Löður bílaþvottastöðvar / Car wash

Name

Löður bílaþvottastöðvar / Car wash

Legal name

Orkan IS ehf.

Website

https://lodur.is

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Löður operates 11 car wash stations across Iceland—8 touchless 24/7 sites, 4 staffed brush-brush stations, and self-service bays—serving individual car owners primarily via monthly subscriptions (6,900–9,900 ISK) and pay-per-use, with ALPR-based contactless entry managed through the Parka app.

Ownership category

akta.pro rank

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Revenue (Áskrift): Monthly subscription plans offering unlimited car washes: 6,900 ISK/month for touchless 24/7 stations only, and 9,900 ISK/month for access to both touchless and staffed brush-brush stations. Subscriptions renew automatically after 30-day periods.
2. Pay-Per-Use Car Wash: One-time payments for individual car wash services: touchless wash (3,390 ISK), tar/summer wash (3,990 ISK), brush wash (4,490 ISK). Also includes per-minute fees for self-service bays (200 ISK/min) and vacuums (150 ISK/min).
3. Gift Cards: Digital gift cards sold via Parka platform, providing up to 6 months of unlimited car wash access, sold as gifts for car owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Löður operates a network of car wash stations across Iceland offering automated touchless washing, staffed foam brush washing and self-service bays. Customers access service through monthly subscriptions (Snertilaus 6,900 ISK and Svampburstar 9,900 ISK) or pay-per-use 'Keyrt og kvitt' with automatic license plate recognition enabling contactless entry and billing at 24/7 touchless stations.

Product overview

Löður operates a network of 11 car wash stations across Iceland offering automated and self-service washing. The core offerings consist of touchless 24/7 stations (Snertilausar stöðvar), staffed foam brush stations (Svampburstastöðvar), and self-service wash bays (Sjálfsafgreiðslubásar). A special XL station accommodates larger vehicles. The product portfolio includes two subscription tiers—Snertilaus (6,900 ISK/month) for touchless-only access and Svampburstar (9,900 ISK/month) adding foam brush stations—plus a pay-per-use 'Keyrt og kvitt' automated service. The Löður mobile app enables touchless in-car payments via Apple Pay and Google Pay, while the Parka integration handles subscription management and payment processing. Gift certificates for subscription services are also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Löður XL Touchless Car Wash Touchless car wash station designed for oversized vehicles, accommodating cars, vans and trucks up to 2.7m in height and 7.1m in length, located at Einhella in Hafnarfjörður. Operates 24/7 with ALPR-based contactless entry for subscription customers.
• Snertilaus bílaþvottur (Touchless Car Wash) Fully automated touchless car wash using high-pressure water, soap and wax at 24/7 stations across Iceland; subscribers enter via license plate recognition and are billed automatically.
• Svampburstastöð (Foam Brush Car Wash) Staffed car wash with soft foam brushes and manual pre-wash using specialized cleaning products, available at staffed stations (Dalvegur, Einhella, Fiskislóð, Vesturlandsvegur, Fitjar, Lambhagavegur).
• Sjálfsafgreiðslubásar (Self-Service Wash Bays) 24/7 self-service wash bays where customers wash their own vehicles using provided high-pressure equipment and cleaning products, priced per minute.
• Keyrt og kvitt (Drive-and-Receipt Pay-Per-Use) Pay-per-use touchless wash for non-subscribers: camera equipment reads the vehicle license plate on arrival and automatically charges the registered card via the Löður or Parka app, no subscription needed.
• Snertilaus Áskrift (Touchless Subscription) Monthly subscription offering unlimited washes at 8 touchless 24/7 stations (6,900 ISK/month), with automatic license plate recognition and seamless billing via Parka.
• Svampbursta Áskrift (Brush Subscription) Monthly subscription offering unlimited washes at all touchless stations plus staffed foam brush stations with manual pre-wash (9,900 ISK/month), with automatic billing via Parka.
• Fyrirtækjaþjónusta (Corporate Fleet Services) Corporate car wash offering for businesses with company vehicles or branded fleets, providing customized washing solutions and centralized billing to maintain a professional appearance across the fleet.
• Gjafabréf (Subscription Gift Cards) Digital gift cards sold through the Parka platform granting up to 6 months of unlimited Löður car wash subscription access as a gift for car owners.
• Löður App (iOS & Android) Standalone Löður mobile app for iOS and Android that lets customers select a station or self-service bay and pay touchlessly from inside the car using stored cards, Apple Pay or Google Pay.

Quantifiable outcome

• Only 1/3 of water used compared to garden hose washing
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Parka Lausna ehf / Parka Lausnir ehfcoreTechnology or Integration · 1 January 2024Parka is the core technology partner powering Löður's subscription and automated billing system. Parka handles subscription registration, automatic license plate recognition billing ('Keyrt og kvitt'), and gift card sales for Löður. The Parka app (kt. 480616-2270) integrates with Löður's stations for seamless customer experience. This is a deep technology integration essential to Löður's contactless, app-based service model.
• Pure NorthsupportingStrategic or Co-development PartnerPure North is a recycling partner that handles the recycling of all plastic waste generated from Löður's car wash operations. This supports Löður's environmental sustainability commitment and circular economy goals.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IMO Car Wash: Norway-based car wash chain with subscription offerings and contactless technology at the station level. Direct Nordic-region peer sharing similar subscription pricing tiers, ALPR-style entry, and small-market dominance characteristics.
• Whistle Express Car Wash: US-based express car wash operator with unlimited monthly memberships and contactless entry. Closely comparable subscription pricing strategy and station-density model.
• Take 5 Car Wash: US-based express car wash operator with membership subscription tiers and conveyor/touchless wash formats. Comparable subscription-driven revenue model with multi-station regional density.
• Quick Quack Car Wash: US-based express car wash chain built around unlimited monthly subscriptions and contactless entry. Comparable business model with subscription-heavy revenue mix and rapid unit expansion in regional markets.
• Tommy's Express Car Wash: US-based franchise car wash concept with membership subscriptions and modern automated facilities. Comparable technology-forward station format and subscription-driven unit economics.
• Mr. Wash: German car wash chain operating automated wash tunnels with subscription/membership programs. Closest European analogue to Löður's touchless + staffed hybrid station model with environmental sustainability positioning.
• ZIPS Car Wash: US-based express car wash chain offering unlimited wash club memberships. Comparable recurring-revenue subscription model and rapid franchise-style unit expansion strategy.

Broad incumbents

• Circle K Car Wash: International fuel-station and convenience retailer that bundles car wash with fuel purchases at thousands of sites. Comparable touchless wash technology and recurring car-wash programs, but operates as an adjunct to its core fuel/retail business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lodur_island
• Facebookfacebook.com/bilathvottastodin.lodur
• Instagraminstagram.com/lodur.is
• LinkedInlinkedin.com/company/lodur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Löður bílaþvottastöðvar / Car wash