Local PIzza
Local Pizza operates two take-away wood-fired pizza locations in greater Hobart, Tasmania, serving local consumers and catering customers through in-store pickup, a proprietary online ordering platform, and mobile apps on iOS and Android.
- Company typePrivate
- Founded-
- HeadquartersBerriedale, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Local PIzza does
Local Pizza is an independent, privately held hospitality operator running two take-away wood-fired pizza locations in greater Hobart, Tasmania — the original site at 52 Maroni Road, Berriedale, and a second site at 19 Clarence Street, Bellerive, which is co-located inside the Salamanca Fresh retail store. The business serves individual consumers and families in the Hobart suburbs for walk-in and pre-ordered take-away, with trading limited to Wednesday through Sunday evenings. It also runs a catering line that delivers to most of the greater Hobart region for orders exceeding $1,000, with a 30-day to 48-hour notice window subject to availability. The company has been voted best wood-fired pizza in Hobart by local community vote, and the brand is positioned around an artisan, dietary-inclusive menu (vegetarian, vegan, gluten-free, and dairy-free options, including a house-made herb and cashew vegan cheese).
Local PIzza firmographics
Firmographics- Name
- Local PIzza
- Legal name
- Local Pizza
- Website
- https://localpizzatas.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Local Pizza operates two take-away wood-fired pizza locations in greater Hobart, Tasmania, serving local consumers and catering customers through in-store pickup, a proprietary online ordering platform, and mobile apps on iOS and Android.
- Ownership category
- akta.pro rank
Local PIzza industry classification
Industry- Product category
- Pizza Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Local PIzza is headquartered
LocationHeadquarters
- HQ city
- Berriedale
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Local PIzza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Retail Pizza and Food Sales: Direct sales of wood-fired pizzas, sides, and beverages to consumers through take-away orders at two Hobart locations
- Catering Services: Pick-up or delivered catering orders to the greater Hobart region for orders exceeding $1000, with 30 days advance notice requirement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pizza menu with prices ranging from $22.50 to $29.50 |
| Unit Pricing | Pay-as-you-go | Sides ranging from $11.50 to $14.50 |
| Unit Pricing | Pay-as-you-go | Beverages including soft drinks, wine, and bottled drinks |
| Unit Pricing | Pay-as-you-go | Catering minimum order value |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Local PIzza product offering
Product offeringCore offering
Local Pizza operates two take-away wood-fired pizza restaurants in Berriedale and Bellerive in the greater Hobart region of Tasmania, Australia. It sells large 12-inch artisan pizzas (including meat, vegetarian, vegan, and gluten-free varieties), sides (such as fries, croquettes, and popcorn chicken), and a curated drinks menu (soft drinks, wines, and local Tasmanian beers and ciders). The business also provides pick-up or delivered catering for orders exceeding $1000 across greater Hobart.
Product overview
Local Pizza is a dual-location wood-fired pizza restaurant chain in Hobart, Tasmania, offering a unified take-away dining experience centered on its artisan pizza products. The core offering consists of specialty wood-fired pizzas (available in standard, vegetarian, vegan, and gluten-free varieties) complemented by sides, drinks, and catering services. The company operates a web-based online ordering platform and dedicated mobile applications for iOS and Android, enabling customer direct ordering for pickup. Crust dippers and combo deals are available as add-on items. The two locations (Berriedale and Bellerive) operate as take-away-only establishments with no cash acceptance.
Differentiator
Problem solved
Functional benefit
Products and services
- Wood-Fired Pizza Artisan wood-fired pizzas available in a large 12-inch size with approximately 18 specialty varieties such as Margherita, Kevin Bacon, Big Tony, Notorious P.I.G., and King Kofta, with vegetarian, vegan, dairy-free, and gluten-free base options for individual consumers and families in Hobart.
- Sides Complementary food items including prosciutto croquettes, popcorn chicken, shoestring fries, and truffle fries served with various dipping sauces, offered to walk-in and online takeaway customers.
- Drinks Beverage offerings including Tasmanian and Italian wines (Broad Arrow Spikey Bridge Pinot Gris, Louis Freycinet Syrah), Italian soft drinks (Sanpellegrino range), Coca-Cola family beverages, Nudie juices, and a selection of bottled local Tasmanian beers and cider.
- Catering Service Pick-up or delivered catering service for groups, corporate events, and private functions in the greater Hobart region, requiring a minimum order value of $1000 and 48 hours to 30 days advance notice subject to staffing availability.
- Online Ordering System Proprietary web-based ordering platform accessible via order.localpizzatas.com.au that allows customers to place take-away orders, choose between Berriedale and Bellerive pickup locations, and select preferred pickup times.
