail.
• La Bonne Brosse (Distribution)

Quantifiable outcome

• 86% average monthly growth at flagship store since launch
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• IndigocoreChannel Partner/ Reseller/ Distributor · 1 January 2020National Canadian retailer launch of Dame Products during COVID-19 pandemic. Brand became top seller in wellness category within weeks, demonstrating successful retail partnership.
• Fairmont Pacific Rim VancouverflagshipChannel Partner/ Reseller/ DistributorPartnership with luxury hotel spa for Biologique Recherche products and treatments, representing premium positioning in the Canadian market.
• Shangri-La Toronto (Miraj Hammam Spa)flagshipChannel Partner/ Reseller/ DistributorPartnership with luxury hotel spa at Shangri-La Hotel for Biologique Recherche facials and exclusive treatments.
• The Shopping ChannelcoreChannel Partner/ Reseller/ DistributorJames Read Tan partnership with Canadian TV shopping channel. Products sold out during first show appearance with regular ongoing appearances.
• The Detox MarketcoreChannel Partner/ Reseller/ DistributorNatural beauty boutique retailer carrying multiple Living Beauty brands including Olverum.
• Biologique Recherche USminorGTM or Marketing PartnerPartnership with US counterpart on original content and marketing material development and influencer campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Detox Market: Canadian clean/natural beauty retailer carrying multiple brands Living Beauty distributes (e.g., Olverum); a hybrid retailer-distributor with retail stores and an e-commerce platform overlapping Living Beauty's natural beauty segment.
• Bravura Group: Canadian beauty brand distributor representing international fragrance, skincare, and cosmetics brands across retail and professional channels in Canada — closest comparable to Living Beauty's exclusive distribution business model.
• Marzena Beauty Group: Canadian distributor of international beauty and skincare brands with focus on medical spas, aesthetic clinics, and luxury retailers — direct competitor for premium skincare distribution mandates.
• Atelier Beauty Co. Toronto-based distributor of niche international beauty and skincare brands in Canada, operating in the same premium/professional channel ecosystem (spas, boutiques, dermatologists) as Living Beauty.
• Eurobeauty Inc. Montreal-based Canadian distributor of European beauty brands, focused on professional salon and spa channels with bilingual (French/English) capabilities similar to Living Beauty.
• Aman Group Canada: Canadian distributor of prestige international beauty brands supplying spas, salons, and specialty retailers — comparable exclusive-distribution business model with similar brand-portfolio curation.

Broad incumbents

• Murale: Shoppers Drug Mart-owned Canadian beauty retailer specializing in niche and prestige international brands — competes with Living Beauty's retail store and stockist partners for the same end consumer.
• Holt Renfrew: Canadian luxury department store with a large prestige beauty hall — represents a major channel for many of the same premium brands Living Beauty distributes and a potential direct customer or competitive retail channel.
• Estée Lauder Companies Canada: Multinational prestige beauty conglomerate owning many of the brand categories Living Beauty distributes in (skincare, makeup, fragrance); represents both a potential supplier and the dominant vertically-integrated competitor that could absorb distribution in-house.
• Sephora Canada: LVMH-owned specialty beauty retailer dominating the Canadian prestige beauty market; represents the largest indirect channel for many of the same brands Living Beauty distributes, and a potential alternative retail partner for the international brands Living Beauty represents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/livingbeauty.inc
• LinkedInlinkedin.com/company/living-beauty-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Beauty Inc.