L'Oeufrier

What L'Oeufrier does

L'Oeufrier is a privately-held Quebec restaurant franchise brand (legal entity Les Franchises L'Oeufrier inc.) founded in 1995 in Laval, Quebec, operating 46 franchised restaurant locations across the province in cities including Montreal, Quebec City, Sherbrooke, Laval, Trois-Rivières, Verdun, and Saint-Hyacinthe. The concept is anchored on breakfast, brunch, and lunch, centered on an egg-focused menu featuring 17 varieties of eggs Benedict (Bénédictines), Quebec-style breakfast poutines, stuffed omelettes, guédilles on brioche, Philly steak variations, smashed-burgers, and a full beverages program (Lavazza coffee, fresh juices, smoothies, matcha lattés, iced lattés, milkshakes, mimosas), with differentiated menu naming drawn from Quebec culture and popular references (e.g., "La Petite Vie," "La Guerre des Tuques," "Le Scoop"). Daypart and customer mix are extended via a weekday dinner menu, an early-bird "Menu lève-tôt" (until 8:30 AM), and a children's menu that donates $0.50 per meal to the Enfant Soleil pediatric charity.

The business generates revenue from three streams: restaurant dining sales (transaction fees across the 46 franchise locations), online ordering and delivery (proprietary platform loeufrier.shopachat.ca plus Uber Eats, DoorDash, and SkipTheDishes), and franchise fees from its active recruitment of new franchisees. Pricing is unit-based with children's meals from C$6.95 to C$12.50, classic breakfasts from C$10.50 to C$22.50 CAD, Benedictine eggs from C$19.50 to C$21.75 CAD, and an à-la-carte Lavazza coffee refill for +C$1.25 CAD. Underlying technology is a standard proprietary online ordering storefront with no disclosed AI/automation, integrated with major third-party delivery marketplaces, and supported by social-media marketing on Facebook, Instagram, and TikTok plus an email newsletter (infolettre). Customer segments span individual/family diners and franchise operators, with a charitable differentiator (Enfant Soleil partnership since June 2024 having raised $88,000 in its first year) and endorsed-supplier consistency (Premiere Moisson bread, Lavazza coffee).

Operationally the chain runs morning-skewed hours (Mon-Fri 7:00-14:00, Sat-Sun 7:00-15:00) with dinner service Mon-Fri from 11:00; corporate headquarters is at 980 Rue Bouvier, 2e étage, Quebec, QC G2J 1A3. There are no disclosed M&A events, funding rounds, or leadership changes beyond the disclosed Directrice des ressources humaines (Sophie Plante), and the consolidated entity is privately held with no disclosed parent-subsidiary structure (though a Groupe Abbatiello relationship is referenced in privacy-policy materials, suggesting a potential corporate affiliation not formally disclosed).

Name

L'Oeufrier

Legal name

Les Franchises L'Oeufrier inc.

Website

https://loeufrier.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

L'Oeufrier is a Quebec-based franchise restaurant chain operating 46 locations across the province, founded in 1995, serving breakfast, brunch, and lunch with a Quebec-culturally-themed egg-centric menu to individuals and families.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

akta.pro secondary industry

Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Breakfast restaurant chain
• Brunch dining services
• Franchise restaurant network
• Quebec breakfast cuisine
• Casual food service

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant dining sales: Revenue from in-restaurant dining at 46 franchise locations across Quebec, serving breakfast, brunch and lunch menus
2. Online ordering and delivery: Revenue from online food ordering platform for pickup and delivery, including third-party delivery service commissions
3. Franchise fees: Revenue from franchising program - accepting new franchisees to expand restaurant network

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

L'Oeufrier operates a Quebec franchise restaurant chain serving breakfast, brunch, and lunch across 46 locations under the corporate entity Les Franchises L'Oeufrier inc. Its core offering is in-restaurant dining of an egg-centric, Quebec-inspired menu (eggs Benedict, breakfast poutines, omelettes, guédilles, waffles, crêpes, smash burgers, and a full beverages program) using branded ingredients such as Première Moisson bread and Lavazza coffee, complemented by online ordering for pickup, third-party delivery, gift card/loyalty programs, and an active franchise recruitment program.

Product overview

L'Oeufrier is a Quebec-based restaurant chain operating 46 locations across the province, specializing in breakfast, brunch, and lunch service. The company's core product is its comprehensive menu offering centered around eggs and egg-based dishes, featuring diverse sub-products including classic breakfasts, eggs Benedict (17 varieties), stuffed omelettes, açaí bowls and smoothies, stuffed potatoes (patatis gratinés), guédilles, breakfast poutines, grilled cheese, smash burgers, Philly steak dishes, waffles, crepes, French toast, pancakes, gluten-free options, and a full beverages program including fresh juices, smoothies, iced lattes, matcha lattés, milkshakes, and mimosas. The company also offers weekday dinner service, a dedicated children's menu (with $0.50 donated to Enfant Soleil per child meal), an early bird menu with discounted breakfast items, gift card and loyalty programs, and online ordering for pickup or delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant dining service (breakfast, brunch, and lunch)

Quantifiable outcome

• $0.50 donated to Enfant Soleil per children's menu item sold, raising $88,000 in first year of partnership

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Enfant SoleilcoreStrategic or Co-development Partner · 1 June 2024L'Oeufrier partners with Enfant Soleil (pediatric charity) since June 2024, donating $0.50 per children's menu item sold. Contributions support pediatric healthcare across Quebec including the Rêve Pass program and Maison Enfant Soleil. Raised $88,000 in first year, announced at Enfant Soleil Téléthon 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Loeufrier
• Instagraminstagram.com/loeufrier/?hl=fr
• TikToktiktok.com/@loeufrier
• LinkedInlinkedin.com/company/loeufrier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Oeufrier