Lobster Shack
- Company typePrivate
- Founded-
- HeadquartersCervantes, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Lobster Shack firmographics
Firmographics- Name
- Lobster Shack
- Legal name
- Lobster Shack
- Website
- https://lobstershack.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lobster Shack industry classification
Industry- Product category
- Seafood Restaurant and Marine Tourism
- NAICS
- Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (44525)
- SIC
- Retail-Eating & Drinking Places (5810), Prepared Fresh Or Frozen Fish & Seafoods (2092), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industries
- Fishing & Spearfishing Charters (recreational/eco-managed) (THAAAIAJ), Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD), Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC)
Keywords
Where Lobster Shack is headquartered
LocationHeadquarters
- HQ city
- Cervantes
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lobster Shack business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Beachfront seafood restaurant serving fresh lobster, fish, prawns, calamari, and other seafood dishes. Lunch service daily with indoor and outdoor seating. Also offers non-seafood options including burgers, salads, and vegan options.
- Tour Operations: Sea lion tours (90 minutes, AUD 90+), factory tours, lobster catching tours, and fishing charters. Tours booked online with swimming and non-swimming options. Complimentary lunch or lobster takeaway upgrade available.
- Events and Functions: Wedding receptions, corporate functions, birthday celebrations, and private events hosted on beachfront deck with 180-degree ocean views. Capacity from 30 to 500 guests. Dedicated events manager provided.
- Gift Vouchers: Gift vouchers sold online redeemable for boat tours, food, and beverages. Available for purchase through dedicated booking platform.
- Retail Products: Live lobster products available for purchase. Cray bait sold for pickup on Tuesday and Friday mornings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sea Lion Tour - Swimmer |
| Unit Pricing | Pay-as-you-go | Sea Lion Tour - Non-Swimmer |
| Unit Pricing | Pay-as-you-go | Cray Bait |
| Other | Multi-year contract | Function/Event Packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Lobster Shack product offering
Product offeringCore offering
Lobster Shack operates a beachfront seafood restaurant in Cervantes, Western Australia, serving fresh Western Rock Lobster and other seafood alongside a portfolio of marine tourism activities. The integrated offering combines dining with sea lion tours, factory tours, lobster catching tours, fishing charters, and oceanfront event hosting for weddings and corporate functions. Retail lobster products, cray bait, and gift vouchers extend the catch-to-consumer experience beyond the on-site restaurant.
Product overview
Lobster Shack is a multi-faceted seafood hospitality business in Cervantes, Western Australia, offering a unified portfolio of experiences centered around the Western Rock Lobster industry. The core offering combines a beachfront restaurant with hands-on tours (factory tours, sea lion tours, lobster catching tours) and event hosting (weddings, functions). Supporting products include retail (wholesale lobster products, cray bait) and accommodation (Cervantes Lodge). The business integrates these components through direct operations and third-party booking platforms, providing a sea-to-plate experience from ocean catch to dining.
Differentiator
Problem solved
Functional benefit
Products and services
- Lobster Shack Restaurant Beachfront seafood restaurant overlooking the Indian Ocean in Cervantes, Western Australia, serving fresh Western Rock Lobster, fish, prawns, calamari, burgers, salads, and vegan options for lunch daily with 180-degree panoramic ocean views. Open 7 days a week with kitchen operating 11am to 3pm.
- Sea Lion Tours 90-minute Australian sea lion boat tours departing from Cervantes to nearby islands, with swimmer options (up to 45 minutes in water with snorkel gear provided) and non-swimmer bookings. Pricing starts at AUD 90.00 per person plus a 1.9% booking fee, with complimentary lunch or lobster takeaway upgrade available.
- Factory Tours Guided educational tours of the live lobster processing facility demonstrating the Western Rock Lobster industry, covering aquatic sustainability and biodiversity. Suitable for children and adults including school groups.
- Lobster Catching Tour Hands-on ocean experience where participants learn about local lobster fishing practices and actively engage with marine environments to catch lobsters.
- Fishing Charters Charter fishing experiences departing from Cervantes for offshore fishing activities.
- Functions and Events Oceanfront event hosting for milestone birthdays, corporate functions, Christmas parties, and other celebrations. Capacity ranges from 30 to 500 guests on the beachfront deck with 180-degree ocean views and a dedicated events manager.
- Weddings Beachfront wedding venue with 180-degree ocean views and a dedicated events manager. Comprehensive wedding packages available with seafood menu and beverage options.
- Gift Vouchers Gift vouchers redeemable for water experiences, food, and beverages, available for purchase through the Rezdy booking platform.
