LENNY & JOE'S FISH TALE, INC

What LENNY & JOE'S FISH TALE, INC does

Lenny & Joe's Fish Tale, Inc. is a privately held, family-owned seafood restaurant chain operating two locations in coastal Connecticut along the Boston Post Road corridor: a full-service restaurant in Westbrook with two air-conditioned dining rooms, a heated all-season porch, and bar service; and a Madison Drive-In location featuring outdoor picnic seating, an ice cream shack, and a charity carousel. The company's core product is dine-in and takeout fresh seafood — including signature items such as the Hot Lobster Roll (100% lobster meat sautéed in butter on a toasted New England bun), Two Way Fried Combinations, Baked Stuffed Sole Casserole, Rhode Island-style Fresh Clam Chowder, and Lobster Bisque — with lunch specials served Monday-Saturday at Westbrook.

Underlying technology is limited to a standard restaurant stack: a point-of-sale and online-ordering layer provided by Spoton (with contactless curbside and call-ahead phone ordering at Madison), a marketing/website platform from Popmenu, and an email-based loyalty program (the Fish Tale FIN-atic VIP). No proprietary technology, mobile app, AI features, or third-party delivery marketplace integrations are disclosed. Supporting product lines extend the brand beyond food service and include Fish Tale Gift Cards (denominations $10 to $500, redeemable at either location) and branded apparel sold at both restaurants.

The business model is direct-to-consumer restaurant operations with transaction-fee revenue mechanics across dine-in, takeout, and online ordering; gift cards function as a stored-value one-time license stream; and apparel adds a small hardware/merchandise revenue stream. The company targets local residents, regional tourists, and repeat family/seasonal patrons. Marketing relies on word-of-mouth, a review-driven $500 monthly giveaway, and the FIN-atic VIP email program. No public revenue, headcount, funding events, M&A activity, or third-party delivery partnerships are disclosed; the company appears founder-owned with no external investors.

Name

LENNY & JOE'S FISH TALE, INC

Legal name

Lenny & Joe's Fish Tale, Inc.

Website

https://ljfishtale.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lenny & Joe's Fish Tale, Inc. is a privately held, family-owned Connecticut seafood restaurant chain operating two coastal Connecticut locations — a full-service Westbrook restaurant and a Madison Drive-In — serving local residents and regional tourists with fresh seafood, gift cards, apparel, and a VIP loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Seafood Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Seafood Fast Casual (THAFABAJ)

Keywords

• Fresh seafood restaurant
• Casual dining seafood
• Lobster rolls
• Fried seafood combinations
• Connecticut coastal dining

Headquarters

HQ city

Westbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: In-restaurant dining revenue from two Connecticut locations offering fresh seafood, fried combinations, broiled and sautéed dinners, rolls and sandwiches, and children's menu items.
2. Takeout and Online Ordering: Takeout orders available at both locations with online ordering through Spoton platform. Contactless curbside service provided daily.
3. Gift Cards: Gift cards sold in denominations from $10 to $500, redeemable at either Westbrook or Madison restaurant. Cards available for purchase online or in-restaurant.
4. Apparel and Merchandise: Branded apparel including T-shirts and other custom Lenny & Joe's logo merchandise sold at both restaurant locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lenny & Joe's Fish Tale operates two Connecticut seafood restaurants—one full-service location in Westbrook with indoor dining rooms, a heated all-season porch, and a bar, and one drive-in style location in Madison with an outdoor picnic area, ice cream shack, and charity carousel. The restaurants serve fresh seafood including lobster rolls, fried combinations, broiled and sautéed dinners, chowders, and lobster bisque, with dine-in, takeout, contactless curbside, and online ordering through the Spoton platform. Supplemental offerings include branded gift cards ($10–$500), apparel/merchandise, and the Fish Tale FIN-atic loyalty program.

