Logroño

What Logroño does

Logroño is the Plaza de Toros de Logroño - La Ribera, a historic bullring located at Calle de La Ribera S/N in Logroño, La Rioja, Spain, operated as a venue asset by the Spanish private limited company TOREO ARTE Y CULTURA BMF, SL (CIF B-87651741), which trades under the BMF Toros brand. The company is a live-entertainment operator that generates revenue primarily from individual ticket sales (transaction-fee model) to bullfighting events held at the plaza, with no publicly disclosed pricing and no disclosed revenue figures. BMF Toros operates six bullring venues across Spain - San Sebastián (Illumbe), Bilbao (Vista Alegre), Salamanca (La Glorieta), Logroño (La Ribera), Almería, and Palencia (Campos Góticos) - with corporate headquarters at Plaza Mayor 19, Salamanca.

The venue's product portfolio centers on the annual Feria de San Mateo (scheduled September 20-24, 2026), the Voto de San Bernabé historical recreation event (scheduled June 11, 2026, with Renaissance-era novilleros and free public entry), and supplementary corridas across the calendar. Distribution is through BMF's centralized entradas.bmftoros.com ticketing platform, on-site taquillas, and telephone sales. The company has no disclosed technology stack beyond the ticketing website, maintains a social media presence on Twitter and Facebook, and produces a multi-year BMF TV video archive on YouTube (ChoperaTOROS TV) covering Logroño events from 2022 through 2025.

The business model is asset-light in digital terms but capital-intensive in physical terms: revenue is event-cyclical, peaking around the September San Mateo fair, and the customer base is a long tail of regional residents and taurine tourists with no enterprise accounts. There is no evidence of AI/ML adoption, no patents or proprietary technology, no funding rounds, and no M&A activity. The underlying industry - Spanish bullfighting - is in long-term structural decline due to shifting cultural, regulatory, and demographic attitudes, which is the dominant forward-looking risk for the asset.

Name

Logroño

Legal name

TOREO ARTE Y CULTURA BMF, SL.

Website

https://logrono.bmftoros.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Logroño is the Plaza de Toros de Logroño - La Ribera, a historic Spanish bullring in La Rioja operated by BMF Toros (Toreo Arte y Cultura BMF, SL) that generates ticket-sale revenue from bullfighting events, the annual San Mateo fair, and heritage cultural programming for regional and tourist attendees.

Ownership category

akta.pro rank

Product category

Live Bullfighting Venue Operations

NAICS

Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Outdoor Event Venues (Pavilions, Amphitheaters, Parks) (THAHAAAJ)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Bullfighting events
• Bullring venue operations
• Taurine entertainment
• Live event ticketing
• Cultural festival management

Headquarters

HQ city

Salamanca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Bullfighting event operations: Revenue generated from ticket sales for bullfighting events, bullfighting fairs (ferias), and special events held at the Plaza de Toros de Logroño. The annual San Mateo festival and Voto de San Bernabé celebrations attract attendees to the venue.

Distribution channels3 records

Marketing channels4 records

Core offering

Logroño operates the Plaza de Toros de Logroño - La Ribera, a historic bullring in La Rioja, Spain, hosting live bullfighting (taurine) events throughout the year. The annual Feria de San Mateo (September 20-24) and the historically themed Voto de San Bernabé celebration are the flagship offerings, with tickets sold through BMF's online entradas platform, on-site box office, and telephone. BMF TV provides supporting post-event video coverage of Logroño events.

Product overview

Logroño operates as a traditional Spanish bullfighting venue (Plaza de Toros de Logroño - La Ribera) managed by BMF Toros (Toreo Arte y Cultura BMF, S.L.). The offering consists of a physical bullring venue hosting taurine events, supplemented by multimedia content (BMF TV), online ticket sales services, and annual festivals including the San Mateo fair. The venue also organizes special historical recreation events such as the Voto de San Bernabé.

