lobels biscuits

What lobels biscuits does

Lobels Biscuits (Pvt) Limited is a privately held Zimbabwean food manufacturer headquartered in Bulawayo (Luton Street, Belmont) with a sales/marketing office in Harare. The company manufactures and sells biscuits and confectionery under the single Lobels brand, operating through physical retail distribution channels within Zimbabwe. Its product portfolio is organised into three main categories — sweet biscuits (including cream sandwich biscuits such as Lemon Creams, Vanilla Creams, Custard Creams, Strawberry Creams, and Bermuda Creams, plus cookies, ginger biscuits, Marie, Tea Time, Shortbread, chocolate-coated lines, and value-pack loose biscuits), savoury biscuits (Cream Crackers, Snax, Water Biscuits, Cheddars, and Bel-Vita), and candy & sweets (Apricots, Assorted Toffees, Chewys, Fizzy Fruit Sherbets, Original Mints) — alongside a pet food line (Wuff Dog Biscuits). Packaging spans individual portion sizes (135-200g) to bulk family packs (up to 2kg), with a clear emphasis on value-oriented offerings for high-frequency tea-time and family consumption occasions.

The underlying business is conventional food manufacturing: formulation, baking, packaging, and distribution of shelf-stable packaged biscuits and confectionery for the Zimbabwean consumer market. There is no disclosed proprietary technology, software product, or digital platform underlying the offering; the company's technology footprint is limited to a corporate website and a Facebook brand page.

The revenue model is the manufacture and sale of finished packaged goods through retail and physical storefront channels, targeting the general consumer / household segment in Zimbabwe. No pricing, subscription, licensing, or B2B contract terms are publicly disclosed. No enterprise customers, partnerships, distributors, or export channels are referenced in the available data, and no revenue figures, funding rounds, ownership structure, or management team details are available. The company employs approximately 41 people and appears to be actively operating based on the presence of contact information and a documented product range.

Name

lobels biscuits

Legal name

Lobels Biscuits (Pvt) Limited

Website

https://lobelsbiscuits.co.zw

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lobels Biscuits is a privately held Zimbabwean food manufacturer based in Bulawayo that produces and sells sweet biscuits, savoury biscuits, candy and sweets, and dog biscuits under the single Lobels brand for general retail consumers across Zimbabwe.

Ownership category

akta.pro rank

Headquarters

HQ city

Bulawayo

HQ country

Zimbabwe

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Biscuit and confectionery product sales: Lobels Biscuits generates revenue through the manufacture and sale of sweet biscuits, savoury biscuits, cookies, cream biscuits, and candy/sweets products. The company operates as a Zimbabwe-based food manufacturer producing packaged biscuits and confectionery for retail consumers.

Distribution channels1 record

Marketing channels1 record

Core offering

Lobels Biscuits manufactures and sells a packaged food portfolio from its Bulawayo, Zimbabwe facility, comprising sweet biscuits (cream sandwiches, cookies, value packs, Marie, Shortbread, Ginger), savoury biscuits (cream crackers, water biscuits, cheddar-flavored Snax and Cheddars), candy and sweets (toffees, chewy candies, fizzy fruit sherbets, mints, fruit-flavored candies), and Wuff Dog Biscuits for pets. The portfolio is sold in packaging sizes ranging from 135g singles to 2kg value packs across the Zimbabwean retail market.

