Living Room
Living Room Jozi is a single rooftop event venue in Johannesburg's Maboneng Precinct, established 2012, hiring its space for weddings, corporate events, and private parties, supplemented by catering, bar, décor, and weekend public sessions.
- Company typePrivate
- Founded2012
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Living Room does
Living Room Jozi operates a single rooftop event venue on the 5th floor of the Maboneng Precinct in central Johannesburg, South Africa. The company was established in 2012 and employs a 12-person team. Its core offering is venue hire for private occasions, including weddings, birthdays, year-end functions, corporate events, and themed parties, with capacity ranging from approximately 100 to 220 guests depending on configuration and event type.
The venue is supplemented by a tiered service stack: full bar service, in-house and partner catering (including certified Kosher and Halaal options), tiered décor packages (Basic at R7,500 and Deluxe at R13,500), entertainment, and ancillary hire items such as hookah and photo-booth setups. Public ticketed sessions are held on weekends at R60–R80 per person, with ticketing handled through Quicket and cashless point-of-sale processed via Zapper. The business has been featured in lifestyle and design press including Elle, Marie Claire, and VISI.
The revenue model blends B2C consumer ticketing on weekends with B2C/B2B private-event hire, producing a mixed but event-driven revenue base. No external funding, parent company, or M&A activity is disclosed, and operations remain confined to a single Gauteng-based physical site.
Living Room firmographics
Firmographics- Name
- Living Room
- Legal name
- Living Room
- Website
- https://livingroomjozi.co.za
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Living Room Jozi is a single rooftop event venue in Johannesburg's Maboneng Precinct, established 2012, hiring its space for weddings, corporate events, and private parties, supplemented by catering, bar, décor, and weekend public sessions.
- Ownership category
- akta.pro rank
Living Room industry classification
Industry- Product category
- Event Venue Services
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
- akta.pro secondary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
Keywords
Where Living Room is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Living Room business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Venue Hire: Private venue hire for exclusive events including weddings, corporate functions, birthdays, and product launches. Venue hire confirmed upon receipt of payment and signed Terms and Conditions.
- Bar Sales: Revenue from fully stocked bar with signature cocktails, smoothies, and beverages. No minimum spend required from customers.
- Catering Services: In-house catering and partner catering services providing set menus, platters, canapés, buffets, spit braais, paella, and bespoke orders. Kosher and Halaal options available.
- Decor Services: Decor packages including basic (R7,500) and deluxe (R13,500) options, plus individual decor item rentals such as furniture, flowers, lighting, and bespoke design services.
- Public Event Entry: Entrance fees for public weekend events: R60 on Saturdays and Sundays, increasing to R80 after 4pm on Sundays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Venue Décor Package |
| Unit Pricing | Pay-as-you-go | Deluxe Venue Décor Package |
| Unit Pricing | Pay-as-you-go | Individual Decor Items |
| Unit Pricing | Pay-as-you-go | Public Event Entry Fee |
| Other | Pay-as-you-go | Venue Hire |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Living Room product offering
Product offeringCore offering
The Living Room Jozi operates a 150 m² rooftop event venue on the 5th floor of the Main Change Building in Johannesburg's Maboneng Precinct, offering exclusive venue hire combined with integrated catering, bar, decor, and entertainment services for weddings, corporate functions, private celebrations, and public weekend events. The venue's signature "rooftop jungle" combines vertical gardens and lush greenery with panoramic city views, supported by a Bedouin tent and weather-protection blind system.
