LIZARD ADVENTURE LTD

What LIZARD ADVENTURE LTD does

Lizard Adventure Ltd is a UK-based private limited company founded in 2011 by Annette and J-P Eatock, operating from HAYLE, CORNWALL. The company provides guided outdoor adventure activities across Cornwall's coastline, including sea kayaking tours, coasteering, surfing lessons, stand-up paddleboarding (SUP), and group Mega SUP experiences. Activities are run from five coastal bases: Mullion Harbour and Cadgwith Cove on The Lizard Peninsula, Mousehole, Hayle Harbour, and Gwithian via the Gwithian Surf School sub-brand at Sunset Surf Café.

The underlying technology is operational rather than software-driven: fleets of stable sit-on-top kayaks, wetsuits, buoyancy aids, helmets, beginner boards from Cornish supplier Swell, improver boards from Soft Tech, and an 18-foot Mega SUP for 4-8 person group sessions, deployed under expert-qualified guides. The booking layer is a Viking Bookings widget integrated into lizardadventure.co.uk, with payments processed through Stripe.

The business model is direct-to-consumer, with per-person unit pricing of roughly £30–£60 for guided and hire sessions, group discounts for 6+, and premium rates for private sessions. Group-to-instructor ratios are kept low (e.g., 1:4 for surf lessons, 1:8 maximum). Revenue is highly seasonal, with peak operations between April and October. The company also operates Access Lizard Adventure CIC as a related entity and reports being licensed by the Adventure Activities Licensing Authority (AALA) and insured through Activities Industry Mutual. As of 2026, Lizard Adventure has been consolidated under the MAKAI brand within parent company Makai Watersports Limited while retaining the same ethos, team, and customer base.

Name

LIZARD ADVENTURE LTD

Legal name

Lizard Adventure Ltd

Website

https://lizardadventure.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lizard Adventure Ltd is a UK-based outdoor adventure activity provider founded in 2011, offering guided sea kayaking, coasteering, surfing lessons, stand-up paddleboarding, Mega SUP, and equipment hire across multiple coastal sites in Cornwall to individual tourists, families, and groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Mullion

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Adventure Activity Sessions: Per-person fees for guided adventure activities including sea kayaking, coasteering, surfing, stand-up paddleboarding, and mega SUP sessions. Both group and private session options available at different price points. Peak season April-October.
2. Equipment Hire: Daily and multi-day rental of kayaks, SUPs, surfboards, bodyboards, wetsuits, and safety equipment from locations in Cornwall. Discounts available for multi-day and multi-item hires.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lizard Adventure Ltd operates guided outdoor adventure activity sessions along the coast of Cornwall, including sea kayaking tours, coasteering adventures, surfing lessons, stand-up paddleboarding, and Mega SUP group experiences. The company also rents kayaks, paddleboards, surfboards, bodyboards, wetsuits and related safety equipment on a daily and multi-day basis from its harbour and beach locations.

Product overview

Lizard Adventure (now MAKAI as of 2026) offers outdoor adventure activities and water sports experiences across Cornwall. The portfolio includes sea kayaking tours, coasteering adventures, surfing lessons (via Gwithian Surf School), stand-up paddleboarding, Mega SUP group experiences, and equipment hire. Activities are available in group or private session formats, catering to all ability levels from complete beginners to experienced participants. The company operates from multiple coastal locations including The Lizard Peninsula (Mullion Cove, Cadgwith Cove), Mousehole, Hayle, and Gwithian.

Differentiator

Problem solved

Functional benefit

Brands

• Mousehole Adventure: Coasteering site located in Mousehole, the most westerly coasteering location in the UK, offering mixes of exhilarating jumps, huge sea caves and incredible wildlife.

Products and services

• Sea Kayaking Tours Guided 3-hour sea kayaking tours exploring The Lizard's coastline, hidden caves, coves and wildlife from Mullion Harbour and Cadgwith Cove. Suitable for all abilities from complete beginners to experienced paddlers, with private sessions available for bespoke experiences. Priced at £55 per person with all equipment included.
• Coasteering Sessions 2-3 hour guided coasteering sessions involving cliff scrambling, jumping into deep-water pools and swimming through sea caves. Multiple routes offered at The Lizard Peninsula and Mousehole, with group sessions at £50 per person and private sessions at £60 per person. All equipment (wetsuit, buoyancy aid, helmet) included.
• Surfing Lessons 2-hour group and private surf lessons at Gwithian beach, delivered through Gwithian Surf School at Sunset Surf Café. Includes qualified coaching, wetsuit, rash vest, surfboard, wetsuit boots, and use of private changing facilities and lockers. Priced at £45 per person with average 1:4 coach-to-student ratio.
• Stand-Up Paddleboarding (SUP) Guided stand-up paddleboarding sessions from Cadgwith and Mullion Coves on The Lizard Peninsula, suitable for all abilities. Sessions are tailored to group confidence and prevailing conditions, with private session options available for customized experiences.
• Mega SUP Group paddleboarding adventure on a high-spec 18-foot Mega SUP paddleboard accommodating 4-8 people. Teams work together to navigate the coastline, explore sea caves and handle swell as a coordinated group. Available April to October as private sessions only.
• Equipment Hire Daily and multi-day rental of kayaks, stand-up paddleboards, Mega SUPs, surfboards, bodyboards and wetsuits from Hayle Harbour, Mousehole Harbour, and Mullion/Cadgwith Coves. Priced at £30 per day per person for kayak or paddleboard hire, with discounts available for multi-day and multi-item hires. Includes safety equipment briefing and delivery service options.

