LOCARE Real Estate

What LOCARE Real Estate does

LOCARE Real Estate S.A. is a privately held Madrid-based Built to Rent (BtR) developer and asset manager specializing in residential rental housing across the Community of Madrid. Founded in 2017 (per firmographics) and operating with approximately 12 employees, the company executes end-to-end BtR projects for institutional investors and developers — most prominently TECTUM — covering market research, land sourcing, product design, residential development, and ongoing asset and property management. Its portfolio spans 1,500+ homes under development (130,000+ m²), 78,000 m² already built, and approximately €360M in residential rental assets under management, distributed across 11+ municipalities including Torrelodones, Valdemoro, Móstoles, Alcalá de Henares, Rivas Vaciamadrid, Torrejón de Ardoz, Collado Villalba, Arroyomolinos, and El Cañaveral. The business mix is heavily weighted toward protected public housing (Vivienda de Protección Pública / VPP), with selected free-market ('Vivienda Libre') projects such as Butarque 1/2/3 and Rivas Vaciamadrid.

The company's technology backbone consists of two proprietary assets: the Nidum Homes digital rental platform, which handles tenant onboarding, reservations, contracting, billing, and service requests, and the Hololu B2C operator brand (rebranded from Locare Homes in July 2020), which serves as the tenant-facing channel. These are integrated with ILOQ electronic lock systems for dynamic access control. In March 2021, LOCARE delivered the first industrialized (offsite-manufactured) building in height in Spain — a 124-unit VPP project in Móstoles for TECTUM — establishing a construction methodology differentiator. Each project is held through a dedicated wholly-owned Spanish SPV (e.g., LOCARE MECO, S.L.; LOCARE TORREJON DE ARDOZ, S.L.; LOCARE CAÑAVERAL, S.L.), enabling clean ringfencing of municipal developments.

Revenue derives from three streams — development management fees on BtR mandates, asset management fees on the managed portfolio, and property management fees on the operational rental stock — all denominated in euros and undisclosed publicly. Distribution is entirely domestic: B2B via direct enterprise sales to institutional developers and investors, and B2C via the Hololu and Nidum Homes digital channels. The company holds NIF A87721007, is registered at C/ Zurbano 45 in Madrid, and operates a principal office in Villaviciosa de Odón. No public listing, parent company, or external institutional investors are disclosed.

Name

LOCARE Real Estate

Legal name

LOCARE REAL ESTATE S.A.

Website

https://locarerealestate.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrid-based Built to Rent developer and asset manager serving institutional clients (primarily TECTUM), managing 1,500+ homes and €360M in residential rental assets across the Community of Madrid via its Nidum Homes platform and Hololu B2C brand.

Ownership category

akta.pro rank

Product category

Built to Rent Real Estate Development

NAICS

Lessors of Residential Buildings and Dwellings (53111), Lessors of Real Estate (5311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

akta.pro secondary industries

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Built to rent development
• Residential property management
• Real estate asset management
• Affordable rental housing
• Property development services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Development Management Fees: Comprehensive development management services from market research, land acquisition, product design, promotion and construction execution for BtR residential projects.
2. Asset Management: Proactive and integrated real estate asset management using efficient and innovative tools through the Nidum Homes platform.
3. Property Management: Property management services for residential rental properties, including tenant management through the Hololu brand and digital platform.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

LOCARE Real Estate is a Spanish real estate management company specialized in the development of Built to Rent (BtR) residential assets. It delivers comprehensive management covering market research, land acquisition, product design, residential development, and ongoing property and tenant management through its proprietary Nidum Homes platform and the Hololu B2C operator brand. The company develops both protected/public housing (Vivienda de Protección Pública) and free-market rental housing across multiple municipalities in the Community of Madrid.

Product overview

LOCARE Real Estate is a real estate management company specialized in Built to Rent (BtR) asset development. The company operates through a platform-plus-brands model consisting of two complementary offerings: (1) Nidum Homes — a digital rental platform and tenant portal that handles property viewing, reservation, contract signing, billing, and service requests in a fully digital end-to-end process; and (2) Hololu — the B2C operator brand (rebranded from Locare Homes in July 2020) for Asset & Property Management of the residential rental portfolio. These are supported by comprehensive management services spanning market analysis, investment sourcing, residential development, and asset management. The company also collaborates with ILOQ for electronic lock systems integrated into its buildings.