Product overview
Living Room Jozi is a single rooftop event venue in Johannesburg's Maboneng Precinct, offering an 'urban jungle' eco-style experience with panoramic city views. The core offering is Venue Hire, complemented by integrated service modules: Catering & Bar Services, Décor & Design Services, Wedding Packages, DJ/Entertainment Services, and Hubbly/Hooka Hire. Add-on Decor Packages provide tiered (Basic R7,500 / Deluxe R13,500) and individual decor item rentals. Public events include weekly Saturday parties and Sunday sessions. The venue accommodates up to 220 standing or 150 formally seated guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Venue Hire Exclusive rooftop venue hire in Maboneng Precinct featuring 150 m² wooden decked floor space with panoramic Johannesburg city views, Bedouin tent coverage, transparent and canvas blinds system, and capacity for up to 220 cocktail standing or 150 mixed seated guests. Designed for weddings, corporate events, private parties, and product launches with a "Boho Urban Eco Style" aesthetic.
- Catering & Bar Services
Companies that use Living Room
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Living Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Living Room partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Living Room competitors and assessment
Company assessmentDirect peers
- Saint at The Marc: Rooftop restaurant, bar, and events venue in Sandton, Johannesburg. Comparable premium event and dining offering with skyline views and private hire for corporate and lifestyle events.
- Madison Avenue Johannesburg: Lifestyle venue in Johannesburg offering dining, drinks, and private event hire. Comparable in the JHB premium-event space with multi-format programming (corporate, celebrations, casual).
- The Marabi Club: Rooftop bar and club located in Maboneng Precinct, Johannesburg. Directly comparable as a rooftop nightlife and event venue in the same precinct, targeting overlapping public-event and private-hire clientele.
- Carbon Bar: Bar and events venue in Johannesburg with a strong design-led aesthetic and weekend event programming. Comparable in blending nightlife, bar, and private event hire with a distinctive venue identity.
- The Venue Melrose Arch: Premium event venue in Johannesburg offering corporate functions, weddings, and private celebrations. Comparable in its premium positioning and bundled event services (venue + catering + decor).
Emerging players
- The Press Lounge: Destination rooftop lounge and bar concept in the US with private event programming. Comparable rooftop-as-destination-venue model with similar view-driven value proposition, though in a different market.
Regional players
- The Lookout Cape Town: Rooftop event and dining venue in Cape Town with panoramic views. Comparable rooftop-as-event-venue concept but operating in a different geographic market.
Broad incumbents
- SkyBar at Southern Sun: Established rooftop bar within the Southern Sun hotel portfolio. Overlaps as a JHB rooftop experience but operates within a broader hotel-hospitality platform rather than a stand-alone venue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Living Room social profiles
Digital presenceLiving Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living Room leadership team
Management profileNumber of profiles
Profiles3 records
Living Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living Room
What does Living Room do?
The Living Room Jozi operates a 150 m² rooftop event venue on the 5th floor of the Main Change Building in Johannesburg's Maboneng Precinct, offering exclusive venue hire combined with integrated catering, bar, decor, and entertainment services for weddings, corporate functions, private celebrations, and public weekend events. The venue's signature "rooftop jungle" combines vertical gardens and lush greenery with panoramic city views, supported by a Bedouin tent and weather-protection blind system.
Is Living Room a public or private company?
Living Room is a private company. It is classified as unknown and is currently operating.
When was Living Room founded?
Living Room was founded in 2012. It employs 11 to 50 people.
Where is Living Room based?
Living Room is headquartered in Johannesburg, South Africa, in the Africa region.
How does Living Room make money?
Five revenue lines are on record. Venue Hire is the primary driver. The others are bar Sales, catering Services, decor Services and public Event Entry.
Who are Living Room's main competitors?
Direct peers on record are Saint at The Marc, Madison Avenue Johannesburg, The Marabi Club, Carbon Bar and The Venue Melrose Arch. The Press Lounge is listed as an emerging player. The Lookout Cape Town is listed as a regional player. SkyBar at Southern Sun is listed as a broad incumbent.
Does Living Room have an API?
No public API is recorded for Living Room.
What industry is Living Room in?
Living Room's product category is Event Venue Services. Its primary akta.pro industry code is MPAGAIAF, Rooftop Bars & Outdoor Nightlife Venues, with a secondary code of THAFAEAJ, Rooftop Bars & Beach/Pool Bars. Its SIC code is 7900.