Quantifiable outcome

• 1:4 average coach-to-student ratio for surf lessons (max 1:8)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• National TrustcoreStrategic or Co-development PartnerLizard Adventure works very closely with the National Trust and uses many of their sites for activities. The company is featured on National Trust's 'Make a Splash' programme for the Lizard. National Trust logos appear on the company website indicating a strong operational partnership.
• Surfers Against SewagecoreStrategic or Co-development PartnerStrong links with Surfers Against Sewage, an environmental charity protecting UK waves, oceans and beaches. Partnership supports environmental stewardship and marine conservation awareness.
• RSPBminorStrategic or Co-development PartnerLizard Adventure has strong links with the RSPB (Royal Society for the Protection of Birds), supporting wildlife conservation and education during adventure activities.
• Cornwall Seal GroupminorStrategic or Co-development PartnerStrong links with Cornwall Seal Group, an evidence-based conservation charity supporting seal protection and marine wildlife monitoring.
• National Coasteering ChartercoreStrategic or Co-development PartnerJ-P Eatock serves as vice-chair of the National Coasteering Charter. The company is also referenced on the National Coasteering Charter website as a member provider.
• AALA (Adventure Activities Licensing Authority)coreOthersLizard Adventure is licensed by the Adventure Activities Licensing Authority (AALA), indicating compliance with safety standards for adventure activities regulated by the HSE.
• Activities Industry MutualcoreOthersLizard Adventure is insured through the Activities Industry Mutual, the specialist insurance provider for the outdoor activities sector.
• WISE SchememinorStrategic or Co-development PartnerPartnership with WISE Scheme which seeks to minimise disturbance to marine wildlife through training and offering advice to both operators and the public.
• Institute for Outdoor Learning (IOL)minorStrategic or Co-development PartnerLizard Adventure is affiliated with the Institute for Outdoor Learning, the professional body for outdoor learning and adventure activity instructors in the UK.
• TYF (Tenby Yachting Federation / TYF Pembrokeshire)minorStrategic or Co-development PartnerJ-P Eatock serves as technical advisor for TYF in Pembrokeshire, where commercial coasteering originates, indicating industry leadership and advisory role.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Go Ape: UK's largest outdoor adventure activity operator with multiple sites nationwide. Overlaps with MAKAI in the family/group outdoor adventure category but operates at scale across the UK rather than specializing in coastal water sports.
• Haven Holidays: UK holiday park operator with on-site activities including kayaking, paddleboarding, and coasteering partnerships in coastal locations. Indirect competitor for UK family activity tourism spend.
• Center Parcs UK: UK holiday village operator that bundles outdoor activities (watersports, kayaking, SUP) into its family breaks. Competes indirectly with MAKAI for the same family activity-day wallet share, but as part of a wider accommodation package.

Direct peers

• Newquay Activity Centre: Cornwall-based provider of surfing, coasteering, paddleboarding and kayaking for tourists and groups. Competes head-to-head with MAKAI for the same Cornish tourism customers across overlapping activity types.
• Cornish Coasteering: Cornwall-based coasteering operator offering guided sessions along the Cornish coast. Directly comparable niche offering to MAKAI's coasteering routes on the Lizard Peninsula.
• Ocean High Cornwall: Cornwall-based watersports and coasteering operator. Comparable activity mix (coasteering, kayaking, SUP) and similar DTC online booking model targeting Cornish coast visitors.
• Wavehunters Cornwall: Cornwall surf school and coasteering provider based in Newquay/Fistral area. Directly competes for the same beginner-to-intermediate surfing and coasteering customer as MAKAI's Gwithian and Lizard offerings.
• Cornish Rock Tors: Cornwall-based outdoor adventure operator offering coasteering, kayaking, climbing and wild swimming across the Cornish coast. Directly comparable to Lizard Adventure/MAKAI in activity mix, target customer (families and groups), and Cornwall geography.
• Lizard Sea Safari: Wildlife and sightseeing boat tour operator operating out of the Lizard Peninsula, Cornwall. Shares the same geographic catchment and tourist base as MAKAI, but competes via boat-based wildlife experiences rather than active water sports.
• Discovery Surf School: Cornwall surf school providing lessons, equipment hire, and beginner surf experiences on Cornish beaches. Overlaps directly with MAKAI's Gwithian surf and equipment hire operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lizard-adventure-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIZARD ADVENTURE LTD