Landesjugendring NRW E.V.

What Landesjugendring NRW E.V. does

Landesjugendring NRW e.V. is a registered non-profit association (eingetragener Verein) founded in 1948 and headquartered at Sternstraße 9–11 in Düsseldorf, Germany. It functions as the umbrella Arbeitsgemeinschaft for 24 state-recognized youth associations in North Rhine-Westphalia, plus one Anschlussverband and one member with special status, and operates federally as a member of the Deutscher Bundesjugendring. Its core mission is to represent the interests of youth associations and young people in NRW in policy and public discourse across themes including democratic participation, sustainability, education, migration/integration, gender equality, and prevention of sexualized violence.

The organization's product portfolio is programmatic rather than software-based. Core offerings include the Juleica (Jugendleiter_innen-Card) youth-leader qualification program with its online application portal, the U16/U18 mock-election programs (300+ polling stations for the 2025 municipal cycle), the Kompass Bildungslandschaften NRW online navigation tool for educational landscapes, the #jungesnrw campaign for municipal youth participation, the Netzwerk für Demokratie und Courage NRW (NDC NRW) anti-discrimination network, the buntblick award, the Handlungsleitfaden Nachhaltigkeit sustainability guide, and the Schutzkonzept Workbook on protection against sexualized violence. The digital platform is built on WordPress with Beaver Builder, with integrations including Brevo for newsletter distribution, SurveyMonkey for forms, Google Analytics for web analytics, and embedded YouTube/Instagram/Facebook/Twitter content.

Revenue is non-commercial: the organization is primarily funded through recurring grants from the NRW Ministry for Children, Youth, Family, Equality, Flight and Integration, supplemented by recurring membership contributions from its 24 member associations and related members. It is governed by a Vorstand (chair team) and Geschäftsführung (executive directors Janine Winkler and Julia Andonie) and operates with a lean team of 11 employees, relying on its member associations and city/district youth rings for grassroots program distribution.

Name

Landesjugendring NRW E.V.

Legal name

Landesjugendring NRW e.V.

Website

https://ljr-nrw.de

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Landesjugendring NRW e.V. is a Düsseldorf-based non-profit umbrella association representing 24 state-recognized youth associations in North Rhine-Westphalia, delivering youth-leader qualifications, democratic-participation programs, and advocacy on youth policy issues since 1948.

Ownership category

akta.pro rank

Product category

Youth Advocacy and Services

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Education Systems Strengthening (Policy, Planning, EMIS, Governance) (BPADAKAK)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Gender Equality & Women’s Rights (BPADAGAF), School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM), Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Youth association advocacy
• Youth policy coordination
• Democracy education programs
• Youth leader training
• Civic participation support

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Primary funding from the Ministerium für Kinder, Jugend, Familie, Gleichstellung, Flucht und Integration des Landes NRW (Ministry for Children, Youth, Family, Equality, Flight and Integration of the State of NRW).
2. Membership Fees: Contributions from member youth associations and organizations affiliated with the Landesjugendring NRW.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Landesjugendring NRW E.V. is the umbrella association (Arbeitsgemeinschaft) for 24 state-recognized youth associations in North Rhine-Westphalia, plus one associate association and one member with special status. Its core offerings include coordination and advocacy on behalf of these member organizations, the Juleica (Jugendleiter_innen-Card) youth leader qualification and card program, U16/U18 mock election programs, democracy education through the Netzwerk für Demokratie und Courage NRW, the Kompass Bildungslandschaften NRW educational landscape navigation tool, and various publications and workshops on sustainability, protection from sexualized violence, and racism-critical youth work.

Product overview

Landesjugendring NRW E.V. is a non-profit umbrella organization (Arbeitsgemeinschaft) representing approximately 24 recognized youth associations, one associate member, and one member with special status in North Rhine-Westphalia, Germany. Founded in 1948 and based in Düsseldorf, it does not offer a software product in the traditional sense. Its primary 'products' are programs, services, and advocacy offerings focused on youth participation, democracy education, and youth welfare. Key offerings include the Juleica (youth leader card) qualification and training program, U16/U18 mock election initiatives, democracy promotion projects through the Netzwerk für Demokratie und Courage NRW (NDC NRW), the Kompass Bildungslandschaften NRW online navigation tool, the #jungesnrw campaign for municipal youth participation, and various publications including a sustainability action guide. These programs are delivered through its website, in-person events, and training sessions rather than through a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Juleica: Jugendleiter_innen-Card (Juleica) - a qualification card for youth leaders in Germany, issued by the Landesjugendring NRW as part of its engagement and qualification programs.
• #jungesnrw
• Netzwerk für Demokratie und Courage NRW (NDC NRW)
• buntblick