- Lobster Products
Quantifiable outcome
- Lobster Shack processes lobsters at centre of multi-million dollar regional industry
- +3 more outcomes
Companies that use Lobster Shack
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Lobster Shack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Lobster Shack partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Lobster Shack competitors and assessment
Company assessmentDirect peers
- Brits at the Marina Mindarie: Coastal seafood restaurant and event venue at Mindarie Marina, Perth. Comparable as a marina-side seafood operator running function and casual dining competing for similar family and event customers in the WA coastal hospitality market.
- Cicerello's: Iconic Fremantle seafood restaurant and fish market retail operation. Closely comparable on the integrated waterfront seafood restaurant plus seafood retail model that Lobster Shack operates in Cervantes.
- The Boatshed Mandurah: Waterfront seafood restaurant and functions/wedding venue in Mandurah. Directly comparable on the oceanfront dining plus events-for-hire model that drives Lobster Shack's weddings and functions revenue stream.
- Kailis Bros: Long-established WA seafood processor, retailer and dining operator in Fremantle. Closely comparable as an integrated seafood business combining processing, retail and a seafood restaurant, just on a larger metropolitan scale rather than regional tourism scale.
- Dolphin Quay Mandurah: Mandurah-based marine wildlife cruise and tour operator. Directly comparable as a regional WA boat-based wildlife tour experience targeting the same family and tourist customer segments as Lobster Shack's tours.
- Rockingham Wild Encounters: WA operator running dolphin, penguin and sea lion marine wildlife tours out of Rockingham. Directly competes with Lobster Shack's sea lion tours for WA wildlife-tour guests and overlaps on Coral Coast / Perth-region tourist customers.
- Sorrento Quay Mindarie: Perth marina-based dining and function venue. Comparable as a coastal seafood restaurant cluster hosting weddings, corporate events and casual dining — directly mirroring Lobster Shack's events and restaurant composition.
- Adventure Tours Australia: National tour operator running Coral Coast and Pinnacles day trips from Perth that typically include a Lobster Shack lunch stop. Directly comparable as a one-day regional experience operator combining transport, sightseeing and a seafood dining experience.
Broad incumbents
- Southern Rocklobster: Industry body and major WA Western Rock Lobster export operation. Comparable as the broader WA lobster industry incumbent that shares Lobster Shack's 'A' Class Marine Park Reserve supply base but operates at a far larger export scale.
Emerging players
- AQWA (Aquarium of Western Australia): Hillarys-based marine experience operator offering aquarium entry plus on-site dining. Comparable as a WA marine-wildlife attraction with adjacent food and beverage, overlapping Lobster Shack's tour-plus-meal experiential model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lobster Shack social profiles
Digital presenceLobster Shack compliance and trust
Trust signalCompliance2 records
Lobster Shack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobster Shack leadership team
Management profileNumber of profiles
Lobster Shack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobster Shack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobster Shack
What does Lobster Shack do?
Lobster Shack operates a beachfront seafood restaurant in Cervantes, Western Australia, serving fresh Western Rock Lobster and other seafood alongside a portfolio of marine tourism activities. The integrated offering combines dining with sea lion tours, factory tours, lobster catching tours, fishing charters, and oceanfront event hosting for weddings and corporate functions. Retail lobster products, cray bait, and gift vouchers extend the catch-to-consumer experience beyond the on-site restaurant.
Is Lobster Shack a public or private company?
Lobster Shack is a private company. It is classified as family owned and is currently operating.
When was Lobster Shack founded?
Lobster Shack was founded in -1. It employs 11 to 50 people.
Where is Lobster Shack based?
Lobster Shack is headquartered in Cervantes, Australia, in the Oceania region.
How does Lobster Shack make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are tour Operations, events and Functions, gift Vouchers and retail Products.
Who are Lobster Shack's main competitors?
Direct peers on record are Brits at the Marina Mindarie, Cicerello's, The Boatshed Mandurah, Kailis Bros, Dolphin Quay Mandurah, Rockingham Wild Encounters, Sorrento Quay Mindarie and Adventure Tours Australia. Southern Rocklobster is listed as a broad incumbent. AQWA (Aquarium of Western Australia) is listed as an emerging player.
Does Lobster Shack have an API?
No public API is recorded for Lobster Shack.
What industry is Lobster Shack in?
Lobster Shack's product category is Seafood Restaurant and Marine Tourism. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAAAIAJ, Fishing & Spearfishing Charters (recreational/eco-managed). Its NAICS code is 3117 and its SIC code is 5810.