Logo Sports

Name

Logo Sports

Website

https://logosports.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Logo Sports is a small private e-commerce operator selling customised sportswear, workwear, and schoolwear through multiple branded websites, with a self-serve Kit Designer enabling small teams to order branded apparel with no minimum quantities.

Ownership category

akta.pro rank

Product category

Custom Sportswear and Workwear Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Custom sportswear
• Team apparel
• Workwear supply
• School uniforms
• Online kit designer

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Custom Sportswear and Apparel Sales: Logo Sports generates revenue through direct sales of customized workwear, schoolwear, and sportswear. Customers design their own kits via the online tool with color selection and badge upload capabilities. Orders are placed directly through the company's e-commerce storefronts with no minimum quantity requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Logo Sports sells custom and ready-made sportswear, workwear, and schoolwear through a portfolio of owned e-commerce websites targeting sports clubs, local schools, and various industries. Customers design team kits via an online Kit Designer, selecting colors and uploading badges, and place orders with no minimum quantity and fast turnaround. The business operates as a small direct-to-consumer retailer with sub-brand storefronts for each product category.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Clubs and Workwear Apparel Pre-made and customizable apparel for sports clubs and industrial/business workwear, sold to clubs, teams, and small businesses across multiple industries via the shop.logoworkwear.co.uk storefront.
• Schoolwear School apparel including sweatshirts, fleeces, and accessories designed for local primary and secondary schools, sold via the logo-schoolwear.co.uk storefront.
• Custom Sportswear Designer (Kit Designer) Self-serve online design and ordering tool at logosport.kitdesigner.uk that enables teams to customize colors, upload club badges, and place team apparel orders with no minimum quantity and fast turnaround.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• Sports Direct / Frasers Group: Sports Direct (Frasers Group) is a major UK sporting goods retailer with adjacent teamwear and schoolwear lines—a broader incumbent competitor in Logo Sports' primary geography.
• Decathlon: Decathlon is a global sporting goods retailer offering custom kit and teamwear alongside a much broader athletic retail portfolio—a broad incumbent with overlapping custom team apparel capability.

Direct peers

• SquadLocker: SquadLocker provides custom team apparel and uniforms for schools, clubs, and leagues via an online platform with design tools and managed inventory—comparable to Logo Sports' custom sportswear and schoolwear offering.
• Custom Ink: Custom Ink is a leading US-based D2C custom apparel platform serving teams, schools, groups, and businesses with online design tools and no-minimum options—directly overlapping with Logo Sports' Kit Designer and club/school/workwear focus.
• Printful: Printful is a print-on-demand and custom apparel fulfillment platform serving small businesses, teams, and creators with online design tools—a direct comparable for Logo Sports' customization/D2C model.
• Printify: Printify is a print-on-demand marketplace enabling custom apparel and merchandise with no minimum order requirements—a peer from the customization/low-MOQ angle.
• School Uniform Shop (Scholastic / Trutex retailers): Trutex and similar UK school uniform specialists offer branded schoolwear with customization options—a directly comparable segment peer for Logo Sports' schoolwear vertical.

Emerging players

• Rascoo (workwear specialist): Rascoo is an online workwear and custom-embroidery D2C retailer serving UK businesses—a niche peer for Logo Sports' workwear vertical with comparable customization model.

Regional players

• Team Sportswear / Hendrick Sport (regional UK custom kit maker): UK-based custom kit and teamwear specialists overlap with Logo Sports' club-focused sportswear vertical in the same geographic market.

Market position

Customer concentration

• LinkedInlinkedin.com/company/logo-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logo Sports