LJ Hooker Project Marketing ACT

What LJ Hooker Project Marketing ACT does

LJ Hooker Project Marketing ACT is a sales-led real estate project marketing agency operating exclusively in the Australian Capital Territory. The firm, legally constituted as Trebbin Pty Ltd, was established in 2002 as a specialist franchise arm of the LJ Hooker network (founded 1928) and is headquartered at 182-200 City Walk, Canberra. Its functional role is to act as the appointed sales and marketing agent for property developers launching off-the-plan apartments, townhouses, and new homes in Canberra and surrounding districts such as Belconnen, Turner, Parkes, Denman Prospect, Googong, Jacka, and Griffith. Active mandates currently span at least nine residential projects at varying price points, including COX Architecture-designed apartments at The Markets (Belconnen), SJB-designed residences at Botanical (Turner), and a 35-residence townhouse collection at Denman Peninsula.

The business operates as a traditional agency with no proprietary technology platform. Distribution is exclusively through a direct sales team of licensed real estate agents and sales consultants (plus dedicated personal assistants, an in-house marketing manager, and a graphic design manager) who run open homes, private viewings, and direct enquiry handling from the Canberra office. Marketing channels are limited to the company website (ljhookerprojects.com.au) and direct enquiry routing, with the broader LJ Hooker network providing brand and systems support.

Revenue is generated entirely on a transaction-fee basis: the firm earns sales commission on each settled property, with pricing set by the underlying developer rather than disclosed publicly. The firm has cumulative track-record metrics of 175+ sold-out developments, 6,500+ homes sold across more than 200 developments, and 450+ levels built. Leadership is anchored by Managing Director Andrew Ligdopoulos (30+ years in the industry, 2018 LJ Hooker World Champion Salesperson) and Director/Development Manager Keenan Veraar (20+ years, 50+ sold-out developments personally managed). Revenue, headcount, and developer-client concentration are not publicly disclosed.

Name

LJ Hooker Project Marketing ACT

Legal name

Trebbin Pty Ltd

Website

https://ljhookerprojects.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

LJ Hooker Project Marketing ACT is a Canberra-based sales-led real estate agency and LJ Hooker franchisee that markets and sells off-the-plan apartments, townhouses, and new homes on behalf of property developers across the Australian Capital Territory.

Ownership category

akta.pro rank

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Project marketing services
• Off-the-plan sales
• Residential property sales
• New home marketing
• Real estate agency

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Sales Commission: The company earns commission on the sale of off-the-plan apartments, townhouses, and new homes. Acts as the project marketing and sales agent for property developments in the ACT region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LJ Hooker Project Marketing ACT is a specialist real estate project marketing agency that provides sales and marketing services for off-the-plan apartments, townhouses, and new homes in the ACT region. The company works with property developers from initial planning through to settlement, and engages directly with buyers through dedicated sales consultants, open home events, and private viewings. It earns commission on individual property sales transactions.

Product overview

LJ Hooker Project Marketing ACT operates as a specialist real estate project marketing agency rather than a software product company. Their core offering consists of sales and marketing services for off-the-plan residential developments across Canberra and surrounding regions, including apartments and townhouses in various suburbs. Their portfolio includes current projects such as The Markets (Belconnen), Botanical (Turner), The Eastbourne (Parkes), Grove (Googong), Eden Park (Jacka), The Borough (Denman Prospect), 48 Stuart St (Griffith), Denman Peninsula, and Boulevard (Denman Prospect), along with numerous past projects spanning over 200 developments. The company provides end-to-end project marketing services including development sales, buyer engagement, and settlement support for property developers and purchasers.

Differentiator

Problem solved

Functional benefit

Brands

• LJ Hooker: The primary brand under which the company operates, part of Australia's best-known and most trusted real estate brand network established in 1928

Quantifiable outcome

• 175+ developments sold out in ACT
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Colliers International (Project Marketing): Colliers operates a large residential project marketing business across Australia, brokering off-the-plan apartment and townhouse sales for major developers. It competes for the same developer mandates and serves similar buyer segments as LJ Hooker Project Marketing ACT, though at a national scale.
• Knight Frank Australia (Residential): Knight Frank provides residential project marketing services in Australia, representing developers of new apartments and townhouses. It competes for similar developer mandates and operates with a similar commission-based revenue model in the new-home sales category.
• Raine & Horne (Project Marketing): Raine & Horne operates a national network of real estate offices in Australia, with project marketing capabilities for new residential developments. Like LJ Hooker Project Marketing ACT, it acts as a project marketing agent on behalf of developers selling off-the-plan properties.
• CBRE Residential Project Marketing: CBRE's residential project marketing division sells new-build apartments and townhouses for developers across Australia, including in the ACT. It is a direct competitor in the off-the-plan sales agency category with comparable commission-based economics.
• McGrath Estate Agents (Project Marketing): McGrath is one of Australia's most recognised residential real estate brands, with a dedicated project marketing division that sells off-the-plan apartments and townhouses for developers. Like LJ Hooker Project Marketing ACT, it earns commissions on new development sales and serves developer clients, making it a direct comparable in the project marketing agency space.
• JLL Residential (Project Marketing): JLL's residential business includes project marketing services for off-the-plan apartment and townhouse developments across Australia. It competes for the same developer mandates and uses a comparable agency/brokerage model.
• Savills Australia (Residential Project Marketing): Savills operates a residential project marketing practice in Australia focused on off-the-plan and new-development sales for developers. It is a direct competitor in the new-home sales agency segment and serves a similar buyer demographic.

Regional players

• PRDnationwide (Project Marketing): PRDnationwide is an Australian real estate network with project marketing capabilities, particularly strong in regional and secondary markets. It offers comparable project marketing services to developers, though it tends to focus more on regional markets than the ACT capital metro.

Broad incumbents

• Ray White (Project Marketing): Ray White is one of Australia's largest real estate networks with a substantial project marketing division handling new residential developments. It is a broader incumbent with significant scale and resources, competing for developer mandates across Australia.

Emerging players

• Belle Property (Project Marketing): Belle Property is an Australian boutique real estate brand that has expanded into project marketing for select new developments. While smaller in project marketing than the major networks, it competes for premium developer mandates in select markets with a similar commission-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lj-hooker-project-marketing-act

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LJ Hooker Project Marketing ACT