Product overview

Lenny & Joe's Fish Tale operates as a dual-location full-service seafood restaurant concept in coastal Connecticut. The core offering consists of two restaurant properties—the full-service Westbrook location with dining rooms, porch, and bar, and the Madison Drive-In location with outdoor picnic area, ice cream shack, and charity carousel. The restaurant portfolio includes signature dishes such as the Hot Lobster Roll, Baked Stuffed Sole Casserole, Two Way Fried Combination plates, and Fresh Clam Chowder. Supporting products include Fish Tale Gift Cards (available in $10-$500 denominations), branded apparel, and the FIN-atic loyalty program. Menu items range from soups and appetizers to fried seafood combinations, broiled dinners, and seafood rolls, with lunch specials available Monday-Saturday. Both locations offer dine-in, takeout, and curbside service.

Differentiator

Problem solved

Functional benefit

Products and services

• Lenny & Joe's Fish Tale — Westbrook Restaurant Full-service seafood restaurant at 86 Boston Post Road, Westbrook, CT offering dine-in service with two air-conditioned dining rooms, an air-conditioned and heated all-season porch, bar service, and full wait staff. Serves lunch specials Mon–Sat 11am–4pm and offers the full menu for takeout.
• Lenny & Joe's Fish Tale — Madison Drive-In Restaurant Seaside seafood drive-in at 1301 Boston Post Road, Madison, CT featuring indoor waitress service, outdoor picnic seating, an ice cream shack, and a charity carousel. Offers contactless curbside takeout and call-ahead phone orders daily.
• Online Ordering for Pickup Online ordering service powered by Spoton that allows customers to place orders for pickup at either the Westbrook or Madison Drive-In location.
• Fish Tale Gift Cards Physical and digital gift cards sold in denominations ranging from $10 to $500, redeemable at either the Westbrook or Madison restaurant location. Cards are available for purchase online (mailed within 48 hours) or in-person at the restaurants.
• Fish Tale Apparel and Branded Merchandise Branded apparel and merchandise featuring the Lenny & Joe's Fish Tale logo (including T-shirts in various sizes) sold at the Westbrook and Madison restaurant locations.
• Fish Tale FIN-atic Loyalty Program Free-to-join customer loyalty program that delivers updates on exclusive events, secret menus, special offers, discounts, and loyalty rewards to members.

Quantifiable outcome

• Multiple customers report traveling 45+ minutes to 1 hour each way for dining experiences
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonefish Grill: National casual-dining chain specializing in fresh seafood with wood-grilled preparations. Comparable to Lenny & Joe's as a multi-unit full-service seafood concept, though at significantly larger scale and with broader geographic reach.
• Red Lobster: Largest seafood-focused casual dining chain in the US, offering lobster, shrimp, and seafood combinations. Comparable as a direct category competitor, though operating at vastly greater scale and with broader menu and price-point positioning.
• The Capital Grille: Upscale steakhouse chain with strong seafood menu and full bar service. Comparable to the Lenny & Joe's Westbrook location in its full-service dining model with bar, premium pricing, and special-occasion positioning.
• Smith & Wollensky: Premium steakhouse group with significant seafood menu focus. Comparable in offering an upscale full-service dining experience that includes seafood as a core category, though anchored by steakhouse offerings.

Direct peers

• Legal Sea Foods: Long-established New England seafood restaurant chain offering full-service dining featuring fresh fish, lobster, and chowders. Directly comparable to Lenny & Joe's in category focus, regional positioning, and full-service seafood dining model.
• Captain D's: Seafood-focused chain offering fried fish, shrimp, and seafood combinations in a more casual/quick-service format. Comparable to Lenny & Joe's Madison drive-in concept through its emphasis on fried seafood platters and value combinations.
• Truluck's: Upscale seafood restaurant group known for fresh fish and premium shellfish offerings. Comparable to Lenny & Joe's Westbrook location in its emphasis on quality seafood preparation and full-service dining experience.

Regional players

• Jekyll & Hyde: Themed family restaurant/bar concept. Listed as a partial comparator for the family-friendly dining and bar service model, though primarily a Northeast entertainment-dining concept rather than seafood-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lenny-&-joe's-fish-tale-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LENNY & JOE'S FISH TALE, INC