Differentiator

Problem solved

Functional benefit

Brands

• Nidum Homes: Digital rental platform and tenant portal for managing residential rental properties
• Hololu

Products and services

• Built to Rent Residential Development Services End-to-end development of Built to Rent (BtR) residential projects for institutional investors and developers, including product design, sustainable construction practices (including industrialized construction), and delivery of completed rental housing assets. The company currently has more than 1,500 homes under development covering over 130,000 m² across Madrid-region municipalities.
• Real Estate Asset Management Services Proactive and integrated asset management of rental residential portfolios through the proprietary Nidum Homes platform. Covers €360M of residential rental assets under management and includes ongoing operational oversight to maximize profitability and asset value for investor clients.
• Market Analysis Services Real estate market studies and trend analysis covering supply, maximum achievable rents, housing typologies, and services in target geographies, used to inform BtR development strategy and investor decision-making.
• Investment Sourcing Services Identification, evaluation, and presentation of Built to Rent (BtR) investment opportunities for institutional clients seeking yield-generating residential development opportunities in the Madrid region.
• Hololu Property Management Services End-to-end tenant-facing property management services delivered under the Hololu brand, covering the full rental lifecycle from property viewing and reservation through contract signing, billing, and service request handling. Supported by the Nidum Homes digital platform.

Quantifiable outcome

• 78,000 m² of residential space constructed
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• ACR (Construction Company)coreImplementation/ SI/ Consulting Partner · 1 July 2020Construction partner awarded the Alcalá de Henares project for building 136 public protection dwellings. ACR constructs the residential buildings for LOCARE's BtR developments under their quality standards.
• HololucoreTechnology or Integration · 1 July 2020LOCARE's B2C brand and digital channel for tenant-facing operations. Relaunched from the previous Locare Homes brand, Hololu provides end-to-end digital tenant management from property viewing and reservation to rental contracts, invoicing, and value-added services. Expected to serve 5,000+ tenants in coming years.
• ILOQcoreTechnology or Integration · 1 June 2020Partnership for electronic lock systems across all LOCARE buildings. ILOQ provides cutting-edge electronic locking technology enabling dynamic access control, remote management panels, and secure key management. This improves tenant security and facilitates building operations management.
• TECTUMflagshipStrategic or Co-development PartnerMajor Built to Rent developer and investor partner. LOCARE develops and manages residential rental properties for TECTUM across the Madrid region. Projects include developments in Torrelodones (171 homes), Valdemoro, Móstoles, Alcalá de Henares, and multiple other locations totaling over 1,500 homes. TECTUM is developing 1,000+ affordable rental homes with LOCARE managing the development and operations.
• Nidum HomescoreTechnology or IntegrationLOCARE's specialized digital platform for rental property management and tenant portal. Nidum Homes is the company's proprietary platform for managing residential rental operations, tenant services, and property administration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AEDAS Homes: Major Spanish residential developer with national footprint developing for-sale and rental product. Comparable to LOCARE on Spanish residential development capability, scale of pipeline, and exposure to Spanish housing demand, with some overlap in protected housing (VPO/VPP) segments.
• Vía Célere: Spanish residential developer (backed by Via Outlets/Activate Capital) active across multiple Spanish regions including Madrid. Comparable to LOCARE as a Spanish residential developer pursuing rental and for-sale product with institutional capital partners.
• Avantespacia: Spanish Build-to-Rent developer and operator focused on institutional rental housing, directly comparable to LOCARE's BtR development and asset management model in the Iberian market. Both serve institutional capital deploying into Spanish residential rental assets.
• Amenábar: Spanish developer active in the Madrid market with experience in both for-sale and rental residential product. Comparable to LOCARE on Spanish residential development execution and Madrid market presence, though larger and more diversified in geography.
• Habitat Inmobiliaria: Spanish residential developer with active Madrid operations developing both for-sale and rental product. Comparable to LOCARE on Spanish residential project development and institutional partnerships, with broader geographic reach.
• Neinor Homes: One of Spain's largest listed residential developers with growing exposure to the rental (BtR) segment. Comparable to LOCARE in Spanish residential development, project pipeline scale, and institutional-grade execution, though broader in geography and product mix.

Emerging players

• Domoblock: Spanish proptech-enabled residential developer focused on Madrid and other urban markets with industrialized/modular construction methods. Comparable to LOCARE on Madrid residential development focus and adoption of industrialized construction methodology.

Broad incumbents

• Quintain: UK-based specialist BtR developer and operator behind large-scale rental communities such as Wembley Park. Comparable to LOCARE as a specialist BtR developer-operator model serving institutional investors with integrated development through asset management.
• Get Living London: UK Build-to-Rent operator managing large-scale institutional rental housing portfolios with a tech-enabled tenant experience platform. Comparable to LOCARE's Nidum Homes / Hololu integrated platform approach to BtR operations and tenant services.
• Greystar Real Estate Partners: Global leader in rental housing operation, development, and investment management, including significant European BtR exposure. Comparable to LOCARE as a multi-jurisdiction rental housing operator/developer with institutional capital relationships, though at vastly greater scale and geographic diversification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/locare-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOCARE Real Estate