LocalGov

What LocalGov does

LocalGov (localgov.co.uk) is a B2B digital media platform serving UK local government professionals, operated by Hemming Group Limited, a privately held information services company registered in England and Wales (company number 490200). The platform distributes authoritative news, analysis, and opinion across ten topical categories — Politics & Policy, HR, Finance, Transformation, Health & Social Care, Analysis, Opinion, Products, Public Property, and Jobs — targeting chief executives, directors, and senior officers in UK local authorities. Content is delivered through the website, a free daily email bulletin, RSS feeds, and a LinkedIn presence, with editorial coverage extending to breaking policy, funding, workforce, and devolution stories.

The product portfolio comprises four core offerings: the LocalGov News Bulletin (free daily email digest), the Local Government Jobs Board (jobs.localgov.co.uk, covering England and Wales public sector vacancies), the Public Property Magazine (a 24-page quarterly publication for property, housing, and regeneration directors), and time-based display advertising placements (banners, skyscraper, tiles). Co-branded special reports — produced with partners such as Multiverse, Alliance Leisure, NEC Contracts, and Browne Jacobson — extend the platform into adjacent editorial verticals and serve as sponsored content inventory. Content licensing for reuse is handled through the PLSclear platform.

Revenue is generated entirely on the advertiser and recruiter side. The jobs board operates as a transactional recruitment advertising channel; display advertising provides time-based placements sold via sales orders; sponsored editorial content and special reports generate advertising-style income; and content licensing through PLSclear produces royalty revenue. The business is a lean operation with five employees, embedded within the larger Hemming Group network of publications (The MJ, Highways Magazine, LAPV, Healthcare Management, LATCo), which provides shared back-office, sales, and cross-publication audience reach. LocalGov has no disclosed funding history, no M&A activity, and operates as a going concern with active publishing.

Name

LocalGov

Legal name

Hemming Group Limited

Website

https://localgov.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LocalGov is a B2B digital media platform operated by Hemming Group Limited that publishes news, analysis, a quarterly property magazine, and a jobs board serving UK local authority professionals, monetised through recruitment and display advertising.

Ownership category

akta.pro rank

Product category

Local Government Trade Media & Recruitment

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local government news
• Public sector jobs
• Council recruitment board
• Public sector publishing
• Specialist B2B media

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Advertising: The jobs.localgov.co.uk board serves as a major revenue stream, featuring local government job listings across various sectors including social work, transformation, finance, HR, and technical roles. Councils and public sector employers pay to advertise positions.
2. Display Advertising: Time-based advertising including banners, skyscraper, and tile advertisements running across the site. These display different advertisements on a rotating basis with positioning at Hemming Group Limited's discretion.
3. Sponsored Content and Publications: Sponsored editorial content, special reports, and white papers such as 'Digital Transformation, AI and Local Government: The Case for Workforce Upskilling' produced in partnership with Multiverse. The Public Property quarterly magazine accepts editorial submissions and advertising.
4. Content Licensing: Permissions for content reuse are processed through PLSclear, allowing third parties to license and reuse LocalGov content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LocalGov is a digital B2B media platform serving UK local government professionals with daily news, analysis, opinion, and special reports across topical categories including Politics & Policy, HR, Finance, Transformation, Health & Social Care, and Public Property. It monetises its audience through a freemium daily email bulletin, a quarterly Public Property magazine, a dedicated local government job board (jobs.localgov.co.uk), display advertising, and sponsored editorial content.

Product overview

LocalGov is a news publication platform for UK local government professionals, operated by Hemming Group Limited. The platform offers a daily news bulletin (LocalGov News Bulletin), a quarterly professional magazine (Public Property Magazine) covering property and regeneration topics, and a job board (Local Government Jobs Board). Additional revenue comes from time-based advertising placements on the website. The offering is a single unified publication platform with complementary subscription and advertising services.