Products and services

• Juleica (Jugendleiter_innen-Card) Program A nationwide youth leader qualification and card system offered in Germany. The Landesjugendring NRW delivers Juleica training courses that qualify young people as youth group leaders, provides an online application system for the card, and organizes the annual Juleica-Dialog specialist conference. The card grants volunteers recognition and benefits for their youth work.
• U16/U18 Election Programs Mock election programs allowing young people under 16 and those aged 16-17 to participate in simulated elections aligned with real German elections (municipal, state, federal, and European). The organization coordinates hundreds of polling stations across NRW and publishes youth voting results and analysis.
• Netzwerk für Demokratie und Courage NRW (NDC NRW) A network for democracy and courage operating in schools, training institutions, and youth associations across NRW. It conducts project days against discrimination, trains volunteer teamers, and operates under the Landesjugendring NRW structure.
• Kompass Bildungslandschaften NRW An online navigation tool for educational landscapes in NRW, providing an interactive platform that maps and helps navigate educational opportunities and structures for young people across the state.
• #jungesnrw Campaign A campaign supporting youth associations and youth rings in their activities around municipal elections, including topic posters, informational brochures, and regional coordination to amplify youth voices in local politics.
• buntblick Award A competition that awards recognition to youth associations for their commitment to diversity and against group-focused misanthropy (gruppenbezogene Menschenfeindlichkeit).
• Handlungsleitfaden Nachhaltigkeit (Sustainability Action Guide) A comprehensive sustainability publication spanning over 70 pages, providing an overview of sustainability measures that youth associations, clubs, and organizations can use to make their work and structures more sustainable.
• Schutzkonzept Workbook (Protection Concept Workbook) A digital workbook on protection concepts against sexualized violence in youth association work.
• Rassismuskritische Workshops Modules on racism-critical youth association work within the Du.Ich.Wir. project (International Biographies in Youth Associations), addressing why racism criticism is important in youth organizations.

Quantifiable outcome

• Successful advocacy for lowering voting age to 16 in NRW (effective 2027)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Ministerium für Kinder, Jugend, Familie, Gleichstellung, Flucht und Integration des Landes NRWcoreStrategic or Co-development PartnerPrimary government funding partner providing essential financial support for the organization's operations and programs.
• Deutscher Bundesjugendring (DBJR)coreStrategic or Co-development PartnerFederal-level umbrella organization for German youth associations; Landesjugendring NRW is a member and participates in national youth policy coordination.
• LWL (Landschaftsverband Westfalen-Lippe) - LandesjugendamtmajorStrategic or Co-development PartnerCollaborates on Juleica-Dialog events and other youth work initiatives; provides supervisory support for youth associations.
• LVR (Landschaftsverband Rheinland) - LandesjugendamtmajorStrategic or Co-development PartnerCooperation partner for Juleica im Fokus events and youth work professional development.
• ISA NRW (Institut für soziale Arbeit)majorTechnology or IntegrationCollaborated on research project 'Schutzkonzepte gegen sexuelle Gewalt in der Jugendverbandsarbeit' (2018-2021); co-develops prevention training materials.
• Mobile Beratung gegen RechtsextremismusminorStrategic or Co-development PartnerPartner on the 'Damals wie heute' brochure about neo-Nazism in the Arnsberg region; joint democracy promotion work.
• Landeszentrale für politische Bildung NRWmajorStrategic or Co-development PartnerCollaboration on events addressing right-wing extremism prevention and democratic education.
• Heinrich-Böll-Stiftung NRWminorStrategic or Co-development PartnerPartners on democracy training camps and youth political education events.
• IDA-NRW (Informations- und Dokumentationszentrum für Antirassismusarbeit)majorStrategic or Co-development PartnerJoint organization of Fachtage on racism-critical youth work; cooperation on educational materials and training.
• AJS NRW (Arbeitsgemeinschaft Kinder- und Jugendschutz)majorStrategic or Co-development PartnerCooperation on hate speech workshops, antisemitism prevention, and discrimination education.
• Grüne Liga BerlinminorStrategic or Co-development PartnerExpert partner for sustainability training workshops on climate-friendly event organization.
• Netzwerk für Demokratie und Courage NRW (NDC NRW)majorStrategic or Co-development PartnerOperates under the LJR NRW umbrella; coordinates project days against discrimination in schools and youth associations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ljr_nrw
• YouTubeyoutube.com/user/LJRNRW
• Facebookfacebook.com/ljr.nrw
• Instagraminstagram.com/landesjugendring_nrw
• LinkedInlinkedin.com/company/landesjugendring-nrw-e.v.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landesjugendring NRW E.V.