- Local Pizza Mobile App Dedicated mobile applications published on the Apple App Store (id6503809905) and Google Play Store (com.bitebusiness.localpizza) enabling iOS and Android users to order pizza and track their orders directly from smartphones.
Companies that use Local PIzza
Customer profileSegments2 records
Ideal customer profiles2 records
Local PIzza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Local PIzza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Salamanca Fresh (Bellerive Location)minorLocal Pizza Bellerive operates from Salamanca Fresh store at 19 Clarence Street, Bellerive. This appears to be a retail co-location arrangement where Local Pizza serves as an in-store food vendor within the Salamanca Fresh retail location.
Scale indicators2 records
Expansion highlights4 records
Local PIzza competitors and assessment
Company assessmentOthers
- Etsy (Tasmanian artisan food producers): Not a direct competitor, but Etsy-hosted Tasmanian artisan food producers represent adjacent premium/regional food vendors competing for local Hobart food-spend. Included as a thematic reference for Tasmania's premium food ecosystem.
- Salamanca Fresh: Tasmanian premium grocer that hosts the Local Pizza Bellerive store as an in-store food vendor. Directly comparable as a channel partner and co-location host, and competes for adjacent prepared-food spend in greater Hobart.
- Zambrero: Australian fast-casual chain with a sustainability/healthy positioning. Comparable to Local Pizza only at a high level (Australian foodservice, dietary-conscious menus), but not a direct pizza peer.
Direct peers
- Pizza Capers: Australian gourmet pizza chain specialising in premium, handcrafted pizzas for take-away and delivery. Comparable to Local Pizza's artisan positioning, menu breadth, and take-away-led service model.
- Crust Gourmet Pizza: Australian gourmet/artisan pizza chain with take-away, delivery, and dine-in offerings. Closely comparable to Local Pizza on premium positioning, wood-fired/gourmet pizza craft, and Australian take-away customer segment.
Emerging players
- Mod Pizza: Australian artisanal fast-casual pizza concept with custom-built pies. Comparable to Local Pizza on premium wood-fired/artisan pizza craft and dietary-inclusivity options, though operates a dine-in fast-casual model.
- 400 Gradi: Melbourne-based Neapolitan-style pizzeria chain with sit-down and take-away service. Comparable to Local Pizza on wood-fired Italian-style preparation and premium artisan positioning, though typically with a stronger dine-in focus.
Regional players
- Hell Pizza: New Zealand-founded gourmet pizza chain with Australian stores. Comparable on premium, creative-menu pizza positioning and take-away/delivery model, though operating in different geographic territories to Local Pizza.
Broad incumbents
- Domino's Pizza Enterprises: The dominant Australian pizza QSR/take-away chain, with national scale in delivery and digital ordering. Directly comparable to Local Pizza in product (pizza, take-away/delivery model) and customer base, though operating at vastly greater scale and via a franchise/delivery-aggregator-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Local PIzza social profiles
Digital presenceLocal PIzza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local PIzza leadership team
Management profileNumber of profiles
Profiles1 record
Local PIzza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local PIzza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local PIzza
What does Local PIzza do?
Local Pizza operates two take-away wood-fired pizza restaurants in Berriedale and Bellerive in the greater Hobart region of Tasmania, Australia. It sells large 12-inch artisan pizzas (including meat, vegetarian, vegan, and gluten-free varieties), sides (such as fries, croquettes, and popcorn chicken), and a curated drinks menu (soft drinks, wines, and local Tasmanian beers and ciders). The business also provides pick-up or delivered catering for orders exceeding $1000 across greater Hobart.
Is Local PIzza a public or private company?
Local PIzza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Local PIzza founded?
Local PIzza was founded in -1. It employs 1 to 10 people.
Where is Local PIzza based?
Local PIzza is headquartered in Berriedale, Australia, in the Oceania region.
How does Local PIzza make money?
Two revenue lines are on record. Retail Pizza and Food Sales are the primary driver. The others are catering Services.
Who are Local PIzza's main competitors?
Others on record are Etsy (Tasmanian artisan food producers), Salamanca Fresh and Zambrero. Direct peers are Pizza Capers and Crust Gourmet Pizza. Emerging players are Mod Pizza and 400 Gradi. Hell Pizza is listed as a regional player. Domino's Pizza Enterprises is listed as a broad incumbent.
Does Local PIzza have an API?
No public API is recorded for Local PIzza.
What industry is Local PIzza in?
Local PIzza's product category is Pizza Restaurants. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 72251 and its SIC code is 5810.