Differentiator

Problem solved

Functional benefit

Products and services

• LocalGov News Bulletin Free daily news and jobs bulletin that delivers the latest developments in UK local government to subscribers via email, covering topical categories such as Politics & Policy, HR, Finance, Transformation, and Health & Social Care.
• Public Property Magazine A 24-page quarterly magazine focusing on property rationalisation, development, and asset management across the public sector, sent to directors and senior officers from property, housing, and regeneration departments.
• Local Government Jobs Board Online job board listing local government and public sector employment opportunities across England and Wales, including social work, transformation, finance, HR, and technical roles; employers pay to advertise positions.
• Website Display Advertising Time-based advertising placements on localgov.co.uk, including banners, skyscraper, and tile advertisements that rotate across the site, sold to advertisers targeting UK local government professionals.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MultiversecoreStrategic or Co-development PartnerPartnership to produce 'Digital Transformation, AI and Local Government: The Case for Workforce Upskilling' report exploring how workforce upskilling drives smarter, more efficient local government transformation. Joint research and thought leadership content initiative.
• Alliance LeisurecoreStrategic or Co-development PartnerJoint special report 'Beyond the Leisure Centre: How to make the case for active wellbeing investment' making the case for repositioning council leisure provision as prevention infrastructure. Content partnership for thought leadership in local government leisure and wellbeing.
• GLL (Greenwich Leisure Ltd)minorStrategic or Co-development PartnerGLL featured in editorial content about National Year of Reading initiatives and library-leisure partnerships. GLL operates public libraries and leisure centres across the UK as a charitable social enterprise.
• Browne JacobsonminorStrategic or Co-development PartnerLaw firm partner contributing expert commentary on topics including local child sexual exploitation inquiries, LATCo governance, and Procurement Act 2023 implications for local authorities.
• The MJcoreChannel Partner/ Reseller/ DistributorThe MJ (online management journal for local authority business) is part of the same Hemming Group network as LocalGov. Jointly promoted as 'Our Local Government Network' alongside Highways Magazine, LAPV, Local Government Jobs, Healthcare Management, and LATCo.
• NEC ContractsminorStrategic or Co-development PartnerJoint special report 'Delivering Regeneration: How collaborative contracts are transforming place-making' helping councils deliver regeneration more effectively.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• PublicTechnology.net: UK public sector technology news site. Directly comparable to LocalGov's Transformation and digital sections, competing for the same IT vendor recruitment and display advertising spend.
• Room 151: UK publication focused on public sector treasury and investment management. Narrow but deep overlap with LocalGov's Finance vertical and council finance officer readership.
• Children & Young People Now: UK title covering children's services, safeguarding, and youth policy. Overlaps with LocalGov's Health & Social Care and child safeguarding editorial coverage and with council children's services advertisers.
• Health Service Journal (HSJ): UK healthcare management news brand. Partially overlaps with LocalGov's Health & Social Care coverage and with the Healthcare Management title inside the Hemming Group portfolio, competing for the same council health commissioners.

Direct peers

• The MJ (Municipal Journal): Direct peer and sister title within the same Hemming Group network. Targets UK local authority leaders with management-focused journalism, overlapping almost entirely with LocalGov's audience and editorial scope.
• Local Government Chronicle (LGC): Long-established UK trade title for local authority officers and councillors. Covers politics, finance, and service delivery across councils — directly competitive with LocalGov for both readers and advertising budgets.
• Public Sector Executive: UK-focused publication covering public sector management, policy, and digital transformation. Comparable business model (digital news, events, awards) and overlapping council readership.
• Civil Service World: UK public sector news brand covering central and local government workforce, policy, and reform. Shares the B2B trade media model and overlapping advertiser base of recruitment, consulting, and tech vendors.
• UK Authority: UK public sector technology and digital transformation publication. Overlaps with LocalGov's Transformation vertical and shares the same council digital/IT vendor advertiser base.
• Public Finance: UK public sector finance magazine covering treasury, budgeting, and fiscal policy for councils and NHS bodies. Closely comparable on the finance/policy sections of LocalGov and on its council advertising audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/local-gov

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LocalGov