Lobenbergs B2B - Weinprofi
Lobenbergs GUTE WEINE is a family-owned German wine retailer based in Bremen, operating the gute-weine.de e-commerce platform. It sells over 7,000 curated wines from approximately 1,000 winemakers to individual enthusiasts, collectors, and B2B hospitality clients in Germany and Austria.
- Company typePrivate
- Founded-
- HeadquartersBremen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lobenbergs B2B - Weinprofi does
Lobenbergs GUTE WEINE, operating under the B2B banner "Lobenbergs B2B - Weinprofi," is a family-owned German wine retailer headquartered in Bremen. The company operates an e-commerce wine platform at gute-weine.de offering over 7,000 wines from approximately 1,000 winemakers globally, with a curated "Wine Scout" model in which expert tasters personally visit producers and provide tasting notes for every listing. The platform supports German, English, and Danish languages and ships to Germany and Austria under a standard pricing model (€5 shipping, free over €60, VAT-inclusive), with separate verticals for consumer (D2C), Grand Cru Club, B2B procurement, and private collector sales via lobenbergs-von-privat.de.
The business spans multiple revenue streams: per-bottle retail sales, en primeur/wine futures subscriptions across Bordeaux, Germany, Rhône, and New World regions, curated wine packages and collector boxes, wine accessories, and B2B procurement services for restaurants, hotels, and merchants. Distribution combines the main e-commerce storefront, an associated "von Privat" private sales site, and five physical retail partner locations in Bremen, Hamburg, and Dreieich. Marketing relies on content (a magazine with travel reports and vintage notes), an email newsletter, organic social (Facebook, Instagram), and SEO-optimized catalog navigation.
The company is led by founder Heiner Lobenberg and Luca Lobenberg, with Luca receiving the "Weinunternehmer des Jahres national 2023" award from Meininger Verlag, and the business receiving the "Weinhändler des Jahres 2022" award. The firm operates as a private, family-controlled company with six employees, no disclosed external investors, no M&A activity, and no publicly disclosed revenue. Strategically, momentum is concentrated in subscription, en primeur, and curated product line broadening rather than headcount-intensive or geographic expansion.
Lobenbergs B2B - Weinprofi firmographics
Firmographics- Name
- Lobenbergs B2B - Weinprofi
- Legal name
- Lobenbergs GUTE WEINE
- Website
- https://lobenbergs.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lobenbergs GUTE WEINE is a family-owned German wine retailer based in Bremen, operating the gute-weine.de e-commerce platform. It sells over 7,000 curated wines from approximately 1,000 winemakers to individual enthusiasts, collectors, and B2B hospitality clients in Germany and Austria.
- Ownership category
- akta.pro rank
Lobenbergs B2B - Weinprofi industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Wine Shops (Off-Premise) (CRANAAAB), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Lobenbergs B2B - Weinprofi is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Lobenbergs B2B - Weinprofi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Wine Sales (E-commerce): Direct online sales of wines to consumers via the gute-weine.de e-commerce platform. The company offers over 7,000 wines from approximately 1,000 winemakers. Products are sold at retail prices with per-unit pricing. Orders above €60 qualify for free shipping. Standard shipping cost is €5.
- Wine Subscription / Presubscription: The company offers wine subscription services and presubscription (en primeur) programs for upcoming vintages, including Bordeaux, Germany, Rhône, Argentina, Chile, Australia, New Zealand, and USA wines. These allow customers to purchase wines before they are officially released.
- Wine Accessories and Equipment: Sale of wine glasses, decanters, corkscrews, cooling equipment, Coravin systems, accessories, oils, and sauces.
- Wine Packages and Collector Boxes: Curated wine packages and collector boxes organized by region (Germany, Bordeaux, France, Italy, Austria, Spain, Portugal) or experience level (beginner, advanced). These are bundled product offerings sold as one-time purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Per-Bottle / Per-Case Retail Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lobenbergs B2B - Weinprofi product offering
Product offeringCore offering
Lobenbergs GUTE WEINE is a German wine e-commerce retailer offering over 7,000 wines from approximately 1,000 winemakers worldwide through its gute-weine.de platform. The company sells wines per bottle, runs en primeur presubscription programs and a wine club (Grand Cru Club), and supplies restaurants, hotels, and merchants via a dedicated B2B channel. It also offers curated wine packages, collector boxes, wine accessories, and private wine auction and resale services.
Product overview
Lobenbergs B2B operates a comprehensive wine e-commerce platform centered on gute-weine.de, offering over 7,000 wines from approximately 1,000 winemakers worldwide. The core offering is a unified retail platform combining direct wine sales, subscription services (Bordeaux en primeur, Germany, Rhône, New World regions), and curated wine packages. Additional services include collector boxes organized by region, the Grand Cru Club for premium members, fine wine selection featuring highly-rated and aged rarities, wine accessories (glasses, decanters, Coravin systems), B2B procurement for businesses, and private auction sales. The platform functions as both a retail e-commerce site and a subscription wine delivery service with integrated wine discovery tools based on style preferences.
Differentiator
Problem solved
Functional benefit
Brands
- Lobenbergs B2B: B2B division for business customers
- von Privat
Products and services
- Wine E-Commerce Storefront Online wine retail platform offering more than 7,000 wines from approximately 1,000 winemakers across 20+ countries, with filtering by region, grape, winemaker, and delivery status, sold per bottle to individual consumers in Germany and Austria.
- Wine Subscriptions (En Primeur / Presubscription) Subscription and presubscription wine purchasing service covering Bordeaux, Germany, Rhône, Spain, Portugal, Argentina, Australia, Chile, New Zealand, and USA vintages, including en primeur campaigns that allow customers to purchase wines before official release.
- Wine Packages Curated wine package bundles organized by region (Germany, Bordeaux, France, Spain, Italy, Austria, Portugal) and experience level (beginner, advanced), sold as one-time purchases.
- Collector Boxes Specialized wine collection boxes organized by region including German winemakers, Bordeaux, rest of France, Italy, Austria, Spain, Portugal, and other countries, aimed at collectors and gifting.
- Grand Cru Club / Lobenbergs Wine Club Exclusive wine club offering members access to rare and premium wines, vertical collections, and sommelier-curated selections targeted at serious collectors.
- Fine Wine Selection Premium wine category featuring Parker 100-point wines, highly rated vintages, aged rarities, auction wines, and collector-focused selections.
- Wine Accessories and Equipment Wine-related accessories including glasses, decanters, corkscrews, wine coolers, Coravin Wine Access Systems, oils, and sauces, sold alongside the wine catalog.
- Lobenbergs B2B Procurement Services Business-to-business wine procurement service for restaurants, hotels, and wine merchants, providing customized sourcing and volume pricing through a dedicated B2B channel.
- Private Wine Sales and Auctions Private wine sales platform at lobenbergs-von-privat.de for sourcing wines from private collectors and facilitating wine procurement and resale services.
Companies that use Lobenbergs B2B - Weinprofi
Customer profileSegments1 record
Ideal customer profiles2 records
Lobenbergs B2B - Weinprofi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lobenbergs B2B - Weinprofi partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Lobenbergs B2B - Weinprofi competitors and assessment
Company assessmentDirect peers
- Vivino: Global crowd-sourced wine marketplace and mobile app with direct purchase in select markets; competes with Lobenbergs for online wine discovery, ratings, and emerging-market wine enthusiasts.
- Wine.com: Leading US D2C wine e-commerce platform with broad catalog, subscriptions, and gift packaging; structurally comparable business model to Lobenbergs at larger scale and a useful reference for online retail benchmark.
- Berry Bros. & Rudd: Iconic UK fine wine merchant with strong en primeur, cellar, and B2B offerings; directly mirrors Lobenbergs' fine wine, en primeur, and curated collector positioning.
- Hawesko Holding: Germany's largest multi-channel wine retailer (Jacques', Hawesko, Vinos, Wein & Co.), competing head-on with Lobenbergs in D2C wine e-commerce, subscription clubs, fine wine, and B2B hospitality supply — by far the closest scale comparable.
- Weinfreunde.de: Subscription-first German wine club; overlaps Lobenbergs' Grand Cru Club and en primeur model with similar end-consumer targeting and high-touch curation.
- Vicampo.de (Eberhard Göbel): German online specialist food and wine marketplace with ~1,000 producers, very similar curated D2C wine model including subscription and gift-packs — a like-for-like peer in catalog breadth and target audience.
Regional players
- Majestic Wine: UK specialist wine retailer with mixed retail and trade (B2B) model; a leading regional comparable for Lobenbergs' fine wine and B2B hospitality trade approach outside the DACH market.
Emerging players
- Wine Bid / Acker Merrall & Condit: Online fine wine auction houses with strong collector focus; directly comparable to Lobenbergs' 'von Privat' private sales platform and a natural competitor/peer for the auction-side expansion thesis.
Broad incumbents
- Rewe / Edeka Wein assortment: Large German grocery chains with extensive in-store and online wine ranges; a broad incumbent that competes on price and convenience versus Lobenbergs' specialist positioning.
Others
- Decanter (MediaHub): Global wine media and events brand; comparable as an editorial/content-driven authority that monetizes through discovery and affiliate commerce — useful peer for Lobenbergs' content marketing and tasting-note-driven differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lobenbergs B2B - Weinprofi social profiles
Digital presenceLobenbergs B2B - Weinprofi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobenbergs B2B - Weinprofi leadership team
Management profileNumber of profiles
Profiles2 records
Lobenbergs B2B - Weinprofi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobenbergs B2B - Weinprofi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobenbergs B2B - Weinprofi
What does Lobenbergs B2B - Weinprofi do?
Lobenbergs GUTE WEINE is a German wine e-commerce retailer offering over 7,000 wines from approximately 1,000 winemakers worldwide through its gute-weine.de platform. The company sells wines per bottle, runs en primeur presubscription programs and a wine club (Grand Cru Club), and supplies restaurants, hotels, and merchants via a dedicated B2B channel. It also offers curated wine packages, collector boxes, wine accessories, and private wine auction and resale services.
Is Lobenbergs B2B - Weinprofi a public or private company?
Lobenbergs B2B - Weinprofi is a private company. It is classified as family owned and is currently operating.
When was Lobenbergs B2B - Weinprofi founded?
Lobenbergs B2B - Weinprofi was founded in -1. It employs 1 to 10 people.
Where is Lobenbergs B2B - Weinprofi based?
Lobenbergs B2B - Weinprofi is headquartered in Bremen, Germany, in the Europe region.
How does Lobenbergs B2B - Weinprofi make money?
Four revenue lines are on record. Retail Wine Sales (E-commerce) is the primary driver. The others are wine Subscription / Presubscription, wine Accessories and Equipment and wine Packages and Collector Boxes.
Who are Lobenbergs B2B - Weinprofi's main competitors?
Direct peers on record are Vivino, Wine.com, Berry Bros. & Rudd, Hawesko Holding, Weinfreunde.de and Vicampo.de (Eberhard Göbel). Majestic Wine is listed as a regional player. Wine Bid / Acker Merrall & Condit is listed as an emerging player. Rewe / Edeka Wein assortment is listed as a broad incumbent. Decanter (MediaHub) is listed as an others.
Does Lobenbergs B2B - Weinprofi have an API?
No public API is recorded for Lobenbergs B2B - Weinprofi.
What industry is Lobenbergs B2B - Weinprofi in?
Lobenbergs B2B - Weinprofi's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 445320 and its SIC code is 5180.