Differentiator

Problem solved

Functional benefit

Products and services

• Plaza de Toros de Logroño - La Ribera Historic bullring venue in Logroño, La Rioja, hosting taurine events throughout the year including the San Mateo fair and the Voto de San Bernabé historical celebration. Operated by BMF Toros (Toreo Arte y Cultura BMF, S.L.) for individual attendees and taurine tourists.
• Feria de San Mateo Annual multi-day bullfighting festival held September 20-24 at the Logroño bullring, featuring multiple corridas with various bullfighters and bull ranches (ganaderías). Targeted at regional residents and traveling taurine enthusiasts.
• Voto de San Bernabé Special historical taurine celebration recreating 16th-century bullfighting events at the Logroño plaza, featuring novilleros dressed in Renaissance-era attire. Scheduled for June 11, 2026, with free entry. Aimed at local residents and cultural heritage visitors.
• Taquilla (Online Ticket Sales) BMF's online ticket sales system (entradas.bmftoros.com) enabling customers to purchase tickets for bullfighting events at the Logroño plaza and other BMF venues. Serves individual consumers attending taurine events.
• BMF TV Logroño Multimedia content platform providing video coverage and yearly compilations of taurine events held at the Logroño bullring, with archives spanning 2022-2025. Distributed via BMF's YouTube channel (ChoperaTOROS TV) for taurine enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Club Cocherito de BilbaominorStrategic or Co-development PartnerBMF, as operator of the Vista Alegre bullring in Bilbao, has partnered with the historic Club Cocherito de Bilbao to host the traditional colloquiums (coloquios taurinos) organized by the club. The 2026 edition will be held at the Sala BIVA Aretoa within the bullring complex.
• Sala BIVA AretoaminorOthersThe Sala BIVA Aretoa is a venue within the Plaza de Toros de Vista Alegre in Bilbao that serves as a meeting point for bullfighting enthusiasts and event participants, including the Coloquios del Cocherito presentations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tauroeje (Tauroemoción): Spanish bullfighting producer/promoter that organizes taurine events and manages plazas across Spain. Shares with BMF the same business model of programming corridas, marketing toreros, and distributing tickets — directly comparable in operating cadence and event scope.
• Casa de la Misericòrdia (La Monumental): Manages / has managed La Monumental in Barcelona, one of Spain's largest bullrings. Operates the same core business of running a major taurine venue and producing corridas; highly comparable to BMF's plaza-management operations even though the Barcelona venue faces regional regulatory headwinds.
• Plaza 1: Operates Las Ventas, Spain's flagship bullring in Madrid, under a similar impresario model: scheduling fairs, selling tickets, and managing a historic taurine venue. Both companies are multi-plaza Spanish bullfighting operators running heritage venues with corporate ticketing platforms.
• Empresa Pagés: The long-standing operator of La Maestranza de Sevilla, one of Spain's most prestigious bullrings. Like BMF, Pagés organizes the annual Feria de Abril taurine cycle, sells tickets directly, and positions the venue as a cultural/tourist attraction — a directly comparable impresario operating a single iconic heritage plaza.
• Real Maestranza de Caballería de Sevilla: The historic owner/operator of the La Maestranza bullring in Seville. As a heritage venue running taurine programming with a cultural-tourism angle in Spain, it is directly comparable to BMF's Logroño plaza (La Ribera) and the broader multi-plaza BMF model.

Broad incumbents

• Fira de Barcelona: Major Spanish trade fair and venue operator running large congress and exhibition venues. Comparable to BMF in operating fixed-capacity event venues with recurring seasonal programming, sponsorship monetization, and B2C ticketing — though oriented to trade fairs rather than taurine.
• IFEMA (Institución Ferial de Madrid): Spain's largest trade fair and congress venue operator. While not focused on bullfighting, IFEMA competes for the same cultural-event and large-gathering consumer demand in Spain and operates multiple iconic venues with similar ticketing, sponsorship, and event-production economics.

Regional players

• La Rioja Turismo: Regional tourism authority for La Rioja already cross-promoted on BMF's Logroño plaza site ('Rioja Taurina'). Comparable as a regional cultural-tourism promoter bundling attractions (wine + taurine) and driving visitor traffic to local event venues like the Plaza de Toros de Logroño.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bmftoros
• YouTubeyoutube.com/user/CHOPERATOROSTV
• Facebookfacebook.com/bmftoros
• LinkedInlinkedin.com/company/logro%C3%B1o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logroño