Product overview

Lobels Biscuits is a Zimbabwe-based food manufacturing company producing a diverse portfolio of biscuits, cookies, and confectionery products. The company operates as a single-brand manufacturer with three main product categories: Sweet Biscuits (including cream sandwiches, cookies, value packs, and traditional biscuits), Savoury Biscuits (crackers and cheese-flavored snacks), and Candy & Sweets (toffees, chewy candies, and sherbets). Additionally, the company produces Wuff Dog Biscuits for pet owners. The product line spans from budget-friendly loose biscuits sold in bulk (250g-2kg) to premium cream sandwich biscuits, with packaging sizes ranging from individual portions to family-sized packs.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Biscuits Value-pack plain biscuits available in 250g, 500g, and 2kg sizes, targeted at families with high tea consumption needs.
• Chocolate Loose Chocolate-flavored value-pack biscuits available in 250g, 500g, and 2kg sizes.
• Lemon Cream Cream biscuit sandwich with lemon flavor filling, 200g packaging.
• Creamy Chocolate Chocolate shell biscuit with vanilla cream filling.
• Double Creamy Chocolate Chocolate shell biscuit with chocolate cream filling.
• Lemon Creams Crunchy cream sandwich biscuit with lemon flavor, 150g packaging.
• Vanilla Creams Crunchy cream sandwich biscuit with vanilla flavor, 150g packaging.
• Custard Creams Crunchy cream sandwich biscuit with custard flavor, 150g packaging.
• Bermuda Creams Crunchy cream sandwich biscuit with Bermuda-style flavor, 150g packaging.
• Strawberry Creams Crunchy cream sandwich biscuit with strawberry flavor, 150g packaging.
• Choco Chunks Classic chocolate chunk biscuit.
• Choc Shortcake Soft shortcake biscuit coated with rich chocolate, 160g packaging.
• Choice Assorted Assorted sweet biscuit variety pack featuring multiple flavors.
• Choc Chip Cookies Chocolate chip cookie, 150g packaging.
• Oat Crunch Cookies Oat-based crunchy cookie with natural oat flavor, 150g packaging.
• Chunky Choc Dipper Cookies Chunky chocolate cookie designed for dipping, 150g packaging.
• Eat One Now Cookies Grab-and-go style cookie, 150g packaging.
• Lemon 'n' Orange Cookies Citrus-flavored cookie with lemon and orange, 150g packaging.
• Cinnamon 'n' Raisin Cookies Cookie with cinnamon and raisin, 150g packaging.
• Ginger Biscuits Classic ginger biscuit with warming spice flavor.
• Ginger Bites Crisp, golden ginger biscuits with spicy flavor, 135g packaging.
• Marie Classic Marie biscuit, available in 150g and 200g packaging.
• Tea Time Dunkable biscuit designed for tea time consumption.
• Shortbread Traditional buttery shortbread biscuit, 200g packaging.
• Cream Crackers Light and savory cracker, 200g packaging.
• Snax Light, savory cracker with cheese flavor, 165g packaging.
• Water Biscuits Light and savory water biscuit, 150g packaging.
• Cheddars Savory cracker with rich cheddar cheese flavor, 165g packaging.
• Bel-Vita Light and savory breakfast-style biscuit, 200g packaging.
• Apricots Soft fruit-flavored candy with apricot taste.
• Assorted Toffees Assorted soft toffees in five different flavors.
• Chewys Soft chewy candy in five fruity flavors.
• Fizzy Fruit Sherbets Hard-boiled fizzy candy in four fruity flavors.
• Original Mints Chewy toffee center with mint coating.
• Wuff Dog Biscuits Biscuit treats formulated for dogs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bahlsen: Bahlsen is a major European biscuit and confectionery manufacturer with brands including Leibniz, Pick Up, and Waffeletten. Comparable to Lobels through its branded biscuit portfolio spanning classic cookies, cream-filled biscuits, and seasonal confectionery sold across multiple markets with heritage positioning.
• Tiger Brands: Tiger Brands is a major South African branded food manufacturer with biscuit brands including Beacon and biscuits under its broader grocery portfolio. Comparable to Lobels as a regional African branded CPG manufacturer with sweet and savory biscuit lines, broad retail distribution, and multi-category packaged food operations.
• Walkers Shortbread: Walkers Shortbread is a heritage UK shortbread and biscuit manufacturer exporting globally. Comparable to Lobels through its branded traditional biscuit manufacturing, heritage positioning, and multi-pack-size product range spanning everyday and gift formats.
• Britannia Industries: Britannia is India's largest biscuit company with a wide portfolio of cream biscuits, cookies, and dairy-based bakery products. Comparable to Lobels through its branded CPG biscuit manufacturing, retail distribution strength, and product breadth across sweet and savory categories serving everyday consumption occasions.
• McVitie's: McVitie's is the UK's largest biscuit brand, owned by Pladis (Yıldız Holding), producing digestive biscuits, Rich Tea, Jaffa Cakes, and chocolate biscuits. Comparable to Lobels as a heritage national biscuit champion with multi-format product range spanning tea-time, snacking, and everyday consumption occasions.
• Parle Products: Parle Products is one of the largest biscuit manufacturers globally, producing mass-market glucose biscuits, cream biscuits, and cookies for the Indian market. Comparable to Lobels through its broad sweet and savory biscuit portfolio, multi-pack-size strategy, and cost-competitive CPG manufacturing model serving price-sensitive consumers.
• Bakers (South Africa): Bakers is the leading biscuit brand in South Africa, owned by Mondelez International, producing sweet biscuits, savory crackers, and cookies with broad Southern African retail distribution. It is the most direct regional comparable to Lobels given overlapping product categories, shared Southern African market footprint, and similar mass-market positioning.

Broad incumbents

• Mondelez International: Mondelez is the world's largest biscuit and snack conglomerate with brands including Oreo, Belvita, Chips Ahoy, Cadbury, and Ritz. Comparable to Lobels as the owner of competing biscuit brands (including Bakers in South Africa) and as the dominant global incumbent in branded biscuits and confectionery.
• Arnott's Biscuits: Arnott's is Australia's largest biscuit manufacturer, owned by KKR, with a broad portfolio including Tim Tam, Scotch Finger, and Shapes. Comparable to Lobels as a heritage national biscuit champion with dominant domestic share, multi-category product breadth, and traditional plus modern retail distribution.
• Nestlé: Nestlé operates a global confectionery and biscuit business including KitKat, Smarties, and breakfast biscuit brands, alongside broader packaged food operations across emerging markets including Africa. Comparable to Lobels as a broad incumbent in branded packaged food manufacturing with biscuit and confectionery adjacencies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LobelsBiscuits
• LinkedInlinkedin.com/company/lobels-biscuits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